Water saving behaviour change specialists

Creating a behaviour change programme to deliver the lowest possible water use on a new-build housing development, as part of a world-first project aiming to deliver a blueprint for water-neutral houses for the future.In partnership with Affinity Water as part of the Ofwat Breakthrough Challenge: Water Neutrality in NAV sites.

We talk to the few who talk to the many (Grapeviners), to create trusted recommendations that affect wide-scale behaviour change. Recent campaigns:SOS: Save Our StreamsCreated a movement of over 180,000 households to save 21 million litres of water a day. Channel 4Having trained the 20-strong publicity team in influencer marketing and consulted on a live project.Connected2 Connected2 is an app which directly connects hauliers to contract drivers. We created a sounding board of 4,000 drivers to help us shape and develop the product over a year before launch.Anglian WaterWe created a series of talks to educate potty-training parents about the effect of flushing 'flushable' wipes. 100% of people reported to have changed their behaviour a month on.StylPro by Tom Pellereau36 make-up artist Grapeviners generated 342,352 face to face conversations and recommendations for Tom Pellereau’s StylPro and over 8.9m earned social media reach in less than a month. Sales resulted in a permanent Boots listing. 95% purchased/planned to within a month.Jay Manuel Beauty 125 Grapeviners generated over 200,000 offline conversations about Jay Manuel Beauty in the UK before launch. It sold out four days later. QVC are hailing it as one of their most successful launches due to our campaign. Stylfile Gel Polish Removal Kit87 Grapeviners reached over 700,000 people with recommendations for the. 89% purchased or planned to purchase within one month.Anglian Water The brief was to get women talking about how they dispose of their sanitary waste - a conversation which understandably no-one is having. So we created an outrageous hen-party-style game called The Unmentionables designed to get women talking about taboo subjects while educating them on correct disposal methods. 750 people generated over 100,000 conversations about this taboo subject and 89% of women who were 'flushers' have been converted to 'binners'.

I led a team of three people at Affinity Water a roster of brilliant agencies to award-winning success in the UK’s largest water saving campaign - SOS: Save Our Streams.Over 180,000 Affinity Water households signed up to a movement (>10% of customers) to save 21 million litres of water a day. The carbon footprint of this saved water is phenomenal and to do something on this scale, which had never been achieved before was a challenge but so incredibly rewarding - personally, as a team and for the local environment.

Working with the water saving behaviour change team to deliver their most ambitious five-year strategy to date.

I work on a variety of clients and projects in different ways according to the needs of the brief.Examples of work I have done:Social strategy writing Content strategyCommunity management TrainingConsultancyIn-house specialist Auditing social team structure and processesClients include:PanasonicITN ProductionsUberYPlanDavidoffSecret SavioursBest CompaniesThe Red Brick RoadInstinct PRSOS VenturesDew Gibbons and Partners

In short - make every piece of work we produce spark real conversations, or 'social crackle' as we like to call it.

All the work we do at Wildfire (previously The Social Partners) is designed to spark conversations - word of mouth - be that on or offline. Our heritage in ROI delivering, measurable word of mouth campaigns for the likes of P&G meant that with the rapid growth in social media we were perfectly placed to take the principles from the offline world to the online space. My work here includes:BACARDÍ - launched BACARDÍ OakHeart globally (toolkit) and BACARDÍ Originals in the UK off-trade market (full roll out) via social samplingDairy Crest - launched and manage the Clover Facebook page including escalation and crisis planning, social listening and reportingBrother International (printers) - social policy, European toolkit to launch NPD socially, social visionGSK - Twitter influencer recruitment and adoption programme for launch of Lucozade ReviveTwinings - influencer mass seeding campaign run in AustraliaPremier Foods - launch of Hovis Hearty Oats via seeding campaign with 8,000 influencer consumersReebok - launch of Reebok EasyTone trainers with blogger outreach campaignBarclays - student programme, 100voices, aimed at educating school leavers how to manage their money through a peer to peer community3M - launch of Scotch Tape Facebook Page, community management training to in-house staff, consultancy and content creation

At DSA PR I led a team on the Proctor & Gamble femcare business. Highlights include 'Best in Class' P&G award winning 'My Weekend, My Way' campaign for Tampax with The Saturdays (287 pieces of coverage in three months) and the 'Sense and Sensitivity' Always Envive campaign with Ulrika Johnson (78 pieces of coverage in three months).

Restaurant and Food PRWestfield London restaurants (x49)tibitsLaverstoke ParkJust St JamesSushinhoWaterloo BrasserieCheyne WalkQueens Ice & Bowl

Worked within several teams planning and executing PR campaigns for clients including Dairy Crest (Cathedral City, Clover, Country Life, Utterly Butterly), Wisdom Toothbrushes, Novartis (Ciba Vision) and Bakkavor (British Tomatoes)

Marketing and PR for a variety of trade and consumer clients