Jane Howell Email & Phone Number

Cary, Nc, Us

Research Triangle Park, , Nc , Us

If you want a better marketing strategy to retain customers and create advocates, an improved demand gen function that attracts new customers or a more effective way to launch and sell your portfolio, I can accelerate your results by offering:- Go-to-market programs that drive revenue and profitability from current customers- Better ways to target, attract and convert new customers to your portfolio and brand- Key account strategies that build advocacy- Outcome-based value propositions that your competitors can't touch- Effective partner programs that drive differentiation and revenue- Content marketing initiatives that are grounded in research and thought leadership- Social media strategies to heighten awareness of/engagement with your portfolio and brand- Influencer marketing programs that access the power of opinions, including key industry analysts such as Gartner, IDC, and ARCHubspot Certified: Inbound Marketing, Content Marketing

Chandler, Az, Us

Member of the MESA International Americas Board of Directors

Houston, Texas, Us

I served in two marketing leader roles supporting GE's start-up software business as well as its Sensing and Technology business. My teams included product marketing, partner marketing, strategic marketing, revenue marketing (demand gen, digital, field, account based marketing) and visual design. We focused on generating engagement and preference within key accounts, as well as acquiring net new customers, developing an influencer ecosystem and thought leadership programs. • Recruited & on-boarded high performing B2B software marketing team within a matter of months• Shifted product-focused marketing strategy to audience and outcome-based marketing strategy, resulting in more compelling content and the achievement of annual demand gen KPIs by the end of the 2nd quarter• Created a robust Influencer Program that increased our visibility by 40% with key analysts and media, and doubled revenue from partners• Launched global thought leadership initiatives that are generating increased visibility and engagement for BHGE's emerging digital industrial solutions and positioned BHGE as the leader in Oil & Gas digital transformation

I had global responsibility for the planning, development and execution of marketing strategy and thought leadership initiatives for the company's Enterprise Software portfolio. Employing content marketing and account based marketing strategies, I worked with our customers and ABB’s executive team, product management, sales and customer care groups, partners and other stakeholders to communicate the outcome-based value of Enterprise Software's solutions – spanning industries such as Transportation, Mining, T&D, Power Generation and Renewables.• Launched influencer and blog strategies that increased visibility and engagement by 30• Created thought leadership programs that doubled our media and analyst visibility• Generated relevant and authoritative content for our demand gen and digital programs that tripled engagement and conversion with key customers and strategic prospects • Generated $75M+ in revenue as a result of successfully re-branding and launching annual customer conferences around the world

Høvik, Oslo, No

I drove the Communications and Marketing Strategy for the company's Advisory business, and for the Americas Energy practices. From policy to sustainable use, I collaborated with our experts, business leaders, sales/key account managers to enhance our visibility as a thought leader. I successfully managed and directed a team of marketers as well as an outsourced media and marketing agency, while infusing modern marketing techniques into traditional business development activities to produce quantifiable results.

Global, Us

2009 -2012Global Marketing DirectorGenerated multi-million pipeline by creating brand building and offer-based marketing strategies with partners and Key Account/ABM programs to achieve sales goals in the Chemical, Oil and Gas, Utilities and Natural Resources Industries. Focused on thought leadership and content marketing, product/solutions/services value, analyst and media relations, partner product offers, and industry affiliations. Collaborated with Cloud, Cyber, Big Data, Apps, Consulting and Infrastructure experts to create industry and account specific marketing initiatives. Created CSC's social media presence in Utilities.2002-2009Marketing Strategist, Global Business SolutionsBillable Marketing ConsultantInfluenced $180 million pipeline by implementing marketing strategies for SAP, Oracle and other technology practices that communicated CSC’s outsourcing, systems integration and consulting offers to multiple industries. Developed solution offers and thought leadership programs to support sales goals. Gained media attention for CSC's Healthcare Industries and managed its PR agency. Worked with sales leadership and partner ecosystem to ensure the highest value from sales and marketing investments. Produced events that generated ~ $10-20 million in new opportunities per venue. Delivered billable work in Marketing Strategy and Digital Communications.1999 - 2002Marketing Director, Consulting GroupDefined marketing strategy for CSC’s National Financial Services Practice. Worked with customers, solution owners, subject matter experts, sales, partner and client executives to determine the drivers for new business development and generate qualified leads. Managed outsourced telesales team. Drove PR and analyst strategies. Delivered thought leadership to media, analyst and clients/targets. Collaborated with CSC channels globally and the partner ecosystem to leverage marketing spend and deliver CSC's end-to-end capability message.

Boston, Ma, Us

1998-1999 Partnered with executive, product, research, sales, compliance and market management professionals in the insurance, bank, corporate cash management, client services and international channels to develop strategic marketing and communication plans. Led institutional account management. Provided overall direction on tactical marketing initiatives.1994-1998Worked with product, sales and executive management to identify market needs, assess competition, and devise and execute effective strategies. Created strategic marketing message platforms and plans, conducted industry and market research, launched public relations efforts and directed event planning. Developed relationships with technology consultants, analysts and media. Managed direct marketing agency relationship. Directed Broadway and Seymour's product marketing strategy and guided all marketing activities associated with Fidelity's acquisition of the company.

Inbound Marketing Certificate

Bachelors Degree, Communications

Content Marketing Certification

Associates Degree, Marketing

Mba Candidate, Business