I oversee all membership communication and public-facing marketing and promotion of Uptown Waterloo including: coordinating all Uptown Waterloo advertising, designing print and digital ads, posters and other promotional materials, conceptualizing new branding/marketing opportunities, spearheading new marketing strategies and creating an annual marketing plan, managing the marketing budget, managing Uptown’s social media channels while representing the Uptown Waterloo brand online with… Show more I oversee all membership communication and public-facing marketing and promotion of Uptown Waterloo including: coordinating all Uptown Waterloo advertising, designing print and digital ads, posters and other promotional materials, conceptualizing new branding/marketing opportunities, spearheading new marketing strategies and creating an annual marketing plan, managing the marketing budget, managing Uptown’s social media channels while representing the Uptown Waterloo brand online with professionalism, regularly updating our website to ensure information is current and relevant, collect and present metrics for social media, media and website, creating regular email communications to membership and the public, coordinating professional photography and videography, and representing the Uptown BIA at various events in person and online. Show less

Getting traditional media coverage by external outlets is fantastic, and having social media channels is great. But really owning your own media takes everything to a whole new level.In providing Internal Media coverage for numerous events (LPGA, Kitchener Blues Festival, Kingston & Kitchener Ribfests, LOULOU Shops, Blissdom and others) we’ve been able to consistently witness that social media coverage can be an incredible way to:• Increase buzz, word of mouth, and… Show more Getting traditional media coverage by external outlets is fantastic, and having social media channels is great. But really owning your own media takes everything to a whole new level.In providing Internal Media coverage for numerous events (LPGA, Kitchener Blues Festival, Kingston & Kitchener Ribfests, LOULOU Shops, Blissdom and others) we’ve been able to consistently witness that social media coverage can be an incredible way to:• Increase buzz, word of mouth, and attendance• Communicate with and promote the work of staff, volunteers, attendees, sponsors, and vendors. • Protect the investment of stakeholders by owning overall messaging• Produce tangible results of social marketing (and activate event sponsorship)• Match, and even exceed the high level of external media your event receives• Promote a positive event experience• Be the innovators.To do something well, you need to dig in and get invested. Social media at events is no exception. I work with clients to develop strategies, content, and event coverage that ties in all their online efforts, and ultimately demonstrates a real world impact.Questions? Ask me @janieeden. Tweet us @IMatEvents Show less

I've spoken to elementary, highschool, college and adult audiences on a variety of topics, including at:Ignite WaterlooKW SpeakeasyMoMondays GuelphWomen's Municipal Campaign SchoolWilfred Laurier University SMAG Social Media ConferenceTownship of Woolwich Business DevelopmentUniversity of Waterloo Velocity Startup: How to Find Your Customers OnlineConestoga College (in both the Entrepreneurship and Event Management programs)with multiple speaking engagements… Show more I've spoken to elementary, highschool, college and adult audiences on a variety of topics, including at:Ignite WaterlooKW SpeakeasyMoMondays GuelphWomen's Municipal Campaign SchoolWilfred Laurier University SMAG Social Media ConferenceTownship of Woolwich Business DevelopmentUniversity of Waterloo Velocity Startup: How to Find Your Customers OnlineConestoga College (in both the Entrepreneurship and Event Management programs)with multiple speaking engagements for Intelligent Office Lunch N Learn Series and the Greater Kitchener Waterloo Chamber of Commerce Manulife Chamber Academy Series.Upcoming engagements include City of Waterloo and Mulrooney & Associates Lunch N Learn series Show less

Now a client of IM@Events, at Impact Events Group Inc. we continue to be responsible for the design, build, maintenance, and strategic use of a comprehensive social media model including Facebook, Twitter, YouTube, Pinterest, and blogs.We also provide diverse content, copywriting and editing, as well as creative PR initiatives.

Blogging:Through my personal blog (janebarkley.com) I share honest opinions. Usually Eco-friendly, socially responsible, healthy, and food issues (for everyday people). I've also contributed to Speak Up For Change, YummyMummyClub.ca, Fides Social, Charity Republic, Impact Events Group Inc., GoGirlfriend and have been featured on Ways We Work. YouTube:I started with a simple concept: honest discussions without judgement. Hundreds of thousands of views later, I've received… Show more Blogging:Through my personal blog (janebarkley.com) I share honest opinions. Usually Eco-friendly, socially responsible, healthy, and food issues (for everyday people). I've also contributed to Speak Up For Change, YummyMummyClub.ca, Fides Social, Charity Republic, Impact Events Group Inc., GoGirlfriend and have been featured on Ways We Work. YouTube:I started with a simple concept: honest discussions without judgement. Hundreds of thousands of views later, I've received messages from all over the world from people who were just happy to know they could be honest without fear.And I'm occasionally funny. Show less