Jane Morgan Email & Phone Number

TCS World Travel is a member of the Travelopia group of travel companies. In my role as Director of CRM I am responsible for managing the customer lifecycle strategy, including multi-channel plans to drive repeat and database growth KPIs.• Strategic leader of a team of 3, report directly to the Chief Customer Officer and manage a $6M marketing budget. • Contracted and partnered with a data enrichment and insights vendor to implement digital and direct mail campaigns, generating over 1,500 new high-net-worth leads – a 525% growth in high quality leads – and converting $750,000 of passenger bookings within 6 months, achieving a 400% ROI. • Collaborate with data technology teams to optimize CRM systems and processes, ensuring data accuracy and integrity to enhance customer segmentation and personalization efforts.• Oversee direct mail and email teams while partnering with an external agency to develop triggered journeys focused on data collection and test & learn initiatives. • Direct the customer loyalty program, continuously evolving benefits and optimizing customer touchpoints throughout the post-trip journey. Transformed the organization’s approach to loyalty by introducing a unique outreach program for high-value guests, featuring personal engagement from the executive team and surprise and delight touchpoints. • Collaborate with data analysts, technology, sales and other cross-functional partners to enhance campaign attribution reporting methodologies, including the implementation of lead scoring to differentiate MQLs from SQLs.• Collaborate across Travelopia sister-company brands and support Travelopia initiatives (TCS World Travel is a member of the Travelopia group of travel companies)

Audited the customer database during COVID to identify lapsed accounts and launched a targeted reengagement campaign, fostering connections with sales consultants and generating future travel booking opportunities.

Seattle, Washington

Collaborated with our advertising agency to deliver brand campaign assets, conducted a direct mail test plan, and developed a segmentation strategy to optimize ROI on a channel accounting for 30% of the annual marketing budget.

Seattle, Washington

Managed relationships with multiple printing and display vendors and oversaw implementation of a new point of sale inventory management and ordering system. Led annual brand activities for the Washington value brands portfolio. Promoted to manage national brand strategy for Browne Family Vineyards and execute major expansion initiatives including the launch of a new tasting room location, new product innovations and private label projects.

Seattle, Washington

Supported national sales team to drive increased sales distribution and consumer engagement. Oversaw annual marketing programs for the South America portfolio comprised of diverse brand building activities including, in-store advertising, media events, point of sale and display support, social media and educational materials.

Mendoza, Argentina

Reported directly to winery’s managing director on all U.S. marketing initiatives; collaborated with U.S. importer on tactical execution of annual brand plan, including content development for sales collateral, website and social media.

Denver, Co

Managed PR accounts and services for national and regional brands, including Babolat, Colorado Department of Transportation, Coloradans Against Auto Theft and Denver Regional Council of Governments. Planned and produced strategic PR plans, ensuring alignment with creative and account service objectives.

Developed and executed long-term strategies and weekly content for social media accounts of clients such as Hunger Free Colorado, Delizza Patisserie, Rivé Glass Water Bottle, and Activate Brands. I conducted baseline research to identify outreach targets and crafted social media strategies that aligned with client marketing goals to boost brand awareness. Additionally, I implemented and managed campaigns and social media contests, coordinating them with broader marketing and public relations initiatives.

Denver, Co

I managed content creation for internal and external communications, including blog posts, newsletters, website materials, and presentations. Additionally, I conceptualized and executed a social media strategy across platforms like Twitter and Facebook to drive conversations around corporate philanthropy. I was instrumental in developing an integrated communications strategy for Community First Foundation and FirstBank’s Colorado Gives Day campaign, which successfully raised over $8.7 million from more than 20,000 donations for 529 Colorado nonprofits.

Chicago, Il

I oversaw the timely production of creative briefs, email responses, and other communications while collaborating with a team of six interns to develop a multimedia campaign for Kellogg’s Corn Pops. Additionally, I conducted a market analysis of Silk Soymilk to support executives in crafting a new business pitch to WhiteWave Foods. I also managed and organized a content matrix for web designers to facilitate the re-launch of the Special K brand website.

Denver, Co

I organized and maintained multiple media lists for distribution during the convention week, wrote and distributed press releases that reached a wide array of media outlets, and compiled daily press clippings while preparing high-profile committee organizers for media briefings.

I led a youth-focused civic education program in a fifth-grade classroom to help students address bullying on their playground. This involved facilitating conversations between students and community stakeholders while supporting their efforts to create a new policy aimed at guiding social change within their school.