Jane Simpson Email & Phone Number

Fort Worth, Tx, Us

Draper, Ut, Us

Developed and executed comprehensive paid media strategies, handling spend of $3M/month. Managed budgets, bidding strategies, creative, and representative relationships across paid social and native platforms including Quora, Meta, Dianomi, Bing, Google, and Taboola.Grew Quora to one of the top three paid channels, responsible for over 60% of total revenue in Q2 2024Optimized paid campaigns for performance and budget efficiency, ensuring maximum returns.Conducted A/B testing to enhance campaign performance continually.Presented detailed weekly reports to stakeholders, focusing on campaign and platform ROAS, trends, and recommendations.Negotiated with media vendors to secure optimal advertising opportunities and rates.

Irving, Tx, Us

Managed Google, Meta, and Microsoft Ads for 36 dealerships with monthly budgets totalling 425K/monthSet up conversion tracking, remarketing audiences, RSAs, performance max campaigns, and smart bidding for all managed accounts.Utilized GA4 data, inventory reports, and market share metrics to inform thoughtful account strategy and media buying.Established GA4 training setups, videos, and monthly exploration reportsPresented quarterly Digital Marketing Reports about store performance and growth opportunities

Columbia, Missouri, Us

Provided quantitative and qualitative primary and secondary research for the creation of campaigns based on clients' objectives.Collected data and conducted Situation and SWOT Analyses.Configured Qualtrics survey asking relevant questions for an audience of over 1000 people.Analyzed the results of surveys and focus groups to expose key points and insights to present to stakeholders.Prepared and presented a summary of our research and pitched campaign ideas to clients.

Columbia, Missouri, Us

Overhauled keywords and search terms in national search campaigns for both Google Ads and Microsoft Ads.Generated over 50 customized ad groups to better target keywords.Updated audience and email marketing lists weekly using Tableau and Excel.Monitored monthly budget of more than $10M and provided biweekly reports on ROAS and suggestions to enhance conversion.Used search analytics, keyword health research, and competitor research to present recommendations on new campaigns and target audiences.

Washington, Dc, Us

“Building COVID-19 Vaccine Confidence Among Nurses and in Communities.” Grant project funded through the CDC with a $70,000 budget to educate college nursing students about how to speak to patients who are vaccine hesitant and to do outreach to rural communities in Missouri to increase confidence in vaccines.My specific roles were:Conducted situation analysis on multiple counties in MissouriRecommended key findings about audience’s demographics and psychographics.Created, designed, and wrote copy for informational graphics about the COVID-19 vaccine Wrote and edited copy for radio advertisements

Created and ran multiple advertising campaigns using both Facebook and Google Ads, created and scheduled social media posts and stories, used A/B testing and analytics to determine the best hashtags and keywords to use to convert clients. Increased instagram followers and engagement by over 100%