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Innovative marketing leader who achieves success by being able to persuade an audience that a solution is right for them and take action. - Understands and reaches buyer groups for both broad and complex solutions. - Builds marketing strategy that utilises data and insight through strong engagement with sales leaders and the market, to identify the ‘sweet spot’. - Leads teams to create successful campaigns to achieve measurable goals. Known for a passion for - and knowledge of - the solution with the ability to crystallise the value proposition. - Hands-on experience across the marketing discipline, channels and B2B sales models. Key Skills• Digital marketing• Strategic planning• Marketing communications and social media• Forecasting & pipeline• Channel management & incentives• People management & teaming • Budgeting & control• Agency management• Industry relationship marketing• Deep knowledge of buyer behaviour / analytical approach.• Matrix organisations & stakeholder management
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Marketing ManagerVectraSydney, Nsw, Au
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Chief CreatorMadege Consulting Mar 2024 - PresentSydney, New South Wales, Australia -
Global Director Of Client AdvocacyTrustwave Mar 2023 - Aug 2023I work with our clients to shine a light on their cybersecurity stories, serving to highlight their achievements - excellency in protecting their business and customers from attack, and the innovative solutions they have used to keep their organisation safe. My goal is to raise awareness of their risk management journey, and position them as information security leaders in their industry. -
Director Of Marketing, ApacTrustwave Sep 2016 - Mar 2023Sydney, AustraliaLeading marketing for the entire APJ region, I have driven market segmentation, identifying the matrix of solutions for each market based on delivery capability and market attractiveness, and building campaigns that address buyer needs. I lead marketing planning and execution of online activity, events, PR and communications and in social media, in a way that is relevant in each geography. I have a deep understanding of the cybersecurity industry and the drivers for adoption.My secret passion is to help build great content that leads to online and in person engagement.I'm also passionate about building and using KPI dashboards in SalesForce.
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Market Executive, Ibm SystemsIbm Feb 2015 - Aug 2016Australia And New ZealandI led the cross-brand digital marketing engine for IBM, designed to convert response into win by utilising accurate segmentation, route to market, compelling local offers and our digital sales reps.In 2015, I assisted my business to exceed revenue growth 5 times greater than market growth in 2015, taking share from competitors. Achievements:• More than two thirds of the won business revenue directly influenced by marketing activity and programs. • In 2015, I grew marketing generated pipeline by 96% yty through greater focus on multi-channel engagement. Using data-driven marketing, events, tele and digital activity I drove conversion to win revenue (22% success).• Effective management of marketing budget of USD1.5M and personnel budget of USD1.1M.• Driving excellence through iterative review of performance - tuning strategy, message, audience segmentation and content to meet our buyer cohorts with the right offers. • On-boarding of new employees, including recruiting, coaching and team performance management. -
Systems And Technology Market LeaderIbm Feb 2014 - Jan 2015Australia And New ZealandReporting to the IBM hardware division business leader, managing strategic planning, integration of DG activities, pipeline management, and analyst and press communication for the IBM hardware portfolio.Achievements:• Met pipeline influence target, and contributed 30% of won revenue to the business, whilst managing a 66% reduction in headcount and a budget decrease of 25% • Enabled divestiture of System X business to Lenovo via accurate management of quarantined marketing programs and handover to Lenovo. • Worked with the Global Business Partner leader for A/NZ in analyst briefings, detailed briefing plans and follow up of media.• Led marketing plan for the IBM Tech Symposium – the leading A/NZ conference for clients to maximise their ROI on systems investment:
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Channel Marketing Manager, Systems And TechnologyIbm Oct 2012 - Feb 2014Ibm Australia And New ZealandResponsible for managing revenue generation activities with Business Partners, strategic planning, pipeline management, partner communication, and management of the team.Achievements:• Successfully transitioning partner marketing to a single services vendor, planning and execution of a 150%+ budget increase. • Redesigned the 2013 channel incentive program to drive greater reseller engagement, improved yty participation results by 10% for focus products.• Built strategic guidance and validation of quarterly distributor marketing plans.• Led a multi-city kickoff to 600 people, and hosted BPs at our annual conference. Worked with execs on presentation content and message.• Used root cause analysis and actions to address our hardware sales gaps.
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Ibm Tivoli, Cloud And Security Software Market ManagerIbm 2005 - Oct 2012Australia And New ZealandDuring this time I consistently over achieved my marketing targets for the Tivoli brand. Integrated campaign highlights include:• In 2012, strategic review of channel contribution and deeper BP engagement led to partner revenue growth of 128% yty.• Over 7 years I led the execution of the two-day IBM Pulse conference, IBM Australia’s largest single technical event, for 900+ attendees: keynotes, customer speakers, CIO tracks and an extensive exhibitor showcase. • Delivered the 2010, 2011, and 2012 SWG cloud market segment plans, planned investment and projected resources required to meet business objectives. Built IBM’s first Cloud Forums in 2011.• Engaged new customer references. Managed brand and program budget.
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Data Management Marketing ManagerIbm Jan 2005 - Jun 2005Highlight was a managed marketing activity that generated 212 leads in 49 working days –with no handover from the previous marketing manager. Being an IBM process guru and experienced hands-on marketer enabled me to get to market fast.
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Smb Marketing Manager, Rational Marketing Manager, Software GroupIbm Jul 2002 - Feb 2004
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Pre-Sales Technical And Product Marketing/Evangelist For Lotus Development AnzLotus Development Feb 1996 - Oct 2001April 1997 – October 2001: Product Marketing Manager, Australia and New ZealandFebruary 1996 – April 1997: Senior Systems Engineer, NSW Sales Team• Championed a range of products including desktop clients, office suite, client apps, and internet products. • Speaker at client presentations and regional conferences.• Developed market plans, competitive analysis and positioning. Designed demand generation programs.• Delivered technical and sales training for internal staff and partner channels, including production of sales kits.I was the first female Systems Engineer employed in the region. This role gave me extensive experience in presenting and demonstrating technology to customers, press and business partners. -
End User Computing ManagerPerpetual Trustees Australia Apr 1994 - Feb 1996Initially employed as a senior analyst, I was appointed to a management role in December 1994. During my time at Perpetual I managed projects including SOE rollout, license metering and management, a corporate-wide email and internet connection, imaging application, and development of Quality Management software for ISO certification.
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Systems Deployment And Application SpecialistPrice Waterhouse Management Consultants 1991 - 1994• Lotus Notes Specialist• Technical Consultant, Consulting Services, PWC Singapore• Network Analyst, Network Management GroupDeployed software applications to over 2000 people across Asia Pacific. In the Singapore office, I consulted on a large electronic filing solution for a government agency; requirements study, data analysis, process design, API integration, acceptance testing and implementation. -
Systems AnalystEsso Australia Ltd 1989 - 1991
Jane Bounds Skills
Jane Bounds Education Details
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B.Sc. -
Marketing Practice Certificate
Frequently Asked Questions about Jane Bounds
What company does Jane Bounds work for?
Jane Bounds works for Vectra
What is Jane Bounds's role at the current company?
Jane Bounds's current role is Marketing Manager.
What is Jane Bounds's email address?
Jane Bounds's email address is jb****@****ave.com
What is Jane Bounds's direct phone number?
Jane Bounds's direct phone number is +614028*****
What schools did Jane Bounds attend?
Jane Bounds attended University Of Sydney, University Of Technology Sydney.
What skills is Jane Bounds known for?
Jane Bounds has skills like Cloud Computing, Product Marketing, Pre Sales, Enterprise Software, Solution Selling, Demand Generation, Sales Enablement, Management, Strategy, Channel Partners, B2b Marketing, Go To Market Strategy.
Who are Jane Bounds's colleagues?
Jane Bounds's colleagues are Jake Hodgson, Michael Ryan, Andrew Deer, Avinash Kumar, Delaney Abbott, Kanwaldeep Kaur, Thomas Yancey.
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jane Bounds
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2phoenix-futures.org.uk, phoenixfutures.org.uk -
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