Directed a staff of 40+ marketing and communications professionals, including communications specialists, digital asset managers, graphic designers and project managers. Target audiences include prospects, members, providers, brokers, employees and employer groups. Lines of business include Commercial, Medicare and Medicaid. Selected Accomplishments•Integrated staff and brands of two of New York’s largest health insurance companies with combined membership of over 4 million members in the New York area.•Drove paperless campaigns and combined provider directories with reduced printing costs of approximately $800K annually. •Co-chaired a Customer Touch-Point Strategy Committee with special attention to health literacy, resulting in improved member engagement and improved accreditation scores. Moved the organization rating to 4 star status. •Led a team that shepherded development and implementation of a custom-built, enterprise-wide communications project management workflow system to expedite and track all communications projects, processing over 2,200 communications requests per year.•Created VOC (Voice of the Customer ) program to improve customer – employee relations and increase awareness of employee impact on the customer experience.•Improved employee engagement by developing the company’s intranet, employee newsletter, and training modules.

Managed 12 employee benefits sales and service team members of two acquired brokerage agencies and hired additional staff to help grow the company in the NY metro market. Selected Selected Accomplishments•Directed all aspects of two insurance brokerage agency acquisition integrations. •Managed all aspects of the agency including database, educational seminars, GA agreements, hiring, licensing and commissions.

Managed development of all internal and external communications for the cash management account, including advertising, collateral materials, public website, internal newsletters, sales presentations and intranet site. Selected Accomplishments•Increased client online usage by 91 percent in two years through promotion of online services. •Chaired firm-wide client contact strategy workgroup, resulting in increased efficiencies in internal and external communications and lower costs to the firm. •Developed a formal process for managing internal website content, resulting in the posting of accurate and timely communications.

Managed regional sales and marketing, including event marketing, media relations, sales force automation, advertising, collateral material development and proposal/RFP response development. Selected Accomplishments•Advanced the Philadelphia market to consistently rank in the top 5 percent of 50 markets in membership and revenue growth. (Three reps consistently placed in the top 10 in sales nationally.)•Received Chairman’s Award for conducting the most effective grassroots campaign in the history of Aetna, preventing flawed federal health care legislation from being passed.•Enhanced company image and name recognition by developing and implementing the company’s first regional public relations campaign, consisting of media relations, sponsorships and local advertising, resulting in increased competitive positioning.•Increased competitive positioning by creating local HMO marketing materials and developing a prototype value added program to the HMO product. •Developed the region’s first account management database, adopted by several markets including NY and DC and resulting in a daily account management tool for sales/service representatives, accurate membership forecasting, timely mailing of information, a tool for sales prospecting and strategic planning.•Integrated and regionalized the proposal unit, which increased large account sales by 20 percent.•Named executive sponsor of the region’s first customer-based quality (CBQ) initiative with targeted annual savings in excess of $2 million.•Introduced the company’s first state-specific web page.

Sales Director Directed a statewide sales force toward successful introduction, implementation and growth of new and existing managed care business.Sales Manager Hired, trained and managed a sales staff of 16.Sales ConsultantPerformed the duties necessary for a health maintenance organization (HMO) certificate of authority.Selected Accomplishments•Generated and maintained revenues of $108 million.•Targeted labor market sales by introducing labor representative concept into the HMO business.•Organized and coordinated sales and marketing plan for over 150,000 State and Federal employees.•Exceeded membership goals for three consecutive years.•Restructured the sales force to capitalize on individual sales talents by identifying the staff’s talents for sales or service.•Designed and implemented a new incentive program that eliminated internal conflicts and rewarded results that were consistent with company goals.