I'm responsible for Data and Buyer Tech (Creative Tech, Identity, CDPs and Measurement) revenue accountability of the Invest DSP Data Marketplace and other MSA platforms including people management and partner relationships. I work in conjunction with our product, BD and Business planning teams to ensure we have the right partners for growth and innovation across the MSA ecosystem.

Xandr was acquired by Microsoft in 2022.I'm responsible for all revenue accountability of the Xandr Data Marketplace including people management and partner relationships.I work in conjunction with the Xandr Invest DSP team to ensure we have the right partners in our marketplace and by bringing the "the voice of customer" to the forefront for changes and improvements as it pertains to data access across our platforms.Additionally, I partner with our product teams to drive innovation and new product solutions for the data marketplace.Working closely with our legal teams, I ensure contract compliance for integrations and new product opportunities.

Liveramp enables companies and their partners to better connect, control, and activate data to transform their customer experiences and generate more valuable business outcomes.My purview at Liveramp involved working with top data providers to develop, draft, negotiate, and close commercial contracts with them regarding monetization goals. My leadership in this position was informed by a “growth mindset” to guard against stagnation. “Don’t be afraid of being uncomfortable,” is advice I share with young colleagues just starting out, as I’ve found getting out of my own comfort zone has contributed to my ability to ascend the ladder of technical proficiency and professional growth. My challenge in this position was to grow partnerships with top data clients by growing revenue through partner adoption of LiveRamp solutions.I expanded business use cases across new and existing channels and platforms and provided ongoing education about new and existing products. I developed, facilitated, and monitored training and strategy sessions focused on revenue growth and leveraging Liveramp solutions. As an evangelist for my new accounts, I advocated to the different internal business groups/lines on behalf of my clients to promote their services and products as my colleagues went out into the marketplace. That meant, if someone who worked with ad agencies was selling a campaign, they had the option to choose from a variety of different data providers. I promoted my clients’ products and services; I was essentially the glue that held the internal sales process together . OUTCOME:1. Exceeded yearly revenue goals

Zefr is a digital advertising organization that runs managed service campaigns on YouTube, using proprietary technology that identifies contextual data targeting.In my capacity as Vice President, Business Development, Ad Data Team Consultant, I reported directly to the CEO, where I was responsible for managing the go-to-market strategy, pitching and presenting our services to prospective clients for an over-the-top (OTT) digital video market, negotiating and closing contracts. Zefr decided to expand its services and bring this technology to programmatic media, which would automate the ad-buying process. In this role, I was the point person, going out to big-hitter buyers in programmatic media and demand-side media to explain how they would take our technology and weave it into programmatic media as a way to identify relevant purchasable inventory. We needed the players on both sides of the equation—the buyers and sellers to agree to leverage our technology as an invaluable asset to the supply chain, all of which is called contextual targeting. My mission was to launch contextual video targeting solutions for a new programmatic ecosystem and lead the commercial efforts bringing new video content-labeling solutions to SSPs, DSPs, MVPDs, and direct publishers. As an educator my job was to carry the value proposition and benefits of our solution to all potential clients. Finally I worked with the CEO, keeping him abreast of my progress regarding the outcomes of pitches and presentations, which would then determine our launch strategy.OUTCOMES:1. Began conversations with top 20 clients leading tech companies required for launch.2. Established the supply chain format, protocol, and process for a successful integrated launch.

SpringServe Video Ad Server, the only independent ad serving ecosystem purpose-built for OTT & video businesses, focused on DSPs, SSPs, and ad tech partners.I pitched and upsold video demand partners including DSPs and SSPs including Videology, DBM, AWS, Tremor Video, SpotX, and MediaMath for inventory supply and integrations. My job also entailed creating and managing the client pipeline and maintaining an open flow of communication with C-suite executives to alert them to upcoming milestones and ensure them I had the resources I needed such as engineering expertise and resource allocation. The challenge for me was that SpringServe Video Ad Server was a nascent, unknown company looking to gain a foothold in an established market share within a competitive landscape. My objective was to break through the clutter to introduce the unique value of our technology and convey the differentiations between our company and the competition.To that end, I sold to DBM, GroupM, and Adobe for YHMG in the first 6 months on the job. Working with product engineering, I was able to understand the integration parameters in order to support the organization queue according to business objectives set by the executive team. My approach utilized a consultative sales technique to seek out partnership opportunities across YHMG and SpringServe. OUTCOMES:1. Demonstrated a 20% surge in new business in Q1.2. Posted a 20% revenue increase across the board.

Connexity is a performance marketing technology company whose purpose is to help online retailers find new customers and drive sales at a cost that meets ROAS.As the Data Specialist & Sales Manager, I developed and executed the company’s go-to-market launch of West Coast representation. I sold media and data to ad agencies. I was also involved in selling demand-side platform campaigns plus retail data. Finally I was responsible for new product and new product group launches, creating new business line, new revenue stream, and new application of their data.My challenge was to introduce an entirely new programmatic platform in a very competitive market in order to increase media spend, drive incremental revenue, and bring new clients.My first order of business was to establish the criteria for targeting new clientele based on campaign objectives.Next I prospected, pitched, and presented to ad agencies the benefits and value proposition of this new platform, which could perform for them. I reported on client sales to C-suite and other key stakeholders.OUTCOMES:Generated $250k additional revenue from clients like Essence for Google.

The Trade Desk is a demand-side platform for display, video, mobile, and social advertising.As employee #35, I was responsible for the development and execution of the West Coast launch of Trade Desk’s platform. In addition, I fielded all the RFPs including determining qualification and win strategy. I collaborated with the product marketing and revenue teams to optimize efforts relating to company wide goals including GTM for new agency clients. My challenge was to leverage my knowledge of the market and of the competitors to identify and develop the brand, the unique selling proposition, and the important differentiators.I created and facilitated a detailed demonstration to prospective clients on the merits and advantages of our platform. I also participated in constructing a product road map build-out based on client needs in collaboration with senior leadership and the product and engineering teams.OUTCOMES:1. Doubled existing business in first year. ($1M)