Jane Lim Email & Phone Number

Singapore

Team lead on the UOB business.

Singapore

Supports the MD in setting up Klick APAC office (in Singapore) and new businesses development in the region.

Shanghai City, China

Responsible for East China’s licensing business across all six franchises (Disney, Marvel, Pixar, Star Wars, 20th Century Studios and National Geographic) with merchandise offerings ranging from fashion apparel and accessories, health and beauty, food and beverage, toys and collectibles, electronics, home décor and other categories. Leading a team of 7.

Shanghai City, China

Led the International Business division on key global accounts such as HSBC and Shell, as well as business development with wins for Unilever and Bose.

Shanghai City, China

Brand leader driving all strategic positioning and IMC programs for the Oreo brand in China. In 2018, I also took on the role of Regional Leader responsible for relevancy and implementation of global brand concepts in Asia. Under my leadership. the Mondelez business grew to account for half of the agency's billings - this includes expanding Oreo's scope.

Shanghai City, China

Brand custodian for Coca-Cola in China across all IMC leadership and implementations. I also led two successfully pitches for other hydration brands under the group: Ice Dew Water and Shui Dong Le energy drink (known as 'Aquarius' globally) - the latter achieved a staggering 45% growth with the new rebranding campaign.

Brand guardian for three biscuits brands under Mondelez – Oreo, TUC and Chips Ahoy. Also championed TUC biscuit's repositioning campaign with an unprecedented sales increment of 30%.

Team Leader for McDonald's business; charged with guiding the formulation and implementation of effective IMC across multiple agency partners – media, digital and in-store retail. Launched over 50 campaigns with more than 90 TVCs produced. Awards: 1 Effie Gold, 1 Effie Silver, 1 China ROI Gold, 1 China 4A's Silver, and Best Digital Campaign in Game.

I was hired to help set-up and train the account management team on processes and operational skillsets required to run Singapore’s largest supermarket retailer NTUC Fairprice, as well as consult on brand strategy and creative development in-line with global guidelines for Credit Suisse Singapore.

I was appointed the Agency Group Lead for Courts Singapore, responsible for all strategic alignment, integration, creative output and revenue realization across DDB Group – advertising, digital and CRM. Also played an integral role in planning and formulating the client’s annual marketing plans to meet business, brand and sales objectives.Negotiated the.