Manager - Integrated Marketing (Campaign Optimization And Strategic Inititatives)
CurrentManage a team of marketers that use data-driven business insights to deliver campaign efficiency across the funnel.
Oct 2023 - Present
AeroLeads people directory · profile
Janeesh Logaprabhu Email & Phone Number
10+ years in B2B Demand Generation | Marketing @ Freshworks | Growth Marketer
at
Freshworks
1 work email found
@freshworks.com
2 phones found area 212
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
10+ years in B2B Demand Generation | Marketing @ Freshworks | Growth Marketer
Location
Chennai, Tamil Nadu, India
Company size
Who is Janeesh Logaprabhu? Overview
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Quick answer
Janeesh Logaprabhu is listed as 10+ years in B2B Demand Generation | Marketing @ Freshworks | Growth Marketer at Freshworks, a company with 3556 employees, based in Chennai, Tamil Nadu, India. AeroLeads shows a work email signal at freshworks.com, phone signal with area code 212, and a matched LinkedIn profile for Janeesh Logaprabhu.
Janeesh Logaprabhu previously worked as Manager - Integrated Marketing (Campaign Optimization and Strategic Inititatives) at Freshworks and Lead - Global Integrated Marketing (Strategic Initiatives) at Freshworks. Janeesh Logaprabhu holds Pgpm - Marketing, Mba, 74% from Great Lakes Institute Of Management.
Company email context
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{first}.{last}@freshworks.com
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Profile bio
About Janeesh Logaprabhu
As a Growth Marketer @ Freshworks, I help generate and capture demand for Freshworks' suite of products globally. By owning the Marketing-engaged Pipeline, I'm deeply invested in learning buyer pain points, understanding their journeys, and managing full-funnel campaigns across all paid digital channels.Here's what I do: 1) Ideate new campaigns through research (orchestrating the buyer journey), 2) Work with our content teams to write compelling copy for email, landing page, and social media (get them translated), 3) Identify distribution channels (allocating budgets and negotiating vendor contracts), 4) Measure Performance (pipeline achievement), and 5) Optimize (reallocating budgets). If this looks more like a Marketing 101 introduction, you're right! We might differ in our abilities to introduce hacks in copy, targeting, and distribution (tbh, just doing it right).Before Freshworks, I was a Product Marketing Manager at AppViewX, where I gave prospects a compelling reason to try their product, CERT+, through content. I'm also a Marketing major from the Great Lakes Institute of Management, Chennai.I'm passionate about the things I do. An MBTI psychometric assessment churned out these 4-letters for my personality - ISFP. And Yes! That means I'm an Introvert. But before we jump to conclusions, let me give you three reasons why Introverts are better candidates for any given task - First - They are dreamers (not daydreamers:P) - This helps them in the process of creative incubation - And hence are superior solutions providers - Second - They are good listeners - They listen with the view to understand and not merely reply - And thus boosting stronger connections and healthier relationships with people - Finally - They are intrinsically motivated and Observant - Shallow, external motivations like rewards rarely perturb them - And hence the results are always a notch more than what is usually required. Due to this creative ingenuity imbibed in my personality, the Art - Marketing fascinates me.
Listed skills include Product Marketing, Go To Market Strategy, Marketing Communications, Market Research, and 14 others.
Current workplace
Janeesh Logaprabhu's current company
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Freshworks
7 roles
Janeesh Logaprabhu work experience
A career timeline built from the work history available for this profile.
Lead - Global Integrated Marketing (Strategic Initiatives)
* Responsible for Demand Capture and Demand Creation at Freshworks* Own the global growth numbers (Leads, MQLs, and Marketing-sourced Pipeline)* Plan Marketing Activities around the entire buyer's journey (online and offline)* Increase the Marketing Efficiency of each tactic and improve ROI* Collaborate with the Field teams to uniformly land the campaign.
Jan 2022 - Oct 2023
Lead - Integrated Marketing (Europe, Apmea)
* Own the marketing budget and MQL targets for the region and translate it to GTM activities* Work across multiple paid demand generation activities such as LinkedIn Paid, DV360, Content Syndication, etc. to facilitate new conversations for the sales teams*Measure the ROI of each channel, work on optimizing it and double down on what's working*Collaborate.
Apr 2021 - Dec 2021
Segment Marketing Specialist (Europe)
I help grow demand for Freshworks' ITSM Suite in Europe. Here's what I do on a daily basis:*Understand our buyer personas and their goals and challenges to create a messaging strategy*Work with multiple internal teams including product marketing, field marketing, and regional sales teams to develop our GTM strategy for Europe and every industry.
Apr 2019 - Mar 2021
Global Product Marketer - Cybersecurity Products
In this role, I conceptualised and drove campaigns for AppViewX's Cybersecurity offerings - CERT+ and SECURITY+. In addition to this, I also did the following:*Conducted Market Research to identify the competitor’s messaging, unique value proposition and content marketing strategy.*Developed GTM Strategy for new product releases - Identifying the target.
Jul 2016 - Apr 2019
Associate Product Marketer - Financial Products
I was responsible for the messaging and positioning of a couple of FSS' software products like FSS Merchant, FSS Payment Gateway, and FSS PoSability.My work includes - *Market Research to identify the Market size and Market potential for the product.*Engaging with existing and potential customer base to identify gaps, consumer pain points and sentiments.
Apr 2015 - Jul 2016
Senior Systems Engineer - Finacle
*Curated online content for intra company cultural events like fashion shows, musical shows and food festivals.*Created engaging emails and banners for marketing social initiatives like Sneham and Become a Santa.*Handled End to End Product Management for banks using version 10.0.x of FINACLE Universal Banking solution.*Negotiated with a culturally diverse.
Aug 2010 - Apr 2014
Team & coworkers
Colleagues at Freshworks
Other employees you can reach at freshworks.com. View company contacts for 3556 employees →
BB
Becky Bailey
Colleague at Freshworks
San Jose, California, United States, United States
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PM
Phani Meduri
Colleague at Freshworks
Bengaluru, Karnataka, India, India
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NS
Namrata Sugathan
Colleague at Freshworks
Chennai, Tamil Nadu, India, India
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PM
Pritha Mohan
Colleague at Freshworks
Chennai, Tamil Nadu, India, India
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RK
Ratnesh Kumar
Colleague at Freshworks
Patna, Bihar, India, India
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CN
Cross Nevep
Colleague at Freshworks
Cape Town, Western Cape, South Africa, South Africa
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GP
Gopika Parameswaran
Colleague at Freshworks
Chennai, Tamil Nadu, India, India
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AP
Arun Patrick Sebastian Felix
Colleague at Freshworks
Denver, Colorado, United States, United States
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NN
Nishu Nishan
Colleague at Freshworks
Mysore, Karnataka, India, India
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YB
Yeswanth Baratam
Colleague at Freshworks
Hyderabad, Telangana, India, India
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Becky Bailey
Colleague at Freshworks
San Jose, California, United States, United States
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PM
Phani Meduri
Colleague at Freshworks
Bengaluru, Karnataka, India, India
View →
NS
Namrata Sugathan
Colleague at Freshworks
Chennai, Tamil Nadu, India, India
View →
PM
Pritha Mohan
Colleague at Freshworks
Chennai, Tamil Nadu, India, India
View →
RK
Ratnesh Kumar
Colleague at Freshworks
Patna, Bihar, India, India
View →
CN
Cross Nevep
Colleague at Freshworks
Cape Town, Western Cape, South Africa, South Africa
View →
GP
Gopika Parameswaran
Colleague at Freshworks
Chennai, Tamil Nadu, India, India
View →
AP
Arun Patrick Sebastian Felix
Colleague at Freshworks
Denver, Colorado, United States, United States
View →
NN
Nishu Nishan
Colleague at Freshworks
Mysore, Karnataka, India, India
View →
YB
Yeswanth Baratam
Colleague at Freshworks
Hyderabad, Telangana, India, India
View →
2 education records
Janeesh Logaprabhu education
Pgpm - Marketing, Mba, 74%
Great Lakes Institute Of Management
Bachelor Of Engineering (B.E.), Electrical, Electronics And Communications Engineering, 75%
Panimalar Engineering College
FAQ
Frequently asked questions about Janeesh Logaprabhu
Quick answers generated from the profile data available on this page.
What company does Janeesh Logaprabhu work for?
Janeesh Logaprabhu works for Freshworks.
What is Janeesh Logaprabhu's role at Freshworks?
Janeesh Logaprabhu is listed as 10+ years in B2B Demand Generation | Marketing @ Freshworks | Growth Marketer at Freshworks.
What is Janeesh Logaprabhu's email address?
AeroLeads has found 1 work email signal at @freshworks.com for Janeesh Logaprabhu at Freshworks.
What is Janeesh Logaprabhu's phone number?
AeroLeads has found 2 phone signal(s) with area code 212 for Janeesh Logaprabhu at Freshworks.
Where is Janeesh Logaprabhu based?
Janeesh Logaprabhu is based in Chennai, Tamil Nadu, India while working with Freshworks.
What companies has Janeesh Logaprabhu worked for?
Janeesh Logaprabhu has worked for Freshworks, Appviewx, Fss, and Infosys.
Who are Janeesh Logaprabhu's colleagues at Freshworks?
Janeesh Logaprabhu's colleagues at Freshworks include Becky Bailey, Phani Meduri, Namrata Sugathan, Pritha Mohan, and Ratnesh Kumar.
How can I contact Janeesh Logaprabhu?
You can use AeroLeads to view verified contact signals for Janeesh Logaprabhu at Freshworks, including work email, phone, and LinkedIn data when available.
What schools did Janeesh Logaprabhu attend?
Janeesh Logaprabhu holds Pgpm - Marketing, Mba, 74% from Great Lakes Institute Of Management.
What skills is Janeesh Logaprabhu known for?
Janeesh Logaprabhu is listed with skills including Product Marketing, Go To Market Strategy, Marketing Communications, Market Research, Competitive Analysis, Marketing, Marketing Strategy, and Content Development.
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