Jane Owsiak Email & Phone Number

Danville, Pa., US

York, PA, US

• Led DTC and referral marketing efforts in collaboration with executives and service line leaders to align data-driven strategies with business priorities and organizational goals. Developed and executed patient.
• Managed end-to-end SEO/SEM, digital display, social media, and CRM campaigns ensuring alignment with overall goals, conducting A/B testing, and optimizing campaign performance. Included developing consumer engagement.
• Owned, developed, and managed the WellSpan brand, aligning with programs and services. Developed strategies for campaigns, established best practices, and performance baselines, aligning the brand. Conducted strategic.
• Served as a strategic partner to stakeholders, ensuring transparent and accountable communications. Built collaborative relationships across functions to ensure smooth coordination in achieving corporate business goals.
• Leveraged such as NRC, Power BI, and Slicer Dicer for developing marketing plans and monthly KPI/ROI reports.
• Managed diverse health system and community-based events, including expos and health fairs.

• GSHS joined WellSpan in 2015. In addition to DTC and provider marketing activities mentioned above, my job duties included the following:
• Collaborated with the executive leadership team to develop communication strategies, offering feedback, and coaching for continuous improvement.
• Developed and oversaw comprehensive communications plans, encompassing internal, external, and strategic initiatives, including public and media relations, content creation, community events, and sponsorships.
• Managed and prepared subject matter experts for press conferences, interviews, and speaking engagements.
• Led public relations and media efforts, providing crisis communication support during disasters and emergencies.
• Orchestrated community outreach events, health fairs, expos, and patient education and screening initiatives.

Garnet Valley, Pennsylvania, US

• Directed and coordinated B2B and DTC marketing activities to include go-to-market strategies, trademark applications, product positioning and value proposition development, coordinated product photography, crafting.
• Led rebranding efforts in 2005 to include new logo, all new collateral and launched new website, including ecommerce capabilities.
• Created high-quality marketing and sales materials, including product marketing briefs, FAQs, and white papers. Provided support and product training to sales team.
• Communicated marketing plans and accomplishments to ensure alignment with senior management goals.
• Developed and implemented campaigns for email, online advertising, search engines and direct mail.
• Served as liaison with various media outlets including PC Magazine and CNet, as well as third-party sales partners such as eBags and Amazon.

Brookfield, CT, US

• Managed communications strategy and programming for corporate communications and investor relations.
• Responsible for writing, editing, and managing the issuance of company press releases and media monitoring.
• Served as primary writer and editor for employee newsletters and the bi-annual customer newsletter.
• Managed all trade show activities (domestic and international) to include pre-show management, coordination of exhibit details, scheduling meetings and coordinating reservations for up to 20 on-site staff, handling.
• Event planner for annual analyst meeting in NYC or San Francisco. Including site selection, working with catering and venue staff, managing reservations, scheduling meetings and oversight of day-of meeting activities.
• Served as lead website content manager. Launched new website in 2003, implementing new board and investor relations pages as required by Sarbanes-Oxley requirements for corporate governance of public companies.

Brattleboro, VT, US

AR- Reconciled patient accounts with reimbursements, managed refund process and daily deposits. Supervision of data entry clerks.AP - Processed all invoices, purchase orders, assisted bookkeeper with month and year end processes, yearly audit participation, budget reconciliation with department managers.

Mba, Marketing, Communications, Management

Bs, Business Management

Education record