Responsible for Brand, Marketing, Media and Communications for the Y across Queensland. We provide a large range of services and programs, including: fitness, child care, gymnastics, camping, vocational schools, charitable programs, OSHC and much more! I also organise and coordinate our fundraising programs including major events like YMCA Rat Race and our annual YMCA Charity Golf Day.* State representative of YMCA National Re-Brand Team responsible for new brand development and… Show more Responsible for Brand, Marketing, Media and Communications for the Y across Queensland. We provide a large range of services and programs, including: fitness, child care, gymnastics, camping, vocational schools, charitable programs, OSHC and much more! I also organise and coordinate our fundraising programs including major events like YMCA Rat Race and our annual YMCA Charity Golf Day.* State representative of YMCA National Re-Brand Team responsible for new brand development and implementation• Contributed to the Y maintaining an unprecedented growth revenue of more than 20% P.A. and more than tripling in size since 2013• Adept at managing competing priorities within a large highly complex organization of 1,300 staff and 300 volunteers• Manage multiple social media platforms and websites utilising metrics to increase engagement, SEO and campaign performance.• Deliver between 48 - 54%+ median opening rate for Internal and External EDM communications far exceeding industry benchmarks• Lead the transition to centralise primary marketing activities to Head Office and currently deliver consultation on local area marketing initiatives• Created and delivered the highly innovative and impactful fundraising and awareness raising event: YMCA Rat Race. The inner city obstacle course event attracted significant media sponsorship support, registrations and raised awareness and funds for the YMCA School’s Breakfast Program• Manage the team to deliver multiple sector marketing campaigns, monitoring accuracy, execution and follow-up.• Develop and execute comprehensive strategic plans and coordinate projects to fulfill key business outcomes.• Drive brand development, maintenance and optimisation while working closely with sector managers to effectively align services with consumer demands.• Deliver Head of Department monthly board reports Show less

Assisted in building a coaching and consulting service working with individuals, small businesses, corporate and government departments As a founder of the business I assisted in establishing the company as a major player in coaching with branch offices in Melbourne and Hong Kong Responsible for creation of website, promotional material and public relations Organised all Company events including product launches, workshops, client Christmas parties and corporate dinners Coached… Show more Assisted in building a coaching and consulting service working with individuals, small businesses, corporate and government departments As a founder of the business I assisted in establishing the company as a major player in coaching with branch offices in Melbourne and Hong Kong Responsible for creation of website, promotional material and public relations Organised all Company events including product launches, workshops, client Christmas parties and corporate dinners Coached clients from many different backgrounds on improving life skills, communication, confidence and self-belief. Show less

Created and developed the annual Brisbane Jazz and Blues Festival (originally known as the Kangaroo Point Jazz and Blues Festival) Responsible for all aspects of the event including operations, budgeting , sponsorship support, promotion, media liaison, recruitment of 200 volunteers, design and concept of the event. Recruited and co-ordinated local business support for a Festival Committee Managed all artist liaison and theming of the event The festival grew to a 3-day… Show more Created and developed the annual Brisbane Jazz and Blues Festival (originally known as the Kangaroo Point Jazz and Blues Festival) Responsible for all aspects of the event including operations, budgeting , sponsorship support, promotion, media liaison, recruitment of 200 volunteers, design and concept of the event. Recruited and co-ordinated local business support for a Festival Committee Managed all artist liaison and theming of the event The festival grew to a 3-day event attracting tens of thousands of supporters Responsible for all other special events for the Spinal Injuries Association including the production of a 13-week television program called “Provoke”. Organised Annual Board and Members Christmas Party and the AGM Show less

Organized Brisbane’s largest ever corporate sporting event – The YMCA Corporate Cup Responsible for event design, implementation, administration and operation Recruited over 5000 athletes from more than 120 participating Brisbane companies Enlisted all major corporate sponsorship, individual event sponsorship and media sponsorship support Conducted all media liaison and promotional activities Managed the recruitment and training of 150 volunteer staff to direct 27 unique… Show more Organized Brisbane’s largest ever corporate sporting event – The YMCA Corporate Cup Responsible for event design, implementation, administration and operation Recruited over 5000 athletes from more than 120 participating Brisbane companies Enlisted all major corporate sponsorship, individual event sponsorship and media sponsorship support Conducted all media liaison and promotional activities Managed the recruitment and training of 150 volunteer staff to direct 27 unique events Organization of special events for sponsors including golf tournaments, media launches, dinner functions and cocktail parties Responsible for all marketing and promotional activities of the YMCA of Brisbane Show less