As the Head of Tech PR at Avito, my primary responsibility is leading and developing a team of 7 content managers. Team Management and Development:- Successfully maintained a high retention rate within the team, with only one departure due to external circumstances (relocation).- Implemented strategies for team development, emphasizing autonomy, skill enhancement, and collaborative efforts.- Conducted regular 1-on-1 meetings to ensure alignment with individual career… Show more As the Head of Tech PR at Avito, my primary responsibility is leading and developing a team of 7 content managers. Team Management and Development:- Successfully maintained a high retention rate within the team, with only one departure due to external circumstances (relocation).- Implemented strategies for team development, emphasizing autonomy, skill enhancement, and collaborative efforts.- Conducted regular 1-on-1 meetings to ensure alignment with individual career aspirations and team objectives.Strategic Planning and Execution:- Played a key role in planning and executing Tech PR strategies that align with Avito's broader business goals.- Led the team in creating diverse content formats, including blogs, videos, and social media campaigns, tailored to different tech streams.- Created key company messages for technical streams and ensured that all content produced by the team was fact-checked and aligned with key messages.Community Engagement and Collaboration:- Fostered a culture of collaboration both within the team and with other departments, ensuring a unified approach to Tech PR.- Initiated and supervised projects that expanded Avito's reach and influence in the tech community.- Organized and participated in key tech events and meetups, enhancing Avito's presence and reputation in the tech industry. Show less

- go-to-market strategy- events&content roadmaps- opensource programs- tech ambassador programs- tech communities- devrel team of 7 members

Increased Tech Lamoda Brand awareness from 5% in 2016 to 70% in 2020 among the target audience.Built a Brand Band team of engineers (indirect reports). I inspired them by our vision and coached them to be a brand ambassador. As a result of coaching, I witnessed the engineers from my teams growing and developing their communication and leadership skills, and getting promoted. That motivated me a lot.Created and executed content strategy for owned resources – web, blog, social… Show more Increased Tech Lamoda Brand awareness from 5% in 2016 to 70% in 2020 among the target audience.Built a Brand Band team of engineers (indirect reports). I inspired them by our vision and coached them to be a brand ambassador. As a result of coaching, I witnessed the engineers from my teams growing and developing their communication and leadership skills, and getting promoted. That motivated me a lot.Created and executed content strategy for owned resources – web, blog, social media, and email. Worked with team members across the company to manage digital marketing campaigns, events, web design, and more. Made marketing materials from scratch, including website materials and landing pages.Rebranded https://tech.lamoda.ru/ in 2019.Launched the training course “Basic Managerial Skills” for newly promoted team leaders. Show less

I have gathered the Brand Band team of engineers and hiring managers; together we analyzed the market, our position and key advantages of working in the company; identified target audience and communication approach. Lamoda Tech Stack: PHP, Python, Go, JS applied in areas of Product Development, Product Management, QA, Data Science, Infrastructure setup.As a public speaking coach, I launched a training system Lamoda Speakers Club to prepare engineers as speakers for IT conferences. As… Show more I have gathered the Brand Band team of engineers and hiring managers; together we analyzed the market, our position and key advantages of working in the company; identified target audience and communication approach. Lamoda Tech Stack: PHP, Python, Go, JS applied in areas of Product Development, Product Management, QA, Data Science, Infrastructure setup.As a public speaking coach, I launched a training system Lamoda Speakers Club to prepare engineers as speakers for IT conferences. As of October 2019, engineers who completed this program made over 60 external presentations. According to participants feedback, our speakers were the most highly ranked in key CIS conferences such as Highload, Codefest, TeamLeadConf.Prepared public appearances such as online events, offline events, launched podcasts and tech blog on the biggest tech portal Habr.com. Created https://tech.lamoda.ru/ in 2016.Created and curated a telegram channel for IT Department news: newcomers, important events, conference speeches. 398 subscribers. Launched quarterly IT department meetings and weekly Tech Talks. Supported Performance Review processes. Show less

HiPro, HiPo, своя команда внутренних тренеров, 16 групп английского, локация во Вьетнаме, вебинары на локации в СНГ и Европе, проведение SoftSkills.Лучший УЦ среди всех локаций.

Тренинг-курс для кадрового резерва "Линия старта" (300 человек, 6 месяцев).Модульная программа для повышения квалификации руководителей профсоюзных комитетов РЖД (60 человек, 1 год).Выездные обучающие игровые семинары (100 человек, 12 дней, 4 выезда) для молодых специалистов РЖД.И другое с командой в 12 человек.