Jane Ackerman Email & Phone Number

Chestertown, Ny, Us

Consulting with businesses to help them build brand, gain market share and engage with customers. Provide strategic counsel to clients across a variety of industries, including financial services, technology, health services and professional services.

Toronto, Ontario, Ca

Lead Business Marketing organization for RBC's Investment Banking, Global Markets (Equities, FICC and Central Funding), and Municipal Markets businesses in the U.S.Act as a trusted partner and forge dynamic, strong relationships with senior U.S. business leaders to build strategic marketing plans aligned with business goals and priorities. Oversee and coordinate execution of all aspects of go-to-market plans, including paid media, digital marketing and web development, ABM, sales enablement, brand development, sponsorships, and corporate communications. Responsible for setting KPIs for efforts and delivering quantifiable results for efforts.Achievements include:- Led marketing efforts for the launch of RBC's industry-leading AI-enabled trading platform, Aiden.- Directed the product marketing strategy and go-to-market plan for RBC Elements, the firm's next-generation research and analytics offering that combines fundamental research with alternative data and machine learning to supercharge our insights and help clients make better decisions. - Built robust content marketing capability leveraging the firm's research and thought leadership. Directed all multi-channel marketing efforts to drive client engagement.

New York, New York, Us

Broadridge, a global fintech leader with over $10 billion in market cap, helps clients transform their businesses with communications, technology, data and analytics solutions.In my role as the Global Head of Brand and Integrated Marketing, I developed and enhanced the firm's brand strategy and created platforms to drive broader awareness of the organization's solutions.Accomplishments include:• Reimagined the BR brand strategy to better articulate the value proposition and define the brand experience. Oversaw the launch of “Ready for Next,” BR’s new ownable, repeatable and resonant brand promise. • Provided the roadmap for a multi-channel brand activation strategy based on customer data and insights. Identified new opportunities to tell the BR story, bring the brand to life and drive engagement with prospects and customers.• Co-led a global, multi-lingual website redesign to deliver a user-centric digital experience aligned with the new brand strategy. Led a virtual team of more than 60 associates to bring the project to a successful launch and managed its on-going optimization.

New York, Ny, Us

J.P. Morgan Investment Management is a global provider of market-leading investment insights and solutions, managing over $1.6 trillion in AUM. My charge was to align brand strategy globally for IM lines of business – retail mutual funds, institutional and retirement services – to improve customer perceptions of the firm and drive client engagement.Accomplishments include:• Partnered across business units and regions to ensure aligned delivery of the firm’s value proposition and expression of the brand.• Directed innovative, multi-channel marketing efforts to grow awareness and drive engagement. Delivered results year-over-year that exceeded benchmarks. • Collaborated with sales leadership to align campaigns with regional sales goals and strategies.• Demonstrated the power of social media in B-to-B marketing. Designed social programs to augment sales outreach efforts. Grew communities steadily each year and exceeded KPIs.• Led the internal creative services team, delivering over 2,000 projects annually. Instituted process improvements provide services efficiently while guaranteeing high-quality output.

New York, Ny, Us

Joined the web management team to play a lead role as it transformed into a strategic digital and content marketing function.Accomplishments include:• Led the firm’s first-ever digital advertising campaigns. Oversaw multiple campaign extensions, including content marketing, events, client outreach and internal engagement efforts.• Conceived audio and video content production team. Syndicated thought leadership content via iTunes and YouTube resulting in 100k downloads in the first 12 months.• Collaborated with the newly formed Digital Experience team to develop iPad applications, site redesign efforts and other digital innovations to deliver on-brand, differentiating and user-focused experiences.

New York, Ny, Us

Joined as the firm sought to become known more widely among financial advisors as a retail mutual fund provider. Accomplishments include:• Partnered with CMO on JPMorgan & Chase Co. global rebranding initiative. Oversaw the development and successful implementation of the new identity system for J.P. Morgan Asset Management globally.• Supervised development of product marketing efforts. Initiated content measurement project to determine communications effectiveness. Identified and eliminated under-performing materials, resulting in cost savings.

Nashville, Tn, Us

The retail unit of AllianceBernstein L.P., a global investment management and research firm with over $500 billion in AUM.Retained to enhance brand awareness and perception. I introduced innovative advocacy marketing programs connecting AB’s solutions to a “greater good” to generate positive associations with the brand.Accomplishments include:• Created College Savings Crunch, a program designed to raise awareness of the long-term impacts of college debt on society, while also drawing attention to AB’s 529 college savings program. • Delivered owned and earned media efforts resulting in positive brand exposure valued at over $6 million, exceeded financial advisor lead gen goals and won the prestigious Silver Anvil Award from the Public Relations Society of America.

Kansas City, Missouri, Us

Recruited to Intermediary Marketing team as ACI shifted its growth strategy to distribute its products through financial advisors.Accomplishments include:• Directed marketing launch for the firm’s first multi-class fund offerings targeting financial advisors. Spearheaded breakthrough campaigns that achieved 100% of sales targets, advisor penetration and awareness goals.• Instituted quarterly product promotion strategy process, creating better alignment of sales and marketing resources.

Kansas City, Missouri, Us

Using deep data mining techniques, I managed digital marketing efforts to defend ACI’s declining base of retail customers.Accomplishments include:• Led multi-channel campaigns targeting at-risk clients. Prevented $350 million in fund redemptions.• Grew customers subscribed to digital communications by 165%, resulting in significant cost savings.

Kansas City, Missouri, Us

Oversaw loyalty marketing program targeting ACI’s most valuable customers. Maintained retention rates above targets.

Atlanta, Ga, Us

OppenheimerFunds is a leading mutual fund provider to the intermediary market.In this role I developed and implemented marketing campaigns to support efforts of mutual fund wholesalers.

Atlanta, Ga, Us

Created programs to stem investor redemptions.

Atlanta, Ga, Us

Oversaw product of mutual fund annual and semi-annual reports. Identified process improvements, decreasing expenses by 10%.

Bachelor Of Arts - Ba, English

Digital Marketing

Executive Education, Finance And Marketing