With over 15 years of experience as a General Manager in the digital media industry, I am passionate about creating and executing innovative strategies that deliver value and impact for both IdeaHell and Derana Macroentertainment. As a general manager, I oversee the digital media operations, product development, content creation, and marketing for both companies, working with talented and diverse teams of professionals. Some of my key achievements include launching and growing several online platforms and channels, increasing user engagement and retention, securing partnerships and sponsorships, and optimizing SEO and CMS. I enjoy working in a dynamic and collaborative environment, where I can leverage my skills and expertise in digital media, as well as learn from others and explore new ideas.My passion lies in digital advocacy and creating a more equitable society through the use of technology. I conduct trainings both locally and regionally aimed at digitally empowering youth and women to take a more active role in politics and civic matters.