Jane Snyder Email & Phone Number

Fairfield, Connecticut, US

• Provide strategic oversight and ensure the quality of the team’s research to support the goals of clients.
• Develop innovative insight solutions to provide enhanced strategic direction.

East Rutherford, NJ, US

• Help clients develop and activate insights to advance their company learning, thinking, and strategies.
• Design and execute qualitative and quantitative research studies for consumer & B2B audiences in many industries—tech, retail, CPG, pharma, financial services, etc.
• Specialize in identifying optimal frameworks and methodologies (JTBD, behavioral science, customer journey, etc.)
• Lead the qualitative team in designing and executing research.
• Develop new products and offerings to meet the needs of our clients.

New York, NY, US

• Led business development strategy for key tech accounts for the qualitative research service line at Ipsos (qualitative, ethnography, curation).

New York, NY, US

• Designed and led bespoke research strategies in tech (devices, apps, and ecommerce) and CPG (snacks, beverages and personal care) sectors as well as the intersection of the two.
• Specialized in the integration of behavioral science understanding to drive user-centered product/service design.
• Activated insights and strategies through interactive workshops with executives and their cross-functional teams..

New York, NY, US

• Developed and activated best-in-class marketing strategies for senior marketing leaders and their teams at global CPG, tech, pharma and financial services companies.
• Specialized in live activation workshops to build and embed Innovation, Futures, Customer Experience, and Brand Positioning strategies.

• Transformed marketing organizations by developing and implementing marketing capabilities strategies for major CPG, pharma and tech companies.
• Designed, created and led live learning experiences that brought new marketing processes, mindsets, and behaviors to life via engaging methods, such as gamified learning experiences, action learning workshops, and.

Norwalk, Connecticut, US

• Drove innovation strategy initiatives for clients in food, personal care, pharma and financial industries that identified opportunity platforms (products & propositions) and uncovered insights to support growth.
• Led initiatives for B-to-C brands such as Entenmann’s, Thomas’ English Muffins, Gevalia, Triscuits, Chips Ahoy!, L’Oréal, Stiefel, Dr. Scholl’s, Panadol & Crayola as well as B-to-B clients such as FactSet, Hiscox, and.
• Invented and facilitated creative innovation methodologies—ideation, visioning sessions, war games, trend treks, idea sprints, VOC immersions, hackathons—to generate new ideas for a variety of corporate challenges.
• Designed and managed qualitative and quantitative research to support insight and product/platform development initiatives, including focus groups, ethnographies, shop-along interviews, A&U, awareness, trial & repeat.

• Developed cutting-edge content and ecommerce marketing campaigns for small and mid-sized clients. Specialized in website creation, SEO/SEM, Google ads/analytics and email newsletters.
• Consistently received double-digit gains in conversion, click-through, site engagement and other relevant digital KPIs.

Seattle, WA, US

• Pioneered loyalty, retention, and content marketing programs delivered via web, email, and direct mail.
• Utilized data mining to generate insights and test ideas for web enhancements and features across the customer journey, including home page optimization, buying guides, product reviews, expert content, personalized.
• Managed team of 7 in strategy, planning, and execution of merchandising and content for the Toys, Baby, and Video Game stores, including the successful content launch of the Baby store.
• Managed business relationships between Amazon and its two largest electronics/office supplies retailers selling through the Amazon Marketplace platform.

Blackfriars, London, GB

• Captured 3% share of $1.5 billion oral care category with launch of 3 product innovations.
• Launched loyalty marketing program for major oral care brand via web and direct mail in era before this was the norm for CPG products.

Somerville, MA, US

Developed brand positioning and sales communications for children’s book publisher.

US

Facilitated cross-functional communication and timetables for children’s book projects.

Mba, Business

Ba, English

Junior Year Abroad - St. Anne'S College., English Literature

Education record

Education record