As a Senior User Acquisition Manager at Thatgamecompany (TGC), I am passionate about creating and executing effective and profitable cross-channel acquisition campaigns for mobile / console / PC games. With over five years of user acquisition and growth experience, I have developed expertise in managing paid social, DSP, SDK, Preload and retargeting, delivering positive ROAS and ROI for various titles.In my current role, I am responsible for Sky: Children of the light. I leverage my skills in data analysis, business analysis, and marketing strategy to optimize the performance and growth of the game, as well as to identify new opportunities and markets. I also collaborate with other teams and stakeholders to ensure alignment and synergy across the organization. I am always eager to learn new skills and tools, and I have obtained certifications in SQL, data reporting, and online marketing foundations to enhance my knowledge and capabilities.