Jane Norman Email and Phone Number

Develops relevant content topics to reach the company’s target audience. Curates and manages all published content. Monitors, listens and responds to users, while cultivating leads and sales. Oversees ad design for all platforms: LinkedIn, Facebook, Instagram, Twitter, etc. Manages promotions and social ad campaigns integrating with overall marketing campaign plan. Supervises online reviews and responds to each review timely and with care. Analyzes key metrics and improves strategy as needed. Advocates for the company in social media spaces. Follows trends in social media tools, applications, channels, design and strategy. Analyzes campaign data into recommendations and plans for revision of social media, content marketing, SEO and social advertising campaigns. Develops effective benchmarks for measuring the impact of social media campaigns. Compiles reports on effectiveness of campaigns to maximize results. Maintains company culture across all social media platforms. Creates marketing materials for SHI's Innovation Heroes podcast.

Managed all branded social media channels. Implemented platform-specific marketing strategies that align with overall business goals (Conversions, lead generation, awareness, etc.) Designed campaigns of varying scope on social channels. Measured, tested and reported on social strategies and campaigns using analytics tools. Curated all social content, including text, image, and video. Built out social media content publishing calendar. Edited, approved, and scheduled of all posts for all platforms. Planned all paid social campaigns. Engaged with brand followers on social channels. Consistently informed about trends and tools in social media, marketing, technology and advertising. Strengthened partnerships with other brands. Contributes to the company’s social media PR crisis policy and company social media policy.

Administered all logistical details for corporate customer events, including vendor conferences, summits, EBCs, customer visits, sporting and networking events. Secured venues, equipment coordination, booth space acquisition, organized travel, created digital invites, launched surveys, and tracked attendance. Developed an established budget and closely tracked expenses. Measured and quantified ROI for management and partners. Coordinated our event calendar. Organized the preparation of proposals and presentation using marketing resource materials such as brochures, data, slides, photographs and reports. Collaborated with marketing, sales, IT, management, and partners to identify goals and desired outcomes of each event.

Profiled accounts through cold calling and prospecting. Established and developed customer relationships. Helped customers select, deploy and manage various aspects of their IT environment. Quoted and placed orders based on customer requests. Grew existing active buying accounts through profiling and managing projects. Consistently hit daily and monthly activity goals: monthly meetings, monthly pipeline additions, and daily dials and talk time. Facilitated customer meetings by proactively reaching out to customers and pre-scheduling the meeting with SHI internal resources. Acquired and managed the IT needs of medium to large businesses while providing customers with a best-in-class customer experience. Collaborated with SHI internal. Resolved customer inquiries, determined customer pain points and offered solutions to solve customer IT challenges. Utilized internal sales tools including our customer relationship management (CRM), enterprise resource planning (ERP) and quote creation tool. Provided customers insight around industry leading technology and IT trends. Stayed updated on product and industry knowledge. Mastered SHI systems and tools for quoting, ordering and sourcing. Attended product and sales trainings and conferences.

Collaborated with author to design and implement graphic advertising for their products. Managed all social media accounts and established a target market of customers. Expanded market awareness and achieved record sales.

As a student business consultant, as a team lead with 2 other students, I work with clients in the areas of customer and market research, product and production solutions, accounting, social media, utilization, business planning and strategy, establishing market interest, and manufacturing costs. We work with and improve local Oxford small businesses.

Directed as head of the SnackBar department, managed fifteen employees and monitored job performances. Created employee schedules, supervised events, performed bookkeeping activities, provided customer service, as well as restock and count inventory. Developed an improved menu that nearly doubled sales from the prior year.

Mississippi Department of Transportation summer intern. Organized files, scanned documents, and launched a computer filing system for more effective documentation.