Principal
Current* The Amazon Museum - Part of non-profit startup team, conceived and designed digital magazine focused on nine countries of Amazon. * DAI/Afghanistan - Training modules developed for exporting and trade fair readiness. (2019) Trade Show Advisor, Promote: Women in the Economy. Responsible for training, planning, and the successful execution of the first National Trade Show for women in business at the Kabul EXPO Center, June 2018. Trained and mentored WIE PSD and MBA teams in product development, branding, marketing, costing & pricing, customer service, and booth design. Consultancy also included design of display units and set up at the EXPO Center. (2018)* Agence Francaise de Development/Afghanistan - Senior Carpet Sector Specialist. Provided a feasibility study on the carpet sector relating to a Design Center concept. Recommended Design Center concept with the addition of a virtual Trade Center concept. (2017) * Checchi/Afghanistan – Monitoring & Evaluation Team Lead, USAID Women in the Economy. Led team in assessing the effectiveness of the WIE program. Recommended creating a network of providers and sellers through a national trade fair and training the WIE team on trade show preparations that led to the first National Women’s Trade Show. (2017) * Noonday Collection/USA - Business Analyst. (2016)* 3-Form (US architectural firm) - Product Sourcing Specialist.(2014)* USAID/Afghanistan - Senior Marketing Specialist. Work focused on capacity building for international exporting, product design, and branding for woman-owned business supporting 3000 women silkworm producers. (2014) * USAID/Kazakhstan - Marketing Specialist. Facilitated meeting of Central Asian carpet producers focusing on business association building, global exports, market-driven product development, and market linkages. (2014) * JGM/South Africa – Independent market research on micro-franchising related to healthcare products and marketing of medicinal plants. (2012-2013)