As a member of the Client Services team on the Regional/National vertical, provide innovative marketing and fundraising solutions for nonprofit clients. • Manage direct response and digital cultivation fundraising program activities that resonate with and prompt action from like-minded donors and supporters. • Collaborate with clients and internal teams with a focus on feedback and deadlines to advance job to completion. • Cultivate relationships with client to understand objectives and propose solutions to meet/exceed fundraising goals.• Develop detailed creative briefs including accurate brand, audience identification, offers, ask strategies aligning with budget and overall program strategy.

Managed annual direct response fundraising program activities in partnership with regional nonprofit client. • Developed creative briefs and strategies including audience identification, offers, ask strategies, and testing and aligning with budget and overall program messaging and brand.• Provided cross-functional leadership to ensure job goals and objectives would be understood and met.• Created detailed data processing instructions for direct response fundraising campaigns.

Provided marketing strategies, content development and collateral for 16 fundraising representatives who were responsible for building and retaining long-term B2B relationships. Collaborated on Corporate Social Responsibility (CSR) opportunities and events and provided marketing tools to enable corporate partners to meet their goals. Contributed to annual Go-To Market (GTM) planning. Managed communications and schedules with internal teams and tracked projects’ progress. Served as channel liaison with stakeholders and ensured collateral aligned with corporate brand and messaging. • Wrote and edited marketing and program resources, collaborating with teams to meet or exceed annual work plan targets.• Created and launched over 30 web pages on DonorDrive® platform for corporate partner fundraising.• Partnered with internal creative team to create videos, one-pagers and other marketing pieces to engage potential corporate partners and inform them of their impact.• Championed revival of outdated program and website, successfully launching it with correct branding, a refreshed look, updated and more robust content.

Managed complex monthly sponsorship statement billing and one-time receipting programs that generated $350,000,000 in annual revenue with a $3,500,000 annual expense budget. Directed advertising agencies and print production vendors to ensure a smooth and timely workflow process. Led and implemented annual and quarterly strategic GTM planning processes. Created and executed process improvements through collaboration with key stakeholders.• Solely managed programs end-to-end by overseeing workflows while ensuring deadlines and program goals were consistently met.• As subject-matter expert (SME) proactively created communications as liaison to internal teams and responded to inquiries to mitigate issues and retain donors.• Drove $600,000 in annual cost savings by directing billing transition for EFT/CC donors without any negative impact to the business. • Developed innovative increased-giving and multiple-commitment opportunities that grew net acquisitions, strengthened donor retention, and routinely exceeded gift fulfillment and revenue.

Directed multiple activities and communications cross-functionally with advertising agencies and internal departments to achieve program success through a quality product. Devised program materials for fundraising and involvement opportunities, ensuring accurate representation of brand, campaign theme, key messaging, and corporate identity. Led acquisition and retention efforts for national youth and church fundraising programs. Contributed to strategic planning processes for annual campaigns and long-term planning. Managed programs’ logistics and involvement at national and regional conventions, festivals, and events. Solicited bids with external vendors and selected products based on demand and budget.• Managed the creation, acquisition, cultivation, and program materials for 30 Hour Famine, a national fundraising activity; during tenure, annual fundraising increased from $5,250,000 to ~$11,000,000 for hunger-related relief programs.• Collaborated on opportunities with companies and organizations that resulted in additional fundraising and cobranding of collateral.• Planned and led participation at nationwide trade shows, sponsorship events and conferences that resulted in new acquisition and deepened event participation and fundraising.• Developed Club 30, a major-donor strategy, to recognize and interact with top fundraising groups and individuals.