Jane Thomas Email & Phone Number

England, United Kingdom

Working closely with a network of schools from across the UK to ensure that The Aurora Group isrecognised as a leading provider of innovative and high-quality education, care and support for children, young people and adults with special educational needs and disabilities.

Cheshire West And Chester, England, United Kingdom

Responsible for Developing, implementing and delivering Age UK Cheshire’s Marketing and Digital Marketing Strategy. Using a multi-media approach to:• Raise brand awareness and extend reach to more local older people, carers and professionals so they are fully aware of service offer and campaigns• Increase uptake of services• Engage potential and existing supporters and donors with fundraising and retail activities

Cheshire, England, United Kingdom

August 2021 - Present Contracted as a Marketing Consultant for The Aurora Group (3 days a week) and Age UK Cheshire (1.5 days a week).April 2020 - Sep 2020Contracted as a Marketing Consultant for Brightlife Cheshire (employed by Age UK Cheshire)

Chester, England, United Kingdom

• Led the development, implementation and monitoring of effective, multi-channel marketing strategies; aligned with specific KPIs and strategic intentions.• Responsible for the College’s annual plan for marketing and promotions, in liaison with the Promotions sub-committee.• Managed and updated the College’s website; ensuring SEO optimisation, maximum appeal to target audiences, and consistency with brand guidelines and ethos.• Used Google analytics to analyse traffic sources.• Managed the College’s presence and profile on other forms of digital media, including: Twitter, Facebook, LinkedIn, Instagram, as well as any parental or public portals on the College’s Management Information System.• Assisted in coordinating the organisation of events.• Monitored and reported on the respective contribution of the marketing and promotions strategy, in specific relation to admissions, referrals, and pupil numbers.• Responsible for managing the marketing budget, ensuring maximum return on investment.• Maintained an overview of all internally and externally-produced communication, ensuring uniformity of branding and key messages, including liaison with HR/Recruitment colleagues.• Worked with teaching and support staff in collecting and producing marketing and promotional material. • Produced the termly “Broadsheet” magazine, showcasing the College’s activities and achievements. • Provided the Leadership Team with accurate marketing intelligence and advice on how changes made in school may impact on the external environment. • Attended the Governing Body’s ‘Promotions’ sub-committee meetings, providing written updates, briefings, and presentations as required.

Hartford, Cheshire

Planning and implementing marketing activity for the final 2 years of a 5-year Lottery Funded project to reduce social isolation in Cheshire for people aged 50+.• Marketing advisor for Brightlife’s partnership projects whilst building, and growing relationships with key partners.• Developed and grew the role into a creative, strategic, and digitally focused position.• Planned and organised a successful end of project conference, including designing materials and managing the event from start to finish.• Integral in the launch of age-friendly creative project Social Butterflies.• Overall responsibility for all digital marketing campaigns, including all social media channels.• Created websites for commissioned companies and advised on marketing activity.

Manchester, United Kingdom

Sole management of social media channels, external events, and event communications.• Sole management of social media planning awarded social media award by Elephant Creative.• Main coordinator of key events including apprenticeship awards, student awards, and HE Graduation.• Maintained and updated Trafford College website using WordPress.• Worked with the design team to produce college marketing materials.• High praise and recognition for the success of all events from SLT and VIP guest speakers.• Continued contract from an initial 3-month temporary role.

Northwich, Cheshire, United Kingdom

Returned to part time work after taking a 5 year career break to look after my two young children.Initially employed as recreational assistant supervising students during their lunch break. Employed three months later on a temporary contract as a marketing coordinator. Working in a team of two, this involved working on all recruitment media; billboards, radio ads, prospectus, and social media.

Chester, United Kingdom

Employed for over 6 years by the Halifax/Bank of Scotland Group, working with the Partnerships Marketing Team on Personal Loan and Credit Card promotions.• Managed a team of four marketing executives, this involved weekly 1:1 meeting, quarterly appraisals, and individual development.• Responsible for the team delivering targeted marketing campaignswithin budget, on brand and to schedule.• Developed campaigns for Bank of Scotland personal loans and partnership credit cards.• Built and delivered robust marketing plans across a wide variety of partnership brands using both online and offline channels.• Managed marketing budgets and delivered campaigns on target.• Delivered marketing presentations and updates at regular partnership meetings• Reported and managed the performance of marketing activity.• Developed plans to improve ROI, resulting in reducing costs significantly by consolidating small partnership brands under the Halifax and Bank of Scotland ‘umbrella’ brand.• Developed excellent working relationships with creative agencies, JointVentures, business managers, legal teams, and key stakeholders.• Worked closely with agencies, partners, and suppliers to ensuremarketing activity was produced on time and to a high standard.• Won creative pitch, against existing agency used by affiliate partner Mercedes, for their credit card.• Exceeded target for growth of customer base for Britannia building society.• Analysed and documented revenue and profitability from marketing campaigns.• Negotiated with suppliers to reduce costs for design and print production.• Coached and trained marketing executives as well as providing mentor support.• Promoted to Marketing Manager after less than two years at the company.

Chester, United Kingdom

To further my career in marketing I left GUS Plc to join the Partnerships Marketing team at HBOS.

Manchester, United Kingdom

Initially employed as a Marketing Specialist on the Billing Team. After six months I was promoted to a marketing role in the customer retention scheme.• Involved in the development and execution of the launch of a new catalogues brand called ‘abound.’• Coordinated the re-launch of existing brands into own branded materials from the existing ‘dual’ branded promotions.• Developed customer profiles for each brand, ensuring all promotions were customer-focused.• Analysed competitor information and produced customer trend reports for weekly meetings.• Wrote copy and proofread all materials for the brands I had responsibility for.• Completed and passed a Diploma in Direct Marketing during the second year of employment.• Sourced and promoted 3rd party promotions for prize draws and competitions.• Managed accruals and nominal budget for customer retention marketing.• Mentored and trained new recruits in the creative and financial aspects of the role.• Produced weekly performance reports and presented them at weekly team meetings.• Completed comprehensive graduate training program which involved shadowing colleagues across varied business areas.

Manchester, United Kingdom

Bachelor'S Degree, Economics And Sociology, 2:1

Diploma In Direct Marketing, Marketing