Jane Pearson's Location
New York City Metropolitan Area, United States, United States
Jane Pearson's Contact Details
Jane Pearson work email
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About Jane Pearson
Seasoned global marketing leader with 20+years experience successfully steering international teams through startup and transformation challenges. With proven track record in leading hybrid global marketing and education teams, I am recognized for my expertise in team building, coaching, and cultivating inclusive, high performance environments. I have excelled in building impactful connections spanning 5 continents and 63 countries, leaving an enduring imprint on the success and growth of the brands I represent.
Jane Pearson Work Experience Details
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Vice President, Global Creative ServicesCannondale Aug 2022 - PresentWilton, Ct, Us -
Senior Director Global Content ProductionCycling Sports Group Apr 2021 - Sep 2022Wilton, Ct, Us -
Global Director, Marketing & Sales EnablementCannondale Aug 2016 - Aug 2021Wilton, Ct, UsCannondale is a company that produces high-end bicycles.Their customers range from kids to professional cyclists. My challenge was to find a cost effective, scalable way to teach, coach, empower, and update sales teams and distributors on mission critical sales and marketing information about the launch of new brand products.I created and oversaw the Cannondale, GT & Fabric’s annual global education plan and budget for three distinct brands, and 63 distributors in 73 countries.I collaborated with my product engineers, project managers and global marketing teams to develop high-level business objectives, budget, timeline, and deliverables for several individual brand campaigns.I was in charge of all messaging and content creation, including video and photo concepting andexecution for all three brands. My team produced all of the content and interactive educational programs,which bolstered category growth and supported product launches across all channels as well as several different brands.With knowledge comes power. The national sales force studied and learned and became confident andbold about communicating the benefits and value proposition of the products and services they wererepresenting, which in turn resulted in rising sales.RESULTS &; OUTCOMES:1. Increased engagement and viewership KPIs globally.2. Captured and produced up-close athlete’s personal story narratives, which made consumers feel more personally connected to the brands.I collaborated with the CEO on a project that involved determining gaps in product knowledge with ourtarget customer demographic to understand the competitive value of our products in the currentmarketplace. To accomplish this goal, I identified and executed key strategic retail and industry
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Director Of Education & Business DevelopmentCycling Sports Group - Guru Sports Jul 2015 - Jul 2016Guru Sports is a company that supports bike retailers with a high-tech-fit solution.I was promoted from Global Director, Education to Global Director of Marketing and Sales Enablementbased on my assuming responsibilities outside of the scope of my previous position, such as deliveringconsistent results and for employing my leadership abilities. At this director-level, I managed software enhancement to improve the customer experience. I was responsible for planning and managing training, strategy, analytics, lead generation, and budgets fordealer education and engagement programs for a high-tech bike-fitting system. I recruited, trained, and managed talent acquisition for a team of global educators to address the needs of all internationalregions, leading workshops and presenting initiatives at key meetings and conferences.My job was to educate bike shop sales teams and owners about the physical biology, high-tech attributes, and anatomy culled from the advisory board and data derived from cyclists to determine the best methods to impart the competitive advantages of these cutting-edge 21 st -century bicycles.I reached out to and interviewed some of the most prominent scientists to assemble an advisory board to design a training curriculum and ensure that accurate, science-based content was generated.I set up educational workshops to teach people how to use the systems and fully grasp the science of fit technology. We measured adoption of the new bicycle systems to improve the user experience by adding this data into our system for analysis.OUTCOMES & RESULTS:We sold more bikes to address a more-diverse bike experience for a more-diverse demographic.My team gathered and analyzed fit data to determine a superior user experience—one that wouldenable machine-learning-matching technology to pair the correct bike with each customer’s needs, ability level, and interests.
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Training & Education Manager - GuruCycling Sports Group May 2013 - Jan 2015Wilton, Ct, UsSales, account and relationship management. Plan, design and deliver training in person, online nationally and globally.
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Director Of Client RelationsMadison Performance Group Feb 2007 - Mar 2013New York, Ny, UsMadison Performance Group is a global leader in social, employee, intuitive and multifaceted recognition, incentive, and service-anniversary programs powered by Maestro, their uniquely configurable cloud-based technology.At Madison, I was promoted to Director of Client Services from Program Manager because of myleadership ability to motivate teams to increase productivity and hit their sales goals.I managed a team of 12 North America customer service reps. I was responsible for overseeing clientsand business affiliates to design, develop, and execute incentive programs for Pfizer, Roche, Citigroup,Kawasaki, and BMW. With my extensive management and leadership experience, I led training andsupport for 12 Fortune 500 accounts through multi-platform services in New York and Canada.My challenge was to identify programs that needed educational support in customer-engagementdevelopment and execution.I identified programs that were not fully understood by customers—in order to fine-tune, optimize, andimprove those programs with clearer, cleaner messaging to deliver more impact.I designed, developed, and delivered in-person and online training and coaching to customer service reps while creating support modules for client resellers and business affiliates for incentive and promotional programs.OUTCOMES & RESULTS:Madison Performance Group provided superior customer service, and I received a 98% job approvalrating from all internal and external stakeholders based on the programs I originated and facilitated. -
Program ManagerMadison Performance Group Nov 2004 - Feb 2007New York, Ny, UsAs the Program Manager at Madison Performance Group I integrated a client-business-strategy-and-incentives-program—requirements for the marketing, content-creation, and IT departments. I served asthe liaison between the client and the IT department regarding program requests and deliverables, which streamlined communication and managed expectations.One of my projects involved developing a feedback-focus group loop. This function provided us with first- hand customer data, which we used to inform product and service improvements.I briefed my client on projects and rallied the customer service team regarding new program details. Ioptimized the workflow and installed process improvements in order to programs.We provided post-launch analysis, updates and sales incentives to our internal sales teams and clientsregarding product knowledge and loyalty-reward programs, which resulted in more confident motivated sales force.OUTCOMES & RESULTS:Collected customer-service, client, and consumer-support feedback to improve products and services inan expeditious manner.
Jane Pearson Skills
Sales
Marketing
Management
Marketing Strategy
Brand Development
Crm
Event Management
Business Development
Strategic Planning
Trade Shows
Event Planning
Leadership
Sales Management
Account Management
Social Media Marketing
New Business Development
Program Management
Business Strategy
Brand Management
Public Speaking
Social Media
Coaching
Advertising
Training
Online Marketing
Analysis
Customer Satisfaction
Project Management
B2b
Strategy
E Commerce
Marketing Communications
Team Building
Process Improvement
Salesforce.com
Online Advertising
Cycling
Business Planning
Jane Pearson Education Details
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Sheffield Hallam UniversityBusiness Management
Frequently Asked Questions about Jane Pearson
What company does Jane Pearson work for?
Jane Pearson works for Cannondale
What is Jane Pearson's role at the current company?
Jane Pearson's current role is VP, Global Creative Services.
What is Jane Pearson's email address?
Jane Pearson's email address is ja****@****oup.com
What is Jane Pearson's direct phone number?
Jane Pearson's direct phone number is +120384*****
What schools did Jane Pearson attend?
Jane Pearson attended Sheffield Hallam University.
What skills is Jane Pearson known for?
Jane Pearson has skills like Sales, Marketing, Management, Marketing Strategy, Brand Development, Crm, Event Management, Business Development, Strategic Planning, Trade Shows, Event Planning, Leadership.
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