Janeesh Logaprabhu Email & Phone Number

Chennai, Tn, In

Chennai, Tamil Nadu, India

Manage a team of marketers that use data-driven business insights to deliver campaign efficiency across the funnel.

Chennai, Tamil Nadu, India

* Responsible for Demand Capture and Demand Creation at Freshworks* Own the global growth numbers (Leads, MQLs, and Marketing-sourced Pipeline)* Plan Marketing Activities around the entire buyer's journey (online and offline)* Increase the Marketing Efficiency of each tactic and improve ROI* Collaborate with the Field teams to uniformly land the campaign messaging across all channels (including SDRs)

Chennai, Tamil Nadu, India

* Own the marketing budget and MQL targets for the region and translate it to GTM activities* Work across multiple paid demand generation activities such as LinkedIn Paid, DV360, Content Syndication, etc. to facilitate new conversations for the sales teams*Measure the ROI of each channel, work on optimizing it and double down on what's working*Collaborate with the Field teams to deliver consistent messaging across various activities*Align sales teams to the… Show more * Own the marketing budget and MQL targets for the region and translate it to GTM activities* Work across multiple paid demand generation activities such as LinkedIn Paid, DV360, Content Syndication, etc. to facilitate new conversations for the sales teams*Measure the ROI of each channel, work on optimizing it and double down on what's working*Collaborate with the Field teams to deliver consistent messaging across various activities*Align sales teams to the current and upcoming marketing activities and gather feedback on MQLs and enablement Show less

Chennai Area, India

I help grow demand for Freshworks' ITSM Suite in Europe. Here's what I do on a daily basis:*Understand our buyer personas and their goals and challenges to create a messaging strategy*Work with multiple internal teams including product marketing, field marketing, and regional sales teams to develop our GTM strategy for Europe and every industry vertical*Translate the messaging strategy into native, funnel-focused marketing programs to acquire, engage and retain… Show more I help grow demand for Freshworks' ITSM Suite in Europe. Here's what I do on a daily basis:*Understand our buyer personas and their goals and challenges to create a messaging strategy*Work with multiple internal teams including product marketing, field marketing, and regional sales teams to develop our GTM strategy for Europe and every industry vertical*Translate the messaging strategy into native, funnel-focused marketing programs to acquire, engage and retain customers*Support field marketing and sales teams with messaging, content and collateral to differentiate our products and convert prospects into customers*Build and maintain a library of collateral that is easy to access and consume for our global sales and marketing teams Show less

Chennai, Tamil Nadu, India

In this role, I conceptualised and drove campaigns for AppViewX's Cybersecurity offerings - CERT+ and SECURITY+. In addition to this, I also did the following:*Conducted Market Research to identify the competitor’s messaging, unique value proposition and content marketing strategy.*Developed GTM Strategy for new product releases - Identifying the target persona, determining the unique selling proposition and delivering the right assets across the customer journey.*Worked closely… Show more In this role, I conceptualised and drove campaigns for AppViewX's Cybersecurity offerings - CERT+ and SECURITY+. In addition to this, I also did the following:*Conducted Market Research to identify the competitor’s messaging, unique value proposition and content marketing strategy.*Developed GTM Strategy for new product releases - Identifying the target persona, determining the unique selling proposition and delivering the right assets across the customer journey.*Worked closely with the Product Management Engineers for the product roadmap, competitor intelligence, product training and co-authoring product white papers. *Curated content for Website, Datasheets, Product Presentations, E-mail campaigns, Webinars and Event Standees to drive product evangelization.*Designed drip campaigns and developed assets to drive customers through different stages of their buying journey.*Managed and monitored different Marketing programs by measuring the KPIs and constantly learning what works and what doesn’t*Spectated client demos by solution engineers for building common use cases on frequently asked questions and drive our future assets. Show less

Chennai Area, India

I was responsible for the messaging and positioning of a couple of FSS' software products like FSS Merchant, FSS Payment Gateway, and FSS PoSability.My work includes - *Market Research to identify the Market size and Market potential for the product.*Engaging with existing and potential customer base to identify gaps, consumer pain points and sentiments regarding our products.*Building a competitor matrix and performing SWOT analysis with the market leader.*Developing… Show more I was responsible for the messaging and positioning of a couple of FSS' software products like FSS Merchant, FSS Payment Gateway, and FSS PoSability.My work includes - *Market Research to identify the Market size and Market potential for the product.*Engaging with existing and potential customer base to identify gaps, consumer pain points and sentiments regarding our products.*Building a competitor matrix and performing SWOT analysis with the market leader.*Developing GTM Strategy for products - Identifying the target customers and delivering the right products across the right channels.*Working closely with the Product Management teams for product roadmap, product positioning and product marketing discussions with the help of market inputs. *Curating content for Brochures, Sales Battle Cards, Digital Marketing and Event Standees that differentiates our products from the competitors for inbound lead generation.*Engaging with external vendors for content syndication to strengthen our Blogs and Whitepapers.*Yielding content for Storyboarding and creating engaging product videos for presentations.*Creating individual Wireframes for product microsites.*Managing and Monitoring different Marketing programs by measuring the KPIs and constantly evaluating their ROIs.*Product Evangelization with the Business Development team for Sales enablement and selling our value proposition. Show less

Mahindra City - Chennai

*Curated online content for intra company cultural events like fashion shows, musical shows and food festivals.*Created engaging emails and banners for marketing social initiatives like Sneham and Become a Santa.*Handled End to End Product Management for banks using version 10.0.x of FINACLE Universal Banking solution.*Negotiated with a culturally diverse client and successfully convinced them as a team to shift to Finacle Alert Services for seamless end to end integration thereby… Show more *Curated online content for intra company cultural events like fashion shows, musical shows and food festivals.*Created engaging emails and banners for marketing social initiatives like Sneham and Become a Santa.*Handled End to End Product Management for banks using version 10.0.x of FINACLE Universal Banking solution.*Negotiated with a culturally diverse client and successfully convinced them as a team to shift to Finacle Alert Services for seamless end to end integration thereby saving $ 2 million for the client.*Mentored around 20 fresher/laterals joining the team and empowered them with critical skills that reduced the turnaround time by 90%. Show less

Pgpm - Marketing, Mba, 74%

Activities and Societies: Karmayoga

Bachelor Of Engineering (B.E.), Electrical, Electronics And Communications Engineering, 75%

Activities and Societies: Symposium Committee