Jane Coles
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Jane Coles Email & Phone Number

Director - Marketing, Membership and Digital Experience at University of Sydney Union (USU)
Location: Annandale, New South Wales, Australia 12 work roles 3 schools
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Role
Director - Marketing, Membership and Digital Experience
Location
Annandale, New South Wales, Australia
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Who is Jane Coles? Overview

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Jane Coles is listed as Director - Marketing, Membership and Digital Experience at University of Sydney Union (USU), a with 205 employees, based in Annandale, New South Wales, Australia. AeroLeads shows a matched LinkedIn profile for Jane Coles.

Jane Coles previously worked as Director - Marketing, Membership & Communication at University Of Sydney Union (Usu) and Director at Praesto Consulting. Jane Coles holds Bachelor Of Science, Honours Kinesiology from University Of Waterloo.

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Email format at University of Sydney Union (USU)

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University of Sydney Union (USU)

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Profile bio

About Jane Coles

I am a well-respected Senior Executive with 25+ years’ experience leading multi-disciplinary teams to deliver exceptional experiences. As a passionate leader, I work collaboratively with customers and colleagues to deliver strong outcomes. My strength lies in my ability to build and lead high performing, cross functional teams to deliver results. My career focus is to make a material impact and leave a positive legacy. I have strong commercial experience in dynamic, customer focused environments in tertiary education, sport, venues, hospitality, and entertainment at prestigious venues including the Sydney Cricket Ground (SCG), Allianz Stadium, Australian Turf Club (ATC) and the University of Sydney. In my previous roles, I am proud to have seen a significant improvement in customer satisfaction and NPS, enhanced digital experiences, fan growth and an uplift in financial performance. My employee survey results also demonstrate an overwhelming favourable score for my leadership. I have held roles working alongside the CEO/GMs to lead Marketing, Membership, Customer and Technology teams at the USU, ATC, SCG and Allianz Stadium. This included strategy development and execution, business performance reporting, digital transformation agenda, and premium brand positioning. I led a diverse group including technical, creative, and administrative teams. I appreciate the importance of the end-to-end customer journey and deeply understand from the customer’s perspective. I have led the development of brand transformation, communications, and market research for above and below the line campaigns. I am excited to apply my experience and ideas in new opportunities. STRENGTHS: Strategy | LeadershipTransformation | Innovation | Change ManagementPeople Engagement and PerformanceCustomer Acquisition | Experience | Service Delivery Marketing Strategy | Brand | Digital | Product | Data & InsightsProject Management | Event Management | Operational Delivery Relationships Management | Partnerships Membership | Community Engagement | ESG C-Suite & Board Influence | Corporate Governance Financial Management

Listed skills include Event Management, Marketing Strategy, Marketing, Sports, and 46 others.

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University of Sydney Union (USU)
University Of Sydney Union (Usu)
Director - Marketing, Membership and Digital Experience
Annandale, NSW, AU
Website
Employees
205
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12 roles · 33 years

Jane Coles work experience

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Director

Current
Praesto Consulting

Sydney, New South Wales, Australia

Experienced executive providing policy advice and planning for Business Strategy, Leadership & Organisational Change / Change Management, Venue Operations, Program Design, Management and Evaluation, Membership & Fan/Customer Experience, Marketing, Brand & Sponsorship, Strategic Communications, Stakeholder Engagement & Relations, Event Planning & Support, Project Delivery, Digital & Technology with a particular focus in Sport, Venues, Leisure, Entertainment, Hospitality, Clubs and Fitness sectors.

Jul 2023 - Present

Executive General Manager - Member & Customer Experience

Sydney, New South Wales, Australia

Australian Turf Club manages four premium racecourses in the Sydney metropolitan – Royal Randwick, Rosehill Gardens, Canterbury Park, and Warwick Farm in addition to Rosehill Bowling Club in Sydney’s west. The Club hosts over 110 racedays per year and prides itself on being one of the world’s most desirable destinations for thoroughbred racing, events, entertainment, and hospitality. Reporting to the CEO, I was responsible for the operational management of four premium racecourses and Rosehill Bowling Club. As part of the Executive Team, I oversaw a large and diverse portfolio inclusive of Events, Operations, Hospitality, Venue Management, Crisis/Emergency Management, Business Continuity, Ticketing, Customer Experience, Digital Innovation, Food & Beverage, Membership, Environment, Social & Governance (ESG) and Heritage. I led a large, direct team of six GM-level reports across a broader team of over 50 permanent staff, a casual workforce over 1,500 and reported to the Board and Sub-Committees.

Jul 2019 - Jun 2023

General Manager - Membership, Marketing & Technology

Moore Park

The SCG Trust (now Venues NSW) manages two world class, 46,000 seat icon stadium venues side by side in the heart of Sydney hosting over one million people and 100 sporting and entertainment events a year. Reporting to the CEO, I was responsible for marketing, communications, membership, venue and customer experience, heritage and tours program and digital strategy for the Sydney Cricket Ground and Allianz Stadium to ensure the venues are positioned as the first choice for Members, hirers, fans, sponsors and entertainment promoters.I provided leadership to a large and diverse team including Marketing (design, brand, digital), Membership, Fitness Centre, Customer Call Centre & Services, Museum & Heritage and the Information, Communications and Technology (ICT) departments. I developed and ensured execution of the SCG Trust's Strategic & Marketing Plans. Built brand equity, developed and executed advertising, merchandising and event campaigns and increased awareness of the two venues and precinct as a whole. I delivered new and emerging technologies to achieve the objectives of a comprehensive digital strategy.

Jul 2011 - Jun 2019

Divisional Manager - Marketing & Membership

Moore Park

I managed the operation of the Membership Services unit including Membership, Venue & Customer Call Centre & Services, Stadium Fitness Centre and Strategic Marketing & Brand. Provided high level employee management and leadership with four direct reports and close to 50 permanent and casual staff.

Feb 2001 - Jul 2011

Events Manager

Sydney Olympic Park Aquatic & Athletic Centre

Sydney Olympic Park

As host of the Aquatics program at the Sydney 2000 Olympic & Paralympic Games, the SydneyAquatic Centre staged the swimming, synchronised swimming, diving, water polo and modern pentathlon events.Reporting to the CEO, I was responsible for staging successful events from concept through to completion including:- Consulted with media regarding coverage at events, team, and athlete information.- Negotiated agreements with National ticket agencies.- Managed sponsor requests and fulfilment of agreements on corporate facilities.- Developed strategic marketing and sales plans for ticket sales and venue branding.- Successful recruitment and management of a team of venue staff for all areas including operations, front of house, hospitality, maintenance, security, accreditation, and parking.- Worked within tight budgets and delivered successful event outcomes.Major event deliveries included: - 1999 Pan Pacific Swimming Championships - 6th Pacific School Games- 2000 World Cup Swimming - Qantas Skins 2000- 2000, 2001 Grand Prix Athletics - Sydney Youth Olympic Festival- 2000 World Surf Lifesaving Championships - 2000 Australian Swimming Championships (Olympic Selection Trials)- 2000 National Athletic Championships

Dec 1999 - Feb 2001

Health & Fitness Supervisor

Sydney Olympic Park Aquatic Centre

Sydney, Australia

Oct 1995 - Mar 1998
Team & coworkers

Colleagues at University of Sydney Union (USU)

Other employees you can reach at usu.edu.au. View company contacts for 205 employees →

3 education records

Jane Coles education

Diploma Venue Management, Business Management, Marketing & Related Support Services

Venue Management Association
FAQ

Frequently asked questions about Jane Coles

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What company does Jane Coles work for?

Jane Coles works for University of Sydney Union (USU).

What is Jane Coles's role at University of Sydney Union (USU)?

Jane Coles is listed as Director - Marketing, Membership and Digital Experience at University of Sydney Union (USU).

Where is Jane Coles based?

Jane Coles is based in Annandale, New South Wales, Australia while working with University of Sydney Union (USU).

What companies has Jane Coles worked for?

Jane Coles has worked for University Of Sydney Union (Usu), Praesto Consulting, Australian Turf Club, Sydney Cricket And Sports Ground Trust, and Sydney Cricket & Sports Ground Trust.

Who are Jane Coles's colleagues at University of Sydney Union (USU)?

Jane Coles's colleagues at University of Sydney Union (USU) include Eleanor Douglas, William Nguyen, Ethan Floyd 🇵🇸, Chunyu Zheng, and Taslima R..

How can I contact Jane Coles?

You can use AeroLeads to view verified contact signals for Jane Coles at University of Sydney Union (USU), including work email, phone, and LinkedIn data when available.

What schools did Jane Coles attend?

Jane Coles holds Bachelor Of Science, Honours Kinesiology from University Of Waterloo.

What skills is Jane Coles known for?

Jane Coles is listed with skills including Event Management, Marketing Strategy, Marketing, Sports, Marketing Communications, Management, Sports Marketing, and Strategic Planning.

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