📌Key Responsibilities:~ marketing department development (motivation, goal setting, teamwork, training and adaptation of employees);~ responsibility for the growth of the main quantitative and qualitative metrics;~ deep analysis of the target audience, geography of Tier 1, Tier 2, Tier 3 (CJM creation and describing of target segments); ~ development and implementation of an advanced marketing strategy;~ improvement the efficiency of current sales channels;~ establishment of regulations for the department system work;~ creating auto-sales funnels for the entire product line (pages, offers, creatives, lead magnets, letters, webinars, selling videos — building logic with many variations of behavior and audience segmentation);~ formation of PR and brand strategy;~ creating powerful content marketing;~ development of a product packaging strategy (creating meanings for landings, marketing kits, presentations, letters, messages and other communications with leads to increase funnel conversions);~ release strategy development;~ conducting lead generation activities;~ taking an active part in offline events in the field of iGaming/GameDev.✨And one more thing:~ setting qualified tasks for internal and external contractors;~ active interaction with the sales, product, development departments;~ analysis and optimization of employees and contractors performance;~ regular hypothesis testing;~ conducting A/B testing and tracking behavioral factors;~ analysis of competitors and implementation of the task on this basis;~ control of metrics in the context of channels and contractors;~ formation of analytical dashboards and reporting.

• Development of product packaging: concept, design, corporate identity, positioning, branding of social networks.• Search, recruitment of employees in the marketing department [3 people]: onbording, motivation, training, creation of regulations. • Analytics:- target audience B2B, B2C. CIS region- competitors- product and its positioning.• YouTube: full production of the channel.• SMM-strategy content development of Instagram, Telegram, attracting only organic traffic.• SEO-promotion.• Development of a loyalty programme, bonuses for partners.

• I came as a intern, in 1.5 months I became a lead of the department.• Managing a team [3 people]: setting tasks, controlling deadlines and results.• Developing SMM strategy: organising online broadcasts,YouTube 11k+ subscribers, Telegram 17k+ subscribers, Instagram 32k+ subscribers. • Producing online school Gambling.pro• Developing chatbots, sales funnels• Organising 3 conferences and 2 pre-event: MAC, Kinza 360, WAS21 Moscow.• Creation of creatives in Photoshop, Figma, creation of text content.• Creating technical task for contractors.• Interaction with advertising partners, sponsors.• Advertising placement in affiliate media.• Analytics, reporting.• Budget management [from $30 000 per month].