Develop and execute annual business plans that include volume, account spending, T&E, and G&A for HyVee, Inc. and Fareway Foods.

Directly worked with ConAgra Foods to manage same businesses and processes as below.

Developed, implemented and managed annual business plans and product strategies for two Midwest strategic customers across 14 brands in 25 categories representing $41 million in gross dollar sales and 2.1 million in case volume. Continuously analyzed market dynamics using syndicated data (IRI/Nielsen), consumer/shopper insights and data/pricing analysis to ensure every opportunity to meet and exceed sales goals was maximized. Modified business plans accordingly. Anticipated change and took proactive measures to address. This led to 16 consecutive years of surpassing sales objectives and market share growth. Built and maintained collaborative and consultant customer relationships.Managed $7.9 million in trade funding to exceed sales objectives while staying within assigned budget. Collaborated and communicated consistently with internal finance, marketing, sales analysts and third party broker partners to achieve sales distribution objectives on core products and 100% acceptance on new items. Field sales Mentor and trainer to new hires.

Managed Affiliated Foods, Elwood, KS and 12 Associated Wholesale Grocers indirect groups in the Kansas City, Topeka and Springfield markets. Utilized assigned trade rate to achieve sales objectives and increase market share. Partnered with the Customer Business Manager to create and administer promotional plans and merchandising solutions for retail accounts.Achieved two successive years of volume and market share growth while balancing the financial budget. Secured strong business relationships with current customer base while gaining organic growth by acquiring new accounts through consultative and fact-based selling.

Developed and executed a call plan that achieved set call metrics and optimized coverage and frequency to over 200 key grocery and mass merchandiser stores in Iowa, Nebraska, South Dakota, Minnesota, Kansas and Missouri to maximize access and sales opportunities. Worked with third party broker partners to do new store and remodeled store resets to ensure proper shelf placement and pricing of ConAgra product.Collaborated with Customer Business Manager to execute sales surveys to achieve sales quotas through special display contests and 100% distribution projects at store level.

Secured headquarter placement of the Deli International Fresh Pizza Program to Super Valu. Promoted and marketed this program to their grocery and convenience retail stores in Iowa, Missouri, Nebraska and South Dakota.Trained management personal in over 40 stores to ensure proper merchandise pricing, placement and display.

Ordered, serviced and controlled Nabisco inventory in 26 grocery and mass merchandiser stores in Des Moines and South Central Iowa territory.Exceeded sales objective by 155% by selling and merchandising various Nabisco products onto displays in assigned accounts. Sold in and maintained appropriate space to sales ratio program to all retail stores to ensure fair share of shelf.