Jane Hannon Email & Phone Number

Marketing communications director responsible for all Retail product lines for a $14 billion regional bank. • Created, led and integrated marketing strategies and campaign management for all Retail consumer and small business product lines and services to increase product awareness, drive acquisition, build customer loyalty, launch new products and grow new market segments.• Provided leadership, vision and career development to a team of marketing professionals who develop and execute… Show more Marketing communications director responsible for all Retail product lines for a $14 billion regional bank. • Created, led and integrated marketing strategies and campaign management for all Retail consumer and small business product lines and services to increase product awareness, drive acquisition, build customer loyalty, launch new products and grow new market segments.• Provided leadership, vision and career development to a team of marketing professionals who develop and execute communication strategies for all Retail Bank marketing initiatives.• Managed and developed the Chevy Chase Bank brand and brand extensions.• Established strategic marketing plans with objectives and performance measures for point of sale, direct mail, email, print, radio, online, SEM, SEO and social networking channels. Directed the development and design of such plans and oversee their implementation and execution, ensuring end goals are met or exceeded, and “next time” recommendations are established.• Developed and oversaw marketing budgets. Determined and managed spending for all product campaigns.• Advanced creative development processes and procedures to ensure time, quality and cost goals.• Led bank-wide marketing initiatives across Retail and Bank partners, as well as outside agencies. Achieved consensus for goals and performance measures for such initiatives; concurrently ensuring adherence to brand guidelines. Show less

Online marketing manager for Internet-based business-to-business full service surplus company. Managed and maintained responsibility for department budget and customer conversion rates. • Developed customer-driven marketing strategy to increase transactions, average spend and retention rates for targeted customer base of both buyers and sellers of surplus. • Produced and managed email marketing campaigns; developed creative, content, list, segmentation and testing strategies; and… Show more Online marketing manager for Internet-based business-to-business full service surplus company. Managed and maintained responsibility for department budget and customer conversion rates. • Developed customer-driven marketing strategy to increase transactions, average spend and retention rates for targeted customer base of both buyers and sellers of surplus. • Produced and managed email marketing campaigns; developed creative, content, list, segmentation and testing strategies; and acquired lists for external campaigns. Show less

Direct response marketing manager for home equity loan and line of credit acquisitions within Bank One footprint. Managed and maintained responsibility for product P&L and budgets.• Developed marketing plans for home equity products, supporting the 1,800 plus banking centers comprising the Retail channel. Designed and managed strategy, creative and product positioning for point-of-sale merchandising, print, direct mail, and alternative media campaigns. Developed internal… Show more Direct response marketing manager for home equity loan and line of credit acquisitions within Bank One footprint. Managed and maintained responsibility for product P&L and budgets.• Developed marketing plans for home equity products, supporting the 1,800 plus banking centers comprising the Retail channel. Designed and managed strategy, creative and product positioning for point-of-sale merchandising, print, direct mail, and alternative media campaigns. Developed internal communications, sales scripting and incentive strategies to support branch promotions. Consistently delivered record campaigns on budget, on time and exceeding goal.• Improved communication and planning links between Divisions. Worked with other departments to create integrated initiatives leveraging premium customer segments.• Represented Home Equity in the development of new ethnic marketing effort in bank-wide pilot project. Show less

• Managed and developed offer, creative, list, segmentation and testing strategies for direct mail, telemarketing, and print media efforts for partner consumer loan direct response campaigns. Forecasted, tracked, and analyzed campaign results. Researched and developed modeling opportunities. • Established and maintained program marketing budgets. • Produced marketing proposals to acquire new partner endorsements and ensure their implementation into marketing programs.

Mba, Marketing And Finance

Ba, Politics