Help individuals and companies leverage communications to drive influence with key stakeholders, increase brand awareness and build loyal followings.• Evaluate, write and update website content to increase traffic and boost sales.• Standardize company communications and business policies to streamline day-to-day operations, manage client expectations and build customer satisfaction.• Create strategy for using Instagram as a social media channel to more effectively engage target audiences.

Deliver professional photography services to individuals and business clients, encompassing milestone events, diverse religions and cultures, and the for-profit and nonprofit arenas.• Photograph, select and edit client images to strengthen brand and increase sales.• Manage client expectations from initial client contact through delivery of products and services.• Create product offerings and pricing structure to maximize profit.• Create client experiences that result in repeat and referral business.

Member of global management consulting organization’s internal communications team responsible for editorial services and the production of the annual report.• Managed annual report client success story content development in deadline-driven environment:o Identified, analyzed and positioned client successes to support the strategy.o Created presentations and briefings to secure executive buy-in.o Developed network of internal marketing contacts to support the content process.o Conducted and managed interviews between freelance writers, internal content experts and clients.o Edited content for style and strategic messages and directed writer revisions.o Arranged and managed photo shoots to achieve a strong visual story.o Managed content review and secured client approvals to meet on-press deadline.o Provided on-press editorial services to ensure integrity of printed product.• Created guidelines for global initiative designed to create a culture of clear, effective and meaningful communications void of acronyms, technical jargon and nonsensical language.• Edited diverse communications, including marketing materials, executive communications, presentations and speeches, for corporate style, strategic messages, brand guidelines, voice and effectiveness.• Wrote articles and Q&A responses for employee magazine which included conducting interviews with partners and employees worldwide.

Participated in strategic marketing initiatives for established and startup technology companies to support the sales process, corporate objectives and new business ventures.• Built relationships with management, sales, product managers and customers to ensure development of accurate and impactful content.• Created customer success stories and product collateral, including content development, positioning, interviewing and writing.• Conducted research to explore new business opportunities related to the Internet

Member of startup company’s marketing team charged with supporting the sales process and promoting its web collaboration software.• Wrote and distributed press releases and marketing collateral.• Coordinated company’s appearance at industry trade show to reach executive decision makers of target customers.

Promoted organization’s NCAA-sanctioned tennis tournament.• Wrote proposals and communications to procure corporate sponsorships, donations and advertising.• Developed content, conducted interviews and wrote articles and player biographies to strengthen tournament program’s effectiveness as a marketing tool.

Worked with Director of Public Affairs to increase awareness of Red Cross annual campaign, volunteer recruitment, educational programs and disaster relief services.• Wrote and distributed press releases and story pitches that resulted in positive media coverage and increased public awareness.• Developed story ideas and wrote articles for chapter newsletter.• Planned chapter activities and special events.