Jane Conversano Email & Phone Number

Concord, Nc, Us

Kernersville, Us

Provided digital marketing management experience to both internal and external customers.• Collaborated with marketing and sales staff to heighten the US Duct brand through multiple channels and audiences including e-blasts, ads, brochures, website, contests, trade show materials, social media, and events, leading to a no. 8 place in the Triad Business Journal’s Fast 50.• Designed and created the 2022 US Duct-Duck Calendar based on the Rock and Roll Hall of Fame, an innovative, vibrant graphic calendar that serves as a primary marketing vehicle to all corporate customers.• Elevated the brand through daily social media posts and videos on LinkedIn, Facebook, Instagram, and Google Business, growing overall impressions by 3%.• Managed and executed an internal marketing program including goal emails, incentive contests, and weekly newsletters, creating a significant improvement in both employee engagement and morale.• Recognized as an integral part of the sales team sending them daily leads through ACT CRM with website content offers, JotForm, and marketing emails, leading to increased sales of over $3M annually.

Charlotte, North Carolina, Us

Directed all communications for one of the oldest and most prestigious private organizations in Charlotte.• Rebranded the club’s image by elevating the graphic look, content and feel of all marketing vehicles, focusing on the re-creation of an exciting, inclusive club magazine, The Clubber, that blended the best of the old culture with new member energy resulting in a 15% increase in attendance at club events.• Oversaw an accelerated event schedule and coordinated collection of content and photos for The Clubber before crucial member events resulting in better organization in all program areas and significantly improved excitement and presentation as demonstrated through a 20% increase in participant satisfaction.• Worked with MembersFirst to redesign and reconfigure club website, elevating web images with new professional photography and videos, increasing member participation and website interaction by 20%.• Recognized for outstanding communications with a 94% approval rating on a GGA Partners member survey, the highest rating of any department in the club.

Established a company marketing department, managed the entire marketing presence, and conducted inside sales operations.• Rebranded company image by elevating the graphic look, content, and feel of all marketing vehicles, leading a total website redesign and initiating a comprehensive e-commerce site, increasing website sales by 25%.• Introduced social media outreach programs promoting holidays specials, highlighting new projects, and implemented a Constant Contact email campaign, growing flag and product sales by 22% in the first year. • Identified and invited Larry's Look, a popular local TV segment, to highlight Conder Flag on Veteran’s Day two years in a row resulting in dramatically increased market exposure, recognition and appreciation by veterans, and increased awareness of veterans’ PTSD issues.• Utilized graphic design skills by recreating all sales materials, ad and print campaigns, tradeshow and, stadium graphics, improving overall company sales by 15%.

Us

Provided branding, marketing strategy services, creative conception and execution of ad campaigns, collateral and marketing materials for advertising agency clients.• Led creative initiatives on the Niblock Homes account, branding new housing developments through the development of logos, brochures, signage, model home photography, website updates, and direct mail campaigns, growing the account by nearly 20%.• Served as contributing art director for regional accounts such as CT Communications, Windstream, Family Dollar, Cabarrus Eye Center, Southern Select, Moody's Wine Review, and NorthEast Medical. • Selected for three BMA Silver and Gold Awards for outstanding marketing initiatives based upon project creativity, marketing goal attainment, and overall client impact.

Charlotte, Nc, Us

Senior art director at one of the top-rated North Carolina ad agencies. • Revamped print ad campaign for National Gypsum, one of the top six wallboard producers in the world, by grouping building products with dynamic characters, bringing new vitality to the brand and, significantly increasing sales across national markets.• Selected as a winner of BMA Silver and Gold ProAd Awards, a Clarion, and two Charlotte Addy Awards.