Senior Manager, Digital Transformation
CurrentResponsible for driving RMG’s e-commerce business growth, including customer experience, online category management, and digital marketing. Tasks include overseeing all operational processes of order fulfillment, technology, and infrastructural plans to support the e-commerce business, formulating data-driven commercial insights and developing strategic relationships with stakeholders for the business, and devising strategies to expand and optimize the group’s e-commerce channel.Also responsible for lead generation strategy, implementation, and growth for Raffles health screening business on digital channels. Achievements include: • Built and launched the group’s first eCommerce in 2017 from the ground up and was first to launch online health services in Singapore• Consistently exceeding goals and delivering positive YoY revenue/orders/visits growth for eCommerce: +408% YoY revenue on Year 2, +5631% monthly order growth on Year 3, to name a few • Awarded Asia eCommerce 2020 Best in eCommerce (Silver) – Healthcare & Pharma category• Contributed up to 80% of new customer acquisition for the company