Jane Amico Email & Phone Number

Syracuse, Ny, Us

Greater Syracuse Area

Redfield Consulting provides confidential business advising, executive & leadership coaching, leadership assessments and career coaching.

Syracuse, New York Area

Syracuse, New York Area

My role as a Project Executive at VIP is to lead client relationships and the communication with the internal integrated design-build team of architects, engineers, builders and developers. VIP Structures integrated design-build approach brings our clients a unique set of skills, experience and building knowledge which allows our cohesive team to innovate, value engineer and collaborate, delivering the best value and product for our clients.

Syracuse, New York Area

Lead the marketing efforts of UASCentral, the hub for information and news about the growing unmanned aerial systems industry in New York State. UAS Central includes the coordinated public private partnerships and initiatives fueled by CNY Rising, including: Nuair Alliance, Project U-Safe and Genius NY. www.uascentral.com. Laison with private/public partners to oversee all marketing activities and key initiatives that drive jobs, talent and testing opportunities to the region (internal and external partners).Lead Marketing strategy development and execution, including: - Team oversight- Budget development and oversight- Coordination of trade Show and speaking engagements- Main point of contact for UAS Central incoming referrals/questions

Syracuse, New York Area

Responsible for leading the development and relationships with our members and partners, driving both organizational revenue and strategic consultation to our members, to make them, and our region, more competitive.

Wilbrham, Ma (Worked Remotely From Syracuse, Ny)

Key Accomplishments• Built a results-oriented field marketing organization from the ground up which was responsible for delivering same stores sales and traffic, in partnership with franchisees and company restaurant operations. To include creating job descriptions, staffing, mentoring and performance management.• Created cross-departmental marketing and sales teams responsible for identifying sales driving opportunities using trade area analysis, competitive insights, restaurant operations, sales and product mix data.• Analyzed with an outside agency the ROI in media investment by market and implemented a revised 2011 media strategy that incorporated key findings.Responsibilities• Lead a consultative relationship with Friendly’s franchisees to achieve growth and sustainability of same store sales based on market conditions.• Developed and managed $18MM advertising budget throughout 38 national markets, making appropriate allocations and in-year adjustments to ensure effective and efficient spend.• Contributed to the annual, monthly and weekly sales forecast and projections reported weekly to CEO and company owners. Adjust based on same store sales performance, market conditions and promotional program goals and performance.• Oversaw the development of market specific annual marketing plan integrating national brand strategies with local needs. • Expert use of sales and product mix data, consumer research, market trends and competitive intelligence.• Managed and coached four Field Marketing Managers remotely.

Canton, Ma (Worked Remotely From Syracuse, Ny)

Key Accomplishments• Implemented a marketing investment program for Buffalo, Syracuse and Rochester with franchisees and Dunkin’ Brands to provide incremental dollars to increase brand awareness and sales in developing markets, which resulted in a 2 year rolling increase of 8% in same store sales, 22% in total market sales and a significant brand awareness increase measured by Study Logic.• Hired and managed a public relations agency to improve brand awareness and increase community involvement, improving overall brand perception as measured by consumer research.• Forecasted and delivered store sales and traffic goals for all 8 markets, leading the company in 2006 in the achievement of the highest increase in same store sales and store traffic.• Recipient of 2006 “At Your Service Leadership Award” for role modeling the brands core values and team collaboration.Responsibilities• Developed and managed an $8.5 million advertising and marketing budget in partnership with advertising agency.• Created market specific marketing programs by using integrated brand strategies, sales data, consumer research and competitive insights. Tactics included traditional media, sports sponsorships, public relations and local store marketing initiatives.• Lead, managed and gained alignment among Franchisees (including local franchisee leadership committee), operations, development and training to maximize execution of brand marketing initiatives at market and restaurant level.• Hired and managed two regional public relations agencies.

Framingham, Ma

Key Accomplishments• Planned and executed the most successful promotion to date for the Americas Wholesale Organization, increasing sales of the Lifestyle Home Theater Systems by 15% and November/December 2000 sales by 25%. • Influenced wholesale distributors to give away the Wave Radio, a product not offered for sale through wholesale distribution, as a gift with purchase, via mail in rebate.• Led cross divisional team on development, implementation, and program management. Responsibilities• Development, implementation and assessment of domestic and international retail marketing campaigns, driving the consumer brand experience in various retail outlets.• Managed a $5M marketing budget, which included the development of all collateral, in-store point of sale and advertising materials.• Led corporate advertising and research initiatives, promotional programs and supervised product launch teams; • Managed a staff of seven marketing professionals. • Executed national promotions, new product launches and influenced advertising programs for retailers, including Best Buy, Circuit City, Tweeter and Sam’s Club.• Developed account specific marketing and promotional plans.• Led marketing program presentations within Bose’s wholesale distribution of 2,000+ retail stores.

Ba, Government

Education record