Building and managing a global brand team comprising brand strategy, design, creative and customer experience to deliver a cohesive and consistent branded experience across multi-channel; including defining the operating model; creation and implementation of new global brand strategy and visual and verbal brand identity across omnichannel touchpoints (packaging, uniform, in shop, campaigns, digital); defining the strategy for new market entry as part of global franchise expansion; implementation of new CS platform; launch of new loyalty programme;

Hush Homewear (6 months)- Definition and delivery of the brand DNA (incl. proposition and positioning) and embedding across the organization- Delivery and implementation of content, PR and events strategies, as well as calendar and content planBill's Restaurants (6 months pre maternity leave)-Delivery of Bill’s brand identity and integrated marketing calendar comprising tactical and brand building activity- Delivering a retail strategy to include licensed retail opportunities- Developing CRM and database marketing strategy to drive acquisition and conversion- Defining LSM strategy to build awareness and trial of the Bill’s brand locallyJust Eat (12 month FTC)- Definition, development and execution of consumer marketing strategy and large scale multi-million pound thru the line campaigns, including X Factor Sponsorship activation, across core brand platforms (ATL, media planning, BTL, eCRM, Social, Display, PPC, Content).- Definition and implementation of two critical business strategies; branded restaurants andstudents,Mission Foods (8 weeks)- Assessing and sizing market opportunity for new product developmentCosta (5 months)Conceptualisation, delivery and commercialization of new sub brand, Costa at Home.

- Creating and delivering commercially viable, new branded experiences (Shrek’s Adventure, Orlando Eye), from define to launch, using consumer and market insight, to roll-out into the global market place.- Working with and managing the relationship with IP partners, DreamWorks Animation.- Transitioning the Eye brand from a local attraction to a global brand, defining the global strategy, brand plans and innovation pipeline for the Eye.

Managing a team of 15 to define and deliver the brand and marketing strategy and a marketing calendar of integrated brand and promotional campaigns, including local store marketing, to drive store sales and order count growth. Budget £12 million.- Creation and definition of new brand essence and brand positioning platform, ‘Greatness’, with nationwide roll-out across multiple communication channels including retail outlets and packaging.• Introduction and embedding of new processes to ensure consumer centric approach to marketing including creative briefing, product innovation and post promotional reviews.• Driving the front end of the NPD pipeline.• Stakeholder management with franchise community.

Global travel including volunteer work, teaching English in Cambodia

•Leading and managing global & cross functional teams to deliver new business initiatives and future growth layers for KFC, namely breakfast, beverages (Krushems), desserts and sides comprising new product propositions, innovation (new protein blocks), operational platforms and labour models•Brand strategy, conceptualising and creating sub brands, product development, packaging development, Integrated communications (including TV, outdoor, digital, press, radio, PR, LSM, and promotion), research, advertising development, financial analysis, stakeholder alignment

- Responsible for the UK KFC Dinner (HE) business, (£55million sales, £35million profit). - Defining and implementing the dinner strategy, marketing calendar and product development pipeline.- Launched Deluxe Boneless Box driving HE sales by 15%, contributing to 20% uplift in SSSG; a fundamental driver of KFC’s systems sales passing $1 billion mark for the first time in 2006.- Sourcing new suppliers, developing food and packaging propositions from conception through to full development and national roll-out, including managing margins and financial analysis.- Implementing and managing a range of qualitative and quantitative research projects to enhance and optimise marketing initiatives. - Managing £22 million media budget to deliver effective ROI.

•Leadership, management and implementation of projects from the embryonic stages to the delivery of the final creative product (incl. strategic direction, brief writing, creative evaluation, research, production and sell-in)•Advising on communications across a range of media culminating in integrated campaigns, both national and international•Annual forecasting and control of a multi-million pound advertising budget

•Leading a cross functional team to develop holistic initiatives to support P&G’s marketing activity (incl. advertising, PR, sales promotion)•Developing non-traditional creative solutions to maximise brand awareness •Researching and proposing strategic opportunities for brands