Jane Sidebottom Email and Phone Number
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Jane Sidebottom Morrow is a growth oriented business leader and experienced board of director with 25 years of market development, business development, marketing and general management experience. She founded Applied Marketing Knowledge (AMK), a specialty strategy and business growth advisory firm in 2007 and has worked with 50+ companies in the HVACR, industrial manufacturing, energy services, printing and design & construction industries and is a recognized vertical market expert. Jane held both marketing and general management leadership positions at Carrier Corporation’s Residential and Light Commercial division. And, roles of increasing responsibility in marketing and business development at Trane, including the Director of Global Market Development, Director of Marketing, Vertical Market Leader, and Energy Market Specialist. She developed Trane's global vertical market sales strategy and led the research, strategy development, value proposition creation and marketing support for Trane's successful growth in key markets. Jane is active in Women in HVAC and passionate about helping to develop the next generation of leaders in the buildings industry.Jane has an extensive background in marketing/business development in the A/E/C industry. She was responsible for marketing, government affairs and select business development activities at Sargent & Lundy during their international expansion. Jane began her career in Washington, DC as an industry advocate for the A/E/C industry. Jane has a B.A. in International Affairs from the University of Maryland, completed the leadership development program at The Center for Creative Leadership in Colorado Springs, as well as UTC/Carrier’s leadership programs developed by the Darden School/UVA. She has extensive international business experience and speaks Spanish, French and Arabic.Specialties: Business Growth, Strategic Planning/ Execution, Market Research, Marketing Plans, Business Development, New Market Development, Sales Growth, Voice of Customer, New Product/Service, Value Proposition Creation, PR/Media Strategy, Training, Communications, Coaching/Mentoring
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Owner, PresidentApplied Marketing Knowledge, LlcCape Coral, Fl, Us
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Independent Board MemberMegatech & Amp/Middle Ground Capital Sep 2023 - PresentServes as one of 2 independent board members for Middle Ground Capital MegaTech and AMP portfolio companies, both advanced manufacturing companies based in Canada and the US. Serves on Audit and compensation committees.
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Executive Sales And Marketing, Business Unit LeaderSteffes Jun 2018 - PresentDickinson, Nd, UsProvides business growth and business unit leadership to a diversified engineering and manufacturing company based in North Dakota, with production and sales facilities in North Carolina, Texas, and Oklahoma. Specifically tasked with growing revenue in Energy Technology business units, lead the P&L of the Energy Technology and Storage division. Expanded existing electric thermal storage product lines to respond to growing market opportunities in Canada and US and Poland. Led the development of the first central heat-pump water heating system for multi-family and commercial applications. Developed distribution strategy and channels to support growth in all divisions. Led new market development across the company. Coached and developed the next generation of leaders (including family members active in the business) as part of a focused succession planning program.
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Owner, PresidentApplied Marketing Knowledge, Llc May 2007 - PresentFounding partner of Applied Marketing Knowledge, a specialty strategy and business growth advisory firm, providing market intelligence, research, product planning, strategy & business planning, sales growth and marketing services to companies in the HVACR, energy services, printing, building services and professional design/construction industries. Responsible for client engagement, project management, market research and market intelligence. To date AMK has helped more than 60 companies grow their businesses.Independent Board of Director for leading mid-tier HVAC manufacturing company and advanced manufacturing company2009 to 2016: Strategic Marketing Advisor and Chief Marketing Officer to the LSB Industries Climate Control Group, providing marketing and sales leadership, coaching and to IEC, ClimateMaster, ClimaCool, ClimateCraft and LSB Strategic Accounts businesses. Served on the corporate leadership team driving overall business growth in the $350M/yr HVAC division. Member of corporate mergers & acquisition team responsible for sale of Climate Control to NIBE. Provided marketing and strategic growth consulting to Summit Machine Tools and LSB's Geothermal Contracting businesses. 2010 to Present: Columnist, Speaker Consulting Specifying Engineer Magazine. Jane contributes 3-4 articles a year articles on marketing, strategic planning, career development and mentoring for the A/E/C community.2009 to Present: Business Advisor/Investor, EnergyPrint. Jane serves as a business strategy advisor to EnergyPrint, a start-up building energy benchmarking software and services company based in Minneapolis, MN
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Corporate Board Member And Audit Committee MemberFriedrich Air Conditioning, Monomoy Capital Partners Portfolio Company Mar 2017 - Sep 2021Served as an independent board member for a $200mm engineering and manufacturer of premium air conditioning products for commercial and consumer markets, acquired by Monomoy Capital Partners in 2017. I served as the industry expert, providing advice and board leadership to execute the growth strategy of the company. Additionally, I served on the audit committee, providing oversight and support to the annual audit process and provided expertise in M&A and staffing key positions. Monomoy Capital Partners successfully exited the company with the sale of Friedrich to Rheem in 2021.
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General Manager, Consumer ProductsUtc/Carrier Residential Hvac Manufacturer Jan 2006 - Mar 2007Provided business leadership to Carrier's Consumer Products group, a $250 million/year P&L consisting of a full range of indoor-air-quality, ductless, geothermal, PTAC and back-up generation products for the residential market.
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Marketing LeaderUtc/Carrier Residential Hvac Systems Nov 2003 - Jun 2006Hired to lead an aggressive marketing program designed to support business growth in the consumer air conditioning market. Responsible for providing planning and execution of marketing and sales strategy including, product and brand marketing, communications, market analysis, pricing and sales strategy and major product launch for a $5.0 billion company in the residential/consumer segment of the HVAC industry.
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Director, Global Market DevelopmentTrane, A Division Of Ingersoll Rand Jul 1997 - Nov 2003Piloted a vertical market focused strategy in the Electric Utility sector then developed a strategic marketing program focused on growing Trane's equipment, service, parts and solutions businesses in key vertical segements in all geographic areas. Completed detailed market analysis, developed strategies for top vertical segments, developed distribution methods appropriate to key segments to drive sales growth. Strategy adopted in 2002 and assumed Market Leadership for the Education Sector, Trane's largest market, growing sales 17% in the first year. Managed traditional brand and marketing communications teams and coordination across all marketing functions. Member of Corporate Vision team and Company's energy industry expert.
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Marketing DirectorRjn Group Jun 1996 - 1997Downers Grove, Illinois, UsHired to lead the marketing program for a $12M/year employee owned consulting engineering firm specializing in water/waste-water and transportation design. Built and executed a marketing plan designed to grow sales. Improved proposal development process to reduce/eliminate last minute preparation and reduce over-time from admin personnel. Digitized proposal format to create differentiation. • Aided in increasing proposal hit-rate by 20% resulting in a YOY sales increase of $ 2.0M. -
International Marketing ManagerSargent & Lundy Oct 1992 - Jun 1996Chicago, Il, UsProvided marketing leadership in the areas of research, strategy development, marketing planning and plan execution and business development to support Sargent & Lundy's expansion into the international market. International market participation grew from 2 to over 20 countries in 4 years. Responsible for business development activities with key US Government and international lending agencies in Washington, DC. -
International Programs ManagerAmerican Consulting Engineers Council Jun 1989 - Sep 1992Hired initially as a program assistant, then assumed position in October, 1989. Provided international trade and business support to approx. 100 association members who were active in international markets. Responsible for tracking and influencing key trade legislation that impacted competitiveness of US engineering and construction firms in foreign markets. Tracked and influenced program development and key international funding agencies, including the World Bank, UNEP, and the regional development bank. Lead industry representative on all US-Japan trade issues as they related to engineering and construction practices and market access.
Jane Sidebottom Skills
Jane Sidebottom Education Details
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University Of MarylandInternational Law -
Alma Mater Studiorum – Università Di BolognaMacro Economics
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Bowie High School
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Tasis England
Frequently Asked Questions about Jane Sidebottom
What company does Jane Sidebottom work for?
Jane Sidebottom works for Applied Marketing Knowledge, Llc
What is Jane Sidebottom's role at the current company?
Jane Sidebottom's current role is Owner, President.
What is Jane Sidebottom's email address?
Jane Sidebottom's email address is js****@****bal.net
What schools did Jane Sidebottom attend?
Jane Sidebottom attended University Of Maryland, Alma Mater Studiorum – Università Di Bologna, Bowie High School, Tasis England.
What skills is Jane Sidebottom known for?
Jane Sidebottom has skills like Strategy, Marketing Strategy, Business Development, Market Research, Market Analysis, Product Development, Strategic Planning, Marketing Communications, Product Launch, Management, Marketing, International Business.
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