Brands: Just for Men (hair care), Vagisil (intimate health care) and Sea Bond (denture care).

Responsible for setting and executing through-the-line marketing plans for the leading Zip Branded range of firelighter and BBQ products, which is sold on 6 continents. Working closely with sales teams to implement trade advertising and tactics to increase sales.

Senior Brand Manager for one of South Africa’s most loved and iconic Brands. Working with global ad agencies (WPP agencies such as J. Walter Thompson) and market research specialists such as TNS, Nielsen and IRI to grow the Lucky Star Brand into developing markets in Sub-Saharan Africa (South Africa, Botswana, Namibia, Lesotho and Swaziland). During my tenure as Brand Manager, the Brand has more than tripled in annual sales turnover. Top-line responsibilities include:• Brand Management / set strategies & integrated multi-channel marketing plans• Trade Marketing & product promotions• Budgeting, product costing & profitability• NPD/Innovation & product launches• Research, targeting & segmentation:• Event Management, expo's, brand / product activations

Managed the Lucky Pet Brand - (dry & wet cat food). The canned cat food was consistently ranked as the number 1 selling SKU in the total wet cat food market.

PA functions with some marketing & management. All digital advertising & website maintenance. Dealing with customers and consumers.

Admin/ PA functions