I have a vast knowledge of the localisation industry and my experience over the years has shown a serious gap in knowledge of buyers. I want to support organisations to ask the right questions to ensure they get the right solution to meet the business needs and goals - one size and approach does not fit all!

Leading the revenue strategy for The Mondia group consisting of Travod and WordMinds.

I am now responsible for driving our new business in the services area across the EMEA region. I will be supporting and coaching a team to drive opportunities to close. I will be using my sales knowledge and past successes to coach and develop the team.

When I first took on this challenge the backbone to my role and responsibilities was sales methodology focusing on enabling our sales organisation to sell smarter and working to develop a lead generating sales engine, who would become our future super stars.I worked with my management team to build a scalable, standardised process across the global inside sales teams, with the main focus of building pipeline for our global sales organisation, across all solution sets. Sales support adds significant value to any organisation and this team is the first interaction that our customers have with SDL so a team we need to invest in and support.The other string to my bow was to design a training program to ensure our global sales team have the tools in their kit to sell SDL solutions and work with our customers to solve globalisation challenges. We worked to develop a global program suitable for all cultures, and supporting external partners as well as our internal sales team, covering the entire solution set - developing materials to support technical sales as well as more service related offerings. I was also in charge of embedding a sales methodology into the sales and account management organisation - delivering transparency, structure and a standard way of working.Now these projects are in play I am focusing on taking our sales methodology to the next stage, analysing data to understand where we need to focus to add more value to the pipe and to our overall sales processes. As one of the key advocates in the business I coach and support the sales team with the sales methodology and guide and advise on when and where to ensure they get the value of this and it becomes part of their selling DNA. This role has enabled me to develop change management skills and a good understanding of the requirements, pitfalls and elements to consider when executing any change at any level in a business.

As before with the extended remit of supporting not only the UK market but also the Nordics and Ireland, as well as an extended Inside sales remit to support the whole Northern European region for language, language technology and global content management.

I am a strategic sales director responsible for net new business. I manage a team of field sales with a cumulative new business target in excess of £3MThe sales strategy and focus is my responsibility and it is essential my team are focusing on the right things to get the right results.As well as the field sales team I am also responsible for inside/pre sales. This is a new team which I have built to support field sales, this team is proving invaluable and we are seeing great results....more opportunities, quicker engagements, reduced sales cycle time.Marketing is a Key part of sales development and I work closely with marketing to ensure both teams are aligned with strategy and goals. I am a very creative person and feel this link with the 2 teams is essential in being successful...marketing have the creative skills and sales have the front line knowledge - successfully implemented, this relationship can be, and has been, very fruitful.The customer is at the focus of everything I do. People buy from people so this focus is vital in a competitive industry such as translation.

Responsible for developing partnerships with SDL's larger Global Solution client base. Managing accounts offering revenue streams of £1Million plusCustomer centric methodology applied here....how can I add value to this account for both the customer and SDL

SDL is a global Information Management organisation. SDL combines the best of breed technology, people and process to ensure a high quality translation at all times.As Business development Manager I am responsible for generating new UK business sales and Account managing significant wins, to ensure successful ramp up.During this role I met and exceeded targets on multiple occasions, in my first year I achieved over £2M new business against a £1M target.

Tek was a Spanish based organisation. Based in the UK I was responsible for driving new business in this region.My Spanish skills came in to their own in this role as my peers and colleagues were predominantly Spanish, based in Madrid.

During my time at thebigword as BDM I managed to bring in some sizeable accounts...accounts with a translation services spend in excess of £500k.My operational experience allowed me a certain level of credibility when explaining processes and expectations.As well as net new customers the role included partial account management...ensuring that what was promised in the sales cycle was delivered.