- Advise clients on digital solutions based on business, marketing objectives and KPIs.- Set up, optimize and monitor online campaigns in Google Ads (Search, YouTube, Display and Performance Max), Meta Ads (Facebook and Instagram), LinkedIn Ads, Microsoft Ads and Amazon Ads to build reach for brand awareness, generate traffic and drive revenue including strategic planning, troubleshooting, analysis and reporting using Google Ads measurements, Google Analytics and LookerStudio.- Perform A/B testing to gain insights and drive performance. - Manage client relationships and grow assigned portfolios by recommending campaign growth opportunities.

- Deliver language services: translation, localization, transcreation, proofreading and editing.Fields of expertise: General / Conversation, Advertising, Digital Marketing, Cosmetics & Beauty, Internet & e-Commerce, Information Technology, Tourism & Travel, Philosophy, Humanities & Ethics A shortlist of proud success:- [TH] Built up keyword lists, reviewed, edited and made suggestions for SEO improvement for a Travel client.- [EN>TH] Transcreated responsive content for an Artificial Intelligence tool. Appointed reviewer of the Thai-language delivery.- [EN>TH] Translated, reviewed and edited product lines and descriptions for an e-Commerce giant.- [EN>TH] Translated an exhibition content for UNHCR: “WE BELONG: Global Faces of Statelessness”.- [TH>EN] 100,000+ words of Statements of Purpose translated for visa applications.- [FR>TH] Localized fashion articles for a famous French magazine (Grazia) in Thailand.

- Established a trusted advisor relationship with strategic advertising partners to make them lean-in and increase their performance with Cartelux. - Led client onboarding and training. Assist in development of training materials.- Set up, activated and monitored all media campaign operations on partnered platforms (i.e. Google Ads for YouTube, Search and Display campaigns). Performed quality assurance to ensure the quality of the deliveries.- Supported product, sales and technical team with new ideas and enhanced processes.

Google Thailand established Academy Bangkok to drive the digitization of Thailand's eco-system and closing the talent gap. Through strategic education programs, we enable digital transformation -- empowering our clients and partners to understand how digital solutions solve business challenges, accelerate growth, improve efficiency and create a sustainable competitive edge.- Launched Google’s ambitious “Academy Bangkok” initiative, first of its kind in APAC, to fulfill our commitment to accelerate the digitization of Thailand’s ecosystem through education with local learning in mind.- Trained and certified 100+ new graduates on an intensive 2-month digital marketing training and placed them into jobs at 50+ partner companies through Google Ignite program, resulting in +72% confidence uplift to 93% in Google's ad solutions knowledge with the ability to plan and implement Google Search, Google Display and YouTube Video campaigns. Positive rating of 98%.- Owned the quality of Google’s brand content such as localized / internationalized [EN<>TH] subtitles for Google/YouTube events, thought-leadership website and video series, in-app content and marketing collateral; while maintaining high-quality standards in tone of voice, glossary, style guides and terminology.- Led large-scale livestream training series, first in SEA (Google Partners Fundamentals), to ensure that our advertisers and Big6 agencies continue to receive support from Google through uncertain times, engaging 1,200+ A/B-level marketers and practitioners. >97% found the content relevant and helpful to their work.- Partnered cross-functionally with product, marketing, sales and support teams to drive alignment and collaboration on strategic programs to improve the adoption and growth among Google advertising platforms.

Hooop is a start-up agency by ex-Googlers providing branding, marketing and digital solutions.- Led key clients on digital strategy, content directions and media management (Facebook, IG, YouTube, SEM/SEO, and Display) from planning, implementation and measurements to deliver business results. Proven ROI from our first digital campaign activation with established audience insights.- Successfully acquired a new key client and established a partnership for Y2019.- Transformed a client's brand.com website and UX to be ready for e-commerce by leveraging Google Analytics.- Equipped the internal team with digital knowledge and know-how and client management skills.

Team: Large Customer SalesVerticals: Tech/Telecom, Performance (eCommerce), Consumer Packaged Goods (FMCG)- Managed online campaigns (YouTube, GDN and SEM) including planning, implementation, pacing monitoring, troubleshooting, measurement and reporting, billing and collections with high quality, speed and accuracy.- Served as a liaison for DoubleClick Management campaigns (pod-CPG).- Contributed to the development of internal products and sales performance: managing search terms, keyword packs and localization.Achievements- Managed keyword localization project from the vendor operations of 17 languages within 2 months, resulted in 80% YoY growth in 2017 (travel sector) from the first-time export ads from Google Thailand.- Built up content keyword packs for Travel, Telco, Real Estate and Beauty clients to optimize their Search performance, effecting growing Google's revenue on Search.- Drove operational improvements on Ad Reviews, Billing and Collections with AdWords specialists and the Policy teams to proactively mitigate account suspension risks.- Successfully implemented first-time video ads in a restricted language on YouTube Thailand: sudden revenue impact over THB 1.2M (USD 36K, GBP 27K, EUR 35K) with unlocked future opportunities.

As a Speech Data Evaluator and a native-level speaker of Thai, I was part of a team based in Bangkok office, processing large amounts of linguistic data (Natural Language Processing) for the further development of Google's Artificial Intelligence (AI).- Developed and improved the quality of Google’s speech synthesis and speech recognition in the Thai language for Google Voice Search application (evolved now to Google Assistant).- Classified and annotated data, labeled text for disambiguation, expansion, and text normalization according to given standards and using in-house tools.- Provided phonetic transcription of lexicon entries using International Phonetic Alphabet.- Improved team's efficiency by creating annotation guidelines for data processing (data classification and labelling for disambiguation), working closely with software engineers and the project manager.

Appointment - Liaison of launching of FATCA (Foreign Account Tax Compliance Act) - now applied globally- Trained and certified 200+ Sales Reps on product knowledge, value propositions, work processes and enforced compliance regulations, working in collaboration with Product, Marketing, Control and Anti-Money Laundering teams.- Worked closely with Branch Managers, Investment Consultants and Customer Relationship Managers on transaction best practice, preventive and corrective issues.- Collaborated with the Product and the Marketing Teams to update internal communication to sales representatives.- Transmitted company values to retail banking members.Projects 1. Branch Optimization: Train-the-Trainers to help Universal Bankers excel. Trained sales staff with role-play presentations pertaining to distribution sales and new branch products. 2. KYC (Know Your Customer) Clean-Up project with the AML team: standardised and synchronised account opening forms and computational data collection with weekly meeting across teams.

Appointments 1. Corporate Personal Tutor (promoted from Personal Tutor) in February 2010 2. Voted winner with certifications for Outstanding Service Mind and for Most Lovable Staff in April 20103. Mentor of Personal Tutors in April 20114. Assistant to the Service Manager in recruiting new service staff starting from May 2011- Educated and mentored students as they progressed throughout the Wall Street Institute learning method. Taught classes of 1-30 students at different skill levels. Helped students in the multi-media speaking centre.- Managed operational activities of the service team including recruitment, scheduling, training and coaching the team of 6-9. Improved service rate from 69% to 92% in 6 months.- Promoted the use of the school’s interactive online learning platform ‘the Village’ by implementing PT blogs to encourage more active members.- Ensured students' educational success and satisfaction through excellent teaching and customer service. Followed up on their progress. Regularly produced tailored study plans.- Fostered a worthwhile learning experience which extended to providing motivation and feedback to students in both written and spoken English.- Key member on a team of locals and native English speakers. Facilitated team cohesion amongst staff. - Dealt directly with corporate HR. Provided administrative reports and monitored the progress of corporate clients in their command of the English language.

Achievements- Branch Top Sales in November 2008 and February 2009- Developed new business accounts through networking, cold-calling, professional sales presentations, and direct marketing activities. Identified the prospects' needs and recommended appropriate solutions to meet their requirements.- Carried out administrative duties such as follow-ups surrounding payment and funding.- Collaborated with the service team to follow up on students’ progress and ensured service excellence.- Maintained good relationship with and provided professional services in consultancy to students.