Practice Leader Internet Marketing-Direct Marketing
Oakland Ca
-- Developed Internet Marketing strategy and systems to support marketing return on investment. (Marketing Automation, Email Marketing, Search, Mobile Social and Direct Marketing) -- Created policy, best practices, and training and oversaw the implementation of eMarketing tactics including email, search, database marketing, marketing tracking, and marketing automation.-- Responsible for Email Utility Development, Email Marketing, SEO, Domain Name management and shortcut URL Branding --Team management of digital content, publishing, and social and mobile optimization for Award-winning member-facing eNewsletter: Partners in Health, B2B and B2C Email, Newsletters, marketing Landing Pages -- Member of Digital SWAT Team leadership committee