As a strength-training coach, I work with clients to help them become the strongest version of themselves!

Madison Entrepreneurs Resource Learning and Innovation Network (MERLIN) is a corp of volunteers who have started and managed new ventures. Mentors help entrepreneurs with information and guidance to launch, sustain and grow their ventures.

I'm happy to share that the Digsite platform has been acquired by QuestionPro. I've joined them to help Digsite and our customers make the transition, and to find new opportunities for teams to benefit from Digsite and the QuestionPro Research Suite!

Digsite is an agile qualitative research platform that helps you find and directly engage with your target customers in a social media-style format, giving you deep consumer understanding as you to build and optimize new products, services and marketing programs. Digsite offers flexibility in how you engage with your audience, including private or group discussions, surveys, whiteboards, voting, images, and video capture. Digsite communities can be extended to days, weeks or more, allowing you to iterate on concepts or questions as you learn. Move quickly using our automated SmartReporting, and get additional design, moderation and reporting support as needed from our Digsite Consultants. Check us out at www.digsite.com.

Established a customer-focused product management function at this maker of online financial education tools. Investigated and launched products to address new market opportunities.

Most recently served as acting Director of Product Management for a San Diego startup offering SAAS-based financial literacy programs. Responsible for product strategy and roadmap, customer research and validation, feature definition and prioritization, etc.

Served as in-house marketing and business consultant. Developed and launched Ask Sam program, providing resource line, expert webinars and more to support small businesses. Led the development of the Chamber's new website. Initiated visual branding efforts that better supported the Chamber's brand and messaging. Developed and managed 2012 Small Business Conference.

Led the team that developed and launched QuickBooks. Responsible for product definition, marketing requirements, usability testing, packaging, pricing, marketing strategy, sales coordination. Captured more than 70% market share for QuickBooks, bolstered by exceptional word of mouth among users and press. QuickBooks has since grown to more than 25 million business users and 85%+ market share in its category. Also led company’s first assessment of on-line opportunities. Managed a team of marketing professionals.

Managed efforts to increase small business market share. Key member of small business team that grew revenues from $0 - $600 million during the 2-year period. Evangelized software companies to encourage development of critical small business products. Established relationships with leading accounting firms to provide support for small businesses.