Communications & Creative Manager
Round Rock
I managed the communications and creative for a team that builds marketing and social media training programs for Dell marketers. Our goal: ensure that Dell marketers have the right skills, information, and tools to execute great marketing on behalf of Dell. I was also heavily involved in developing and promoting the marketing-specific career development resources we provide to help marketers build successful, fulfilling marketing careers at Dell. Areas of focus for Dell Marketing include building best-in-class demand generation, social media, messaging and positioning, and marketing analytics.• Managed and created communications for team's portfolio of more than 10 independent programs including informational emails, regular newsletters, blog posts, twitter posts, etc.• Creative consultant and agent for team; developed creative look & feel for dozens of events including interactive PDF manuals, email invitations, web banners, oversize print collateral, table tents, name badges, digital creative collateral, and more.• Management and design of team's resource and information-dense web portal - providing information and access to resources• Design and quarterly refresh of team's KPI metrics dashboard• Recruitment and management of ~90 Marketing team members from around the world to act as ambassadors for team's programs and initiatives