Shepherd PR connects organisations to important and influential audiences.Our services include media coverage, video, podcasts, and a complete social media management service, as well as award entries, event support, design, digital comms, copywriting and website copy.This is all created in-house, so our clients benefit from a 360 degree approach, without working in silos and having to manage different agencies for content.Shepherd PR is based in the Staffordshire Peak District. We also have a European base, in Innsbruck, Austria. In 2024, we celebrated 25 years in business. More than 90 per cent of our clients come from word of mouth recommendations.Our work includes promoting organisations in Staffordshire nationally and internationally, as well as Austrian businesses wanting to reach UK markets.We are experts in trade association PR and comms, representing noted membership bodies including the ANC, BPCA, BCGA, BFA, BMF, PCA and PDA. And we’ve decades of experience too in the sustainability, property and built environment sectors, while our Travel PR work goes from strength-to-strength supporting clients in Austria and Portugal.I’m lucky to have been given opportunities in the business community including a Visiting Industrial Fellowship of Aston University Business School. Since 2017 I've been a Department for Business and Trade Export Champion and, in 2019, joined the Midlands Engine Trade and Investment Group. Since 2010 I've been involved in education, and am a former Chair of Trustees at QEGSMAT Multi Academy Trust, which has schools across Staffordshire and Derbyshire, where I remain as a Board Member. I was also Chair of Governors at Ilam Primary School.After decades out of the Armed Forces, in 2021 I re-joined the RAF Reserves as a Flight Lieutenant media operations specialist officer at Liverpool’s 611 Squadron, with close links to 7644 Squadron Media Reserves. Working with media and digital specialists in the RAF offers invaluable experience and insight in PR, digital media, broadcast and print journalism and, in turn, brings fresh ideas to Shepherd PR. I was awarded an MBE - for services to international trade including our work in Austria, and the community of Staffordshire - in 2019. In 2022 I became a Freeman of the Company of Communicators and a Freeman of the City of London in 2023.My other role is owner of Derbyshire House, four luxury holiday/short business stay apartments in Ashbourne, which were converted from Shepherd PR’s former office in the town’s Market Square. www.derbyshirehouse.com