Jane Bauer, Acs Ccp™ Email & Phone Number

Business consultant to various sized organizations. Provide strategic direction including marketing strategy and execution, identification of target markets, competitive assessment, business assessment and identification of key performance metrics.

American Cheese Society provides the cheese community with educational resources and networking opportunities, while encouraging the highest standards of cheesemaking focused on safety and sustainability.As the Certification Manager I implemented and managed the Certification programs. Guidance from a team of industry experts who participated in the Certification Committee insured the programs benefited and helped grow the industry.The American Cheese Society Certified Cheese Professional™ Exam was first given in 2012 and as of 2018 the ACS CCP ™ status has been given to over 1000 cheese industry professionals (cheesemakers, academics, distributors, importers, retailers) in the United States, Canada, Australia, and Europe. In 2018 the program expanded and the first sensory evaluation test was given. The ACS T.A.S.T.E. Test™ (Technical, Aesthetic, Sensory, Tasting Evaluation) was developed to test cheese professionals’ knowledge and skills in the assessment of cheese, from determining cheese condition and quality, to evaluating cheese flavor, body, texture, and appearance. This inaugural test resulted in 30 cheese professionals gaining the ACS Certified Cheese Sensory Evaluator™, or ACS CCSE™ status.Also in 2018 a Cheesemaker Certification exam began the development process.

Marketing and sales consultant to various sized organizations. Provided strategic direction for small start up businesses including social media strategy and execution. Identified target markets, competitive landscape, and business assessment. Gratis work includes providing marketing expertise for local, non-profit organizations.

Slow Food Utah is a non-profit organization dedicated, in part, to promoting the "buy local" movement, small independent farms, local producers & retailers, and various organizations similarly inclined. Developed after school food education programs taught at local school districts. Implemented programs to link food producers with chefs as well as the general public. Developed and managed micro-grant program aimed at funding for small farmers and educational programs. Designed and taught classes on canning to preserve the harvest. Managed email database and communications to members.

Developed strategic competitive analysis used in long range planning for this international publisher. Analyzed and recommended changes to national sales program resulting in increased sales and customer satisfaction. Developed and managed key business initiative which resulted in significant impact to EBITDA.

Provided strategic management and operational oversight for the $8 million Yellow Pages research division. Streamlined operations resulting in significant operating cost reduction. Provided strategic business analysis which resulted in the recommendation and ultimate decision to cease operations of this division of the company. Managed the process for ceasing operations.Developed groundbreaking consumer research on interaction of media in the buying decision.

Managed overall research this consulting firm which advises companies in the local media space through Consulting and Valuation Services, Research, Continuous Advisory Services, and Conferences. Conducted primary and secondary research on consumer usage, behavior and attitudes toward media which provided clients with critical information for their strategic investments. Analyzed and monitored small business media buying which provided financial clients with key trending data to monitor media migration.

Key team member in the development of S1 filing to the SEC that resulted in Dex Media becoming a public company. Developed and managed research team responsible for competitive analysis, consumer behavior, usage, new product development, and advertiser research. Started competitive analysis team that was responsible for analyzing competitive situations at the local market level and predicting competitive response to new initiatives. Responsible for managing $25 million budget.

Partner in successful business, marketing and sales consulting firm. Clients included Kohlberg, Kravis, and Roberts, Bain and Company, Qwest, R.R. Donnelley and Sons, Sprint, Martindale-Hubbell. Developed business and competitive analysis that lead to acquisitions within the advertising industry. Identified and developed new customer acquisition strategy for client that resulted in significant increase in customer penetration. Produced and published monthly industry competitive situation newsletter.

Led team of high-level marketing professionals that developed vertical industry marketing programs which resulted in new products and significant increase in revenue for member companies.Managed national sales team responsible for $14 million revenue stream. Developed and implemented new brand positioning, media kit, website, marketing and PR campaign.

Managed $10 million budget for the total operations of this small business unit. Increased revenue 42% within 6 month time period by contracting and managing new sales agent. Decreased overhead costs 20% by identifying and implementing process improvements. Exceeded product penetration and increased usage by repositioning existing products.

Managed multi-million dollar research leading to customer loyalty programs, successful brand awareness advertising, and product repositioning. Developed programs to measure customer value that included developing, implementing, and measuring improvement programs to increase customer loyalty. Results of customer value work were tied to all employee performance plans. Improved decision-making and use of research by developing training programs to assist clients in understanding research implications and how to use research in decision-making. Directed successful customer segmentation research and implementation of recommendations in the publishing division.

Education record

Mba, Marketing

Bs