Jane Bernadette Legaspi Email & Phone Number

Edmonton, Alberta, Canada

As a Communications Coordinator at Civida, I contribute to the development of both external and internal strategic communications plans and initiatives of the Organization. I provide a range of communications support for various public relations, marketing and communications initiatives to advance the profile and image of the Organization with a diverse audience that includes clients, staff, government, media, stakeholders and the community at large. My responsibilities include, but are not limited to implementing communication plans, writing and editing content for web and social media, production coordination, minimal graphic design and event management. My favourite task is developing and creating new and innovative ways to engage our stakeholders.• Develop and maintain relationships with internal and external stakeholders including staff, partners, industry, community-based organizations and government representatives.• Collaborate and build relationships with outside suppliers and service providers including printers, photographers and graphic designers. • Coordinate and plan all marketing aspects of special events and stakeholder consultation.• Liaise and collaborate with employee groups and cross-functional teams as needed and help provide or create solutions to communication problems.• Increase online presence by maintaining the Search Engine Optimization strategy• Develop content and assist with the development of strategies for digital communications including, but not limited to, websites and social media

Edmonton, Alberta, Canada

• Establishes, with the mentee, the mentee's explicit career goals and objectives, that leads to action-oriented solutions and increase of mentee's confidence• Reviews resumes and cover letters and provide tips to create an effective application, which results to a higher chance of getting interviews• Coaches/advises skilled newcomers on the development of and identification of transferable skills, and correlation between their experience and industry job postings.

Edmonton, Alberta, Canada

Edmonton, Alberta, Canada

o Assist with the development, and implement the annual and campaign marketing and communications planso Write and edit content for the blog, newsletters, social media, websites, and other marketing materialso Interview internal subject matter experts as neededManage digital marketingo Manage search engine optimization and search engine marketingo Set up and monitor advertising campaigns and evaluate the performanceo Maintain the TFC and DISSC websites and collaborate with external web developers as neededo Update the blogo Create landing pageso Keep up with digital marketing trends and best practicesSocial media managemento Participate in the social media committeeo Create monthly content calendarso Write all posts, schedule in advance, respond to comments and messageso Create required visualsCreate and distribute newsletters and monthly emailso Lead writer for the monthly TFC newslettero Write, design and send upcoming workshops email monthly to TFC employees via MailChimpo Add content to the FSC newsletter template bi-monthly, created in InDesigno Maintain subscription lists and solicit new contactsResource fairs, special events and conferenceso Keep track of requests, find new opportunities, and make recommendations on participation to the managero Create event planso Attend events and represent TFC as needed, including Edmonton Pride Festival and United Way eventso Take photos and post them on social media as relevanto Find other TFC representatives to attend/speak as requiredo Research additional opportunities and make recommendations to the managero Graphic design and production support: create brochures, posters, ads and other materials (mainly using existing templates) and send files to printers, request quotes and review proofs for accuracyo Update and create PowerPoint presentations & ensure they stay on brand (workshops etc.)

Edmonton, Canada Area

• Produced and implemented effective internal and external marketing and communication strategies that resulted to a 300% increase of MacEwan Careers and Experience's audience engagement• Photographed MacEwan events like Career Fair, Volunteer Fair, and Graduate School Fair• Designed promotional materials, visual presentations, and other marketing materials for important fairs like the Government of Canada's Indigenous Career Mixer, MacEwan University's Get to Work Career Fair and MacEwan University's Get Involved Volunteer Fair• Integrated a strategic social media content plan that strengthened our department's online brand by 80%• Endorsed the MacEwan's annual fairs to students in a face-to-face manner by participating and advocating the benefits of the fair to students in the campus kiosks• Collaborated with different MacEwan departments (i.e. Wellness and Psychological Services and Students' Association of MacEwan University) to leverage student's motivation on career development and experiential learning

Edmonton, Canada Area

• Researched communication theories for MacEwan School of Business' academic projects that MacEwan School of Business considers in their academic e-book• Created strategic interview tips and tools that I pitched to the Dean, which we can apply to our academic e-book project when interviewing business owners• Interviewed business owners for MacEwan's School of Business' e-book research project, which are being applied in the e-book projects' activities and lectures

Edmonton, Alberta, Canada

• Managed to close a deal with a local retail store (Health Matters Store) where Progressive Foods Inc. acted as a monthly supplier of the product I am selling to them • Plans direct marketing and promotional activities with agreed budgets and sales volumes in mind• Develops strategic marketing and communications plans that focus on increasing Snappy Grains' online presence, brand awareness, and brand salience• Research international companies and domestic companies that would be interested in becoming one of Progressive Foods Inc. stakeholders and vendors• Manages Snappy Grains' Facebook, Twitter, and Instagram accounts• Creates effective digital content (i.e. photo and videos) to boost engagement and awareness on Snappy Grains• Designs brand development and marketing materials (i.e. brochures, social media graphics, website photos, PowerPoint presentations) that promotes Snappy Grains Barley to the national market (i.e. Sobeys, Safeway, Save-On-Foods, Freson Bros., Hill's Pet, Co-op, Health Matters Store etc.) and international market (i.e. Japan Costco) • Administers a transition plan that aims to shift the company's traditional marketing (i.e. store demos, trade shows, and store-to-store distribution) to digital marketing (i.e. online selling)• Presents monthly plans and updates to Progressive Foods Inc.'s stakeholders, including Hendriks Construction

Edmonton, Canada Area

• Collaborated with Derek Brandon (founder of DC Brandon Films) in shooting wedding videos, music videos, corporate and promotional videos• Executed a very well-processed videography sequence that DC Brandon Films use in their projects• Created a compelling set design for events and shootings that encourages all casts to feel welcomed and accepted

Edmonton, Canada Area

• Promoted Reel Girls Media's documentary films and other previous projects on social media (primarily Facebook and Twitter)• Filmed Reel Girls Media's Dear Diary short film that won Best Web Series in the Edmonton Film Festival 2017• Collaborated with 6 people to shoot videos and photographs for Reel Girls Media's clients in a span of 3 weeks• Managed and created content to pitch to potential partners and clients (including Yellow Pages and Edmonton International Film Festival)

Ncr - National Capital Region, Philippines

• Interviewed clients with confidence that helped in producing a respectable news segment• Double-checked the scripts, the props, and the set to ensure everything is ready before the air time

Bachelor'S Of Communications, Professional Communications

• Received a Jason Lang Scholarship as my GPA was 3.8 • Fact-checked various kinds of speeches, books, and articles to create more.

Radio And Television Program, Radio And Television

• Produced engaging and original story ideas used for the show on a weekly basis • Endorsed, shot, wrote and edited my own story for NAIT.

Bachelor Of Arts (B.A.), Mass Communication/Media Studies

• Reinforced a theatre play that was performed in the whole class • Coordinated with ten people in creating a meaningful and synchronized.