Jane Bounds Email & Phone Number

Sydney, NSW, AU

Sydney, New South Wales, Australia

I work with our clients to shine a light on their cybersecurity stories, serving to highlight their achievements - excellency in protecting their business and customers from attack, and the innovative solutions they have used to keep their organisation safe. My goal is to raise awareness of their risk management journey, and position them as information.

Sydney, Australia

Leading marketing for the entire APJ region, I have driven market segmentation, identifying the matrix of solutions for each market based on delivery capability and market attractiveness, and building campaigns that address buyer needs. I lead marketing planning and execution of online activity, events, PR and communications and in social media, in a way.

Australia And New Zealand

• I led the cross-brand digital marketing engine for IBM, designed to convert response into win by utilising accurate segmentation, route to market, compelling local offers and our digital sales reps.In 2015, I assisted.
• More than two thirds of the won business revenue directly influenced by marketing activity and programs.
• In 2015, I grew marketing generated pipeline by 96% yty through greater focus on multi-channel engagement. Using data-driven marketing, events, tele and digital activity I drove conversion to win revenue (22% success).
• Effective management of marketing budget of USD1.5M and personnel budget of USD1.1M.
• Driving excellence through iterative review of performance - tuning strategy, message, audience segmentation and content to meet our buyer cohorts with the right offers.
• On-boarding of new employees, including recruiting, coaching and team performance management.

Australia And New Zealand

• Reporting to the IBM hardware division business leader, managing strategic planning, integration of DG activities, pipeline management, and analyst and press communication for the IBM hardware portfolio.Achievements:
• Met pipeline influence target, and contributed 30% of won revenue to the business, whilst managing a 66% reduction in headcount and a budget decrease of 25%
• Enabled divestiture of System X business to Lenovo via accurate management of quarantined marketing programs and handover to Lenovo.
• Worked with the Global Business Partner leader for A/NZ in analyst briefings, detailed briefing plans and follow up of media.
• Led marketing plan for the IBM Tech Symposium – the leading A/NZ conference for clients to maximise their ROI on systems investment:

IBM Australia And New Zealand

• Responsible for managing revenue generation activities with Business Partners, strategic planning, pipeline management, partner communication, and management of the team.Achievements:
• Successfully transitioning partner marketing to a single services vendor, planning and execution of a 150%+ budget increase.
• Redesigned the 2013 channel incentive program to drive greater reseller engagement, improved yty participation results by 10% for focus products.
• Built strategic guidance and validation of quarterly distributor marketing plans.
• Led a multi-city kickoff to 600 people, and hosted BPs at our annual conference. Worked with execs on presentation content and message.
• Used root cause analysis and actions to address our hardware sales gaps.

Australia And New Zealand

• During this time I consistently over achieved my marketing targets for the Tivoli brand. Integrated campaign highlights include:
• In 2012, strategic review of channel contribution and deeper BP engagement led to partner revenue growth of 128% yty.
• Over 7 years I led the execution of the two-day IBM Pulse conference, IBM Australia’s largest single technical event, for 900+ attendees: keynotes, customer speakers, CIO tracks and an extensive exhibitor showcase.
• Delivered the 2010, 2011, and 2012 SWG cloud market segment plans, planned investment and projected resources required to meet business objectives. Built IBM’s first Cloud Forums in 2011.
• Engaged new customer references. Managed brand and program budget.

Highlight was a managed marketing activity that generated 212 leads in 49 working days –with no handover from the previous marketing manager. Being an IBM process guru and experienced hands-on marketer enabled me to get to market fast.

• April 1997 – October 2001: Product Marketing Manager, Australia and New ZealandFebruary 1996 – April 1997: Senior Systems Engineer, NSW Sales Team
• Championed a range of products including desktop clients, office suite, client apps, and internet products.
• Speaker at client presentations and regional conferences.
• Developed market plans, competitive analysis and positioning. Designed demand generation programs.
• Delivered technical and sales training for internal staff and partner channels, including production of sales kits.I was the first female Systems Engineer employed in the region. This role gave me extensive experience.

Initially employed as a senior analyst, I was appointed to a management role in December 1994. During my time at Perpetual I managed projects including SOE rollout, license metering and management, a corporate-wide email and internet connection, imaging application, and development of Quality Management software for ISO certification.

• Lotus Notes Specialist
• Technical Consultant, Consulting Services, PWC Singapore
• Network Analyst, Network Management GroupDeployed software applications to over 2000 people across Asia Pacific. In the Singapore office, I consulted on a large electronic filing solution for a government agency.

B.Sc.

Marketing Practice Certificate