Jane Parikh Email & Phone Number

Battle Creek, Michigan

• Serve as Project Editor and Chief Writer for Issue Media’s online publications, "Second Wave of Southwest Michigan” and “On the Ground Battle Creek.” • Was personally responsible for the successful launch of "On the Ground Battle Creek," which highlights developments and ongoing challenges in Battle Creek and Calhoun County. The publication has reached and engaged nearly 1-million audiences since 2018. • Identify and regularly meet with stakeholders throughout Battle Creek and Calhoun… Show more • Serve as Project Editor and Chief Writer for Issue Media’s online publications, "Second Wave of Southwest Michigan” and “On the Ground Battle Creek.” • Was personally responsible for the successful launch of "On the Ground Battle Creek," which highlights developments and ongoing challenges in Battle Creek and Calhoun County. The publication has reached and engaged nearly 1-million audiences since 2018. • Identify and regularly meet with stakeholders throughout Battle Creek and Calhoun County, and engage them in brainstorming sessions to develop coverage areas for the publications. • Produce a series of special reports and feature stories that focus on the revitalization of downtown districts in Michigan, the changing face of the Girl Scouts of Southeastern Michigan Council, and partnerships with the Indianapolis Federal Home Loan Bank and the City of Detroit.• Participate in the Development team to identify new funding sources in support of the IMG mission. Provide content for funding proposals as well as regular updates on the impact of funding.• Represent the organization at city and county commission meetings, the Joint Information Center, and community events, including the annual International Summerfest.• Write/publish interesting and engaging stories focused on solutions-based journalism. This has led to various positive outcomes across the City and County: connected local entrepreneurs to resources, created opportunities for residents, increased financial and in-kind donations to non-profits in the area, increased awareness of local events and activities, and provided a platform for ordinary citizens’ voices to be heard regarding their concerns. Show less

Battle Creek

• Designed marketing plans and support materials for the Sacred Music Festival and the Oakwood Neighborhood Association, working with volunteers to implement those plans.• Wrote stories to support goals established by the Greater Kalamazoo United Way and its volunteers and staff for the 2011 Community Campaign.• Conceptualized a focus for a marketing piece promoting the support services offered by Downtown Kalamazoo, Inc. for merchants in the downtown business district.… Show more • Designed marketing plans and support materials for the Sacred Music Festival and the Oakwood Neighborhood Association, working with volunteers to implement those plans.• Wrote stories to support goals established by the Greater Kalamazoo United Way and its volunteers and staff for the 2011 Community Campaign.• Conceptualized a focus for a marketing piece promoting the support services offered by Downtown Kalamazoo, Inc. for merchants in the downtown business district. • Contributed news and feature stories focused on Battle Creek and Kalamazoo for “MiBiz,” a Grand Rapids-based business publication, and “Revue” magazine Show less

Lansing, Michigan Area

• Responsible for increasing awareness of the organization to residents throughout the State of Michigan utilizing a wide variety of communication methods, including press releases, ready-to-place stories, and social media posts.• Manage Michigan Crossroads Council staff working on various marketing-specific projects. • Coordinate all written internal/external communications to scouts, volunteers, and constituents served by the four field service councils managed by the MCC. This… Show more • Responsible for increasing awareness of the organization to residents throughout the State of Michigan utilizing a wide variety of communication methods, including press releases, ready-to-place stories, and social media posts.• Manage Michigan Crossroads Council staff working on various marketing-specific projects. • Coordinate all written internal/external communications to scouts, volunteers, and constituents served by the four field service councils managed by the MCC. This includes monthly online newsletters and postings on the Michigan Crossroads Council website.• Prepare support materials such as speeches and presentations for various departments and MCC leadership.• Write and edit press releases, public service announcements, and stories for distribution to print and web-based media, radio, and television. Also, take photographs and video to support written materials.• Work with teams from other departments throughout the MCC to develop and execute marketing plans for initiatives such as fundraisers, popcorn sales, and membership.• Spearheaded various large-scale projects that included:o The Michigan Crossroads Council, Boy Scouts of America annual "Report to the State;" successfully increased awareness of the Council among state lawmakers and members of the General Public.o Marketing & Communications projects/initiatives for major Council fundraisers, including Popcorn sales, Building Character celebrations, Shooting Sports events; and golf outings.o Social media campaigns related to Council-wide events, Scouts and volunteers. Show less

Kalamazoo, Michigan Area

• Developed and executed marketing plans for major initiatives in the 34-county area served by the Girl Scouts Heart of Michigan.• Created and distributed all written internal and external communications, including talking points for GSHOM leadership and board members; viewpoints and editorials; sensitive topic statements; and speeches to be presented by GSHOM’s Chief Executive Officer.• Collaborated with the Product Program team to create optimal positioning and best-in-class branding… Show more • Developed and executed marketing plans for major initiatives in the 34-county area served by the Girl Scouts Heart of Michigan.• Created and distributed all written internal and external communications, including talking points for GSHOM leadership and board members; viewpoints and editorials; sensitive topic statements; and speeches to be presented by GSHOM’s Chief Executive Officer.• Collaborated with the Product Program team to create optimal positioning and best-in-class branding methods to promote products, programming, and services. • Partnered with Fund Development team to develop effective and impactful fundraising campaigns and the Membership team to develop strategies that increased membership in all geographic areas served by GSHOM.• Built training materials for adult volunteers.• Cultivated and maintained relationships with local, state, and national media representatives.• Coordinated materials for specialty publications such as camp guides, brochures, annual reports, and Gold Award yearbooks. Show less

Was responsible for coverage of news events in the southwest Michigan area, authoring articles regarding state, local and county governments; businesses; health and human services; education and trends.