Working with national media to run campaigns and stories to promote the importance of knowing life-saving first aid and help this long-established charity continue to use and teach it in communities up and down the country.

I source, produce and manage content for health charity St John – including developing multi-media real-life stories to inspire people across the country to learn first aid, volunteer and donate. Working with fellow wordsmiths as well as photographers, filmmakers and graphic designers, I bring the charity's brand to life and play leading roles in designing key campaigns.

I provided PR services for St John, including running a CIPR award-winning regional campaign*, liaising with national media, celebrities and influencers to achieve high level coverage, creating thought leadership articles, writing successful award entries and contributing to annual reports, strategic messaging and reputational/crisis management.*Leeds First Aid for All campaign with the Yorkshire Evening Post, which won CIPR Gold for Regional Campaign of the Year and Silver for Low Budget campaign in 2015.

I helped the UK's trade association for fixed charge receivers attract more members, communicate with existing members and promote their top class training events through conferences, traditional media, newsletters and on LinkedIn.

Look Lively offers customised training to organisations looking to make better use of their stories in words and pictures. This includes:- how to source and develop compelling, multi-media stories- how to create appealing press releases, social posts, web copy, blogs, thought leadership articles, newsletters, emails

Worked closely with communications agencies and in-house PR/marketing teams to create effective PR, external and internal comms spanning traditional and digital media.I made significant contributions to the profiles and communications of a raft of private, public and third sector organisations, through media relations, multi-media campaigns, award entries, thought leadership programmes, events coverage and crisis management. They included LexisNexis, T-Mobile, Tribal, Asda, P&G, Boots, DLA Piper, AIG, Kelda, United Utilities, Regus, St John Ambulance, local and central Government.Multi-media campaigns I've led or worked on include St John Ambulance award winners: the Chokeables, CIPR Best Healthcare Campaign 2015 and First Aid for All, Best Regional Campaign of Year Yorks Lincs award.

Conducted interviews and research for national publication for property investors, the Property Hub Magazine, launched May 2015.

Write reviews for the official festival blog (thePickledEgg) for wide range of events, including appearances from illustrator Tony De Saulles, children's author Michael Morpurgo and performance poet Patience Agbabi.

Regular feature writer for Northside monthly magazine, probing the backgrounds, motivations and challenges of high-flying business execs running some of our most successful companies. Interviewees include serial entrepreneurs and well-known figures, such as Lord Sugar.

Three years as business reporter, twice named in top six of business and financial journalists at UK Press Gazette annual awards. Also general reporter for major news events, court cases, environmental issues, local and national Government activity, health and farming. Edited and wrote for Commercial Property section.

- oversaw submarine and catamaran tour company for entrepreneur, 25 staff $2m turnover. Responsible for finances, recruitment, operations, sales and marketing. Included sales trips to New York travel agents.

Oversaw the setting up and running of mass phone-ins for TV and radio. Managed team of 4.

trained in all aspects of audiotex (mass phone-in) industry