Jane Chan Email & Phone Number

Sydney, Nsw, Au

Driving growth for the Magnite brand and solution-set across Australia & New Zealand.

Sydney, Nsw, Au

Oversee the day-to-day activities and strategic marketing direction across key accounts, working with a team of writers, videographers and digital specialists to develop and manage large integrated campaigns.

North Sydney, Nsw, Au

- Managed Reckon’s marketing strategy. Developed comprehensive plans incorporating content marketing, digital marketing, demand generation and design.- Drove the content strategy and branding including product positioning, messaging, and audience segmentation across the website, social, PR, online & offline ads, eDMs and videos.- Oversaw day-to-day performance of agencies across SEO, SEM, Display, PR & Social; including managing the briefing through to implementation of all creative video projects.- Developed a highly skilled team of two members, producing and executing successful campaigns and increasing subscriptions by 40% YoY in 2019.- Re-positioned the brand by developing an effective integrated campaign as well as leading the launch of a new suite of online software and mobile apps, which resulted in producing 30K subscribers within three months and recognised as best B2B campaign by PRIA in 2019.

North Sydney, Nsw, Au

- Led brainstorm sessions and developed successful lead generation and nurture campaigns.- Developed automated customer journeys, with continual optimisation to increase conversion and reduce churn.- Led the evaluation of campaign performance through monitoring metrics, using analytics & insights to identify opportunities and measuring ROI.- Managed Reckon’s content and messaging, while working with key stakeholders to translate business and product developments objectives into creative designs and plans.

North Sydney, Nsw, Au

- Manage Reckon’s email marketing strategy with a key focus on increasing renewals and upselling; actively engaging with customers at various life cycles.- Build and execute campaigns using HubSpot targeting 100,000+ customers including product releases, upgrades & renewals offers, promotions, partner programs, events & training, and creating data analysis reports.- Develop messaging and writing content used company-wide on eDMs, web pages, advertising, newsletters and printed collateral.

Sydney, Nsw , Au

Garage Sale Trail is a not-for-profit initiative with a focus on sustainability and community. Its’ four month digital communications campaign aims to get households, businesses, and charities to host garage sales across the country on one day. Website: www.garagesaletrail.com.au- Managed partner relations and sponsorship commitments for 14 partners; accounts include eBay, ANZ, MobileMuster, 4 state governments (NSW, VIC, WA, QLD), and 7 Queensland councils; worked day-to-day with clients and advised them on how to promote and activate the program within their local area- Consult with partners from brief stage through to delivery for all digital marketing communications including e-newsletter content, social media messaging, and website presence. This included developing a communications strategy with commercial partners that aligned to both brand and audience.

Seattle, Washington, Us

Absolute Software specialises in security and management solutions for computers, laptops and ultra-portable devices. The company is partnered with global leaders including Acer, ASUS, Dell, Fujitsu, HP, Lenovo, Motion, Panasonic, Samsung, and Toshiba, and has a large reseller community.- End-to-end management of all marketing projects with our OEM partners, including strategic marketing initiatives, lead generation campaigns based on contests & spiffs and developing collateral that are key in defining how Absolute Software educates sales reps and customers across a range of industries (corporate, education, healthcare, & government).- Wrote and developed sales marketing tools aimed at increasing demand and driving revenue, including print collateral, promotions, e-mail campaigns, product postcards, event invites & post event follow-up, and reseller recruitment.- Oversee all partner marketing events & sales trainings. Managed global marketing budget, analysed financial data for year-end budget forecasting and liaised with accounting team on invoices, accruals and reporting.

Seattle, Washington, Us

Seattle, Washington, Us

Certificate In Digital Marketing

Bachelor'S Degree, Communications