Jane Benson Email & Phone Number

Huron, Oh, Us

Provider of SaaS-based curriculum, behavioral, communication and IEP development tools to 80,000 special education classrooms and over 600,000 students in the U.S. Leading all aspects of the company’s marketing initiatives into the K-12 market including demand generation, brand strategy, digital & social media strategy, event strategy and advertising. Advancing the company’s mission to transform learning with powerful support for educators and access to meaningful learning for students with moderate to severe learning disabilities.

Strategy and execution business focuses on accelerating growth and scale for B2B and Saas businesses for Education, EdTech and Nonprofit clients. • Built brand positioning & marketing strategy and developed key messaging, website and case studies for Content 2 Classroom, K-12 curriculum management and delivery provider. • Acted as Fractional CMO of Digital Deets, SaaS-based fundraising platform for schools and nonprofits. Repositioned brand, devised demand generation strategy combining inside sales and marketing, developed CRM strategy for sales enablement, recruited and trained inside sales team. • Developed B2B High School marketing strategy and successfully launched cross-channel lead generation campaign for Outlier, SaaS-based college course provider. • Refined target markets, positioning and messaging and implemented sales tools for Riid, AI-solutions provider in Ed Tech. • Acted as strategy advisor and mentor for Head of Marketing of social learning platform, Fiveable.

New York, New York, Us

Global running brand, organizer of the New York City Marathon and nonprofit organization delivers running & wellness education programs to over 250K youth and adults, annually. Joined CEO’s leadership team to scale in-person and online programs. • Adapted quickly during the pandemic, launching “Active at Home” resources for K-8 schools and families within three weeks, driving 30,000 video views in two months.• Boosted engagement with physical education leaders by 75% through SaaS-based content, increasing platform logins by 68% and generating 140,000 video views in six months.• Maintained team morale, ensured continuity of essential activities, and positioned organization for post-pandemic success by guiding 50% staffing reduction while reinforcing mission and purposes.

New York, Ny, Us

International nonprofit education organization prepares over 7 million+ students for college through programs, including the SAT and Advanced Placement (AP). Led B2C marketing and analytics team of 17, oversaw $4.5M budget, and drove generation of 699K SAT registrations and 2.25M SAT Prep accounts. • Boosted efficiency of digital channel marketing strategy through improved brand authenticity, attribution reporting, data analysis, and stronger focus on high converting channels.• Restructured the marketing organization to align with the student lifecycle and introduced a data-driven, performance-based approach to marketing. • Successfully rolled out content marketing strategy delivering 830K visits including 72% from organic search. • Developed inside sales team, delivering over $1.3M in SAT revenue.• Executive lead on $2.3M Salesforce Marketing Cloud implementation that streamlined marketing channels and enhanced consumer experience.

Charlotte, North Carolina, Us

Worldwide EdTech leader provides Saas-based K-12 Platform, Curriculum and Professional Development to 4.5M educators and 45M students. Supervised team of 70 across Customer Success, B2B Marketing, Professional Development, Community, and Support with $10.6m budget and P&L responsibility. Steered customer experience vision, built inside sales team and led product marketing & field marketing strategies.• Redesigned and restructured CX organizations to better align the teams to revenue opportunity, retention goals and the customer journey.• Managed Discovery Education’s customer lifecycle with renewable subscription for Streaming and Techbook and P&L responsibility for Professional Development services• Built and managed inside sales team that generated $440K in revenue.

Charlotte, North Carolina, Us

• Led the Division’s first formal marketing planning process that included product repositioning, new branding, media buy optimization, and strategic prioritization of all marketing activity. • Improved demand generation, acquisition, and product marketing efforts that contributed significantly to the Division's revenue, growth and success.• Optimized and scaled up the product trial process in collaboration with sales that resulted in 50% higher conversion to SQL.

UK-based EdTech leader in SaaS-based K-12 Platform, Curriculum and Professional Development acquired by Discovery Education in 2013. Designed and led award-winning customer lifecycle management approach including 35 staff across B2B Marketing, Operations, Professional Development, and Technical Operations & Customer Support. • Successfully scaled the SAAS-based K-12 curriculum’s organization and processes to meet steep growth demands, maintained high levels of customer satisfaction and retained staff. • Grew subscription revenue from $800K to $21M through acquisition marketing, sales support and customer lifecycle management approach, leading to 92% retention rate. • Developed lifecycle management strategy, boosted brand awareness, and drove regionalized lead generation.

Bs, Business Management

Mba, Marketing