Lead corporate and marketing communications activities in China and other Asian markets to reinforce brand awareness to support local business objectives and serve as primary point of contact for communications subjects in region to positively influence industry professionals, customers, media and employees. Ø  Drive external communication measures enhancing company positive image, industry partnership and being employer of choice§  Build effective marketing and customer events such as auto shanghai show and OEM tech days in China to support business growth§  Develop media activities to update business and introduce leading technologies to regional trade and business publication.§  Create and coordinate marketing communication toolkits such as brand video, product collateral, posters and presentation§  Create and manage social media content   Ø  Establish and maintain effective employee communication Work with regional leaders for leader communication to employees utilizing vehicles such as town hall meeting, video, company intranet, social media §  communicate local achievements at company intranet to increase the visibility in the global organization §  Creating toolkits and talking points for important regional business initiatives or organization changes Ø  Crisis CommunicationRegional lead for crisis communications needs

Creating a strong corporate and market branding through an effective communications and promotions program, media relations and customers relations activities. Build annual communication programme with given budget to promote Continental tire brand in China.Brand & Communication strategy developmentTake the lead in Corporate branding and communication strategy, developing roadmap to support business objective in ChinaDevelop Corporate image storyline to build positive image in the marketIdentify Effective Media mix and touchpoint to increase awarenessPR & Media RelationsPlay an active role in bridging global and regional communication ideas, in order to achieve One Voice communications throughout the world.Develop PR pipeline to update Corporate business and increase Continental media coverage in ChinaWork on specific projects such as press conference, CEO interview and media briefingPR spokesperson for the companyMarketing activities planning and communicationDevelop Corporate brand promotion initiatives and activities Design and manage customer event to communicate Corporate value and improve customer loyaltyIdentify sponsorship opportunity such as BMW, VW and Saab driving program partnership to enhance Continental image in China.Oversees the development of marketing and sales materials, including, but not limited to literature, store signage and display item, poster, sales kits, give away or other promotional materials. Provide strategic foundation and creative direction to agencies to ensure innovation and efficiency in the accomplishment of all marketing program objectives in tire shopsInternal CommunicationE marketing Creation and Management