» Managed team of three (influencer marketing manager, video producer, editor) to surpass deliverable expectations, identify growth opportunities with leadership, and drive scale» Led comprehensive design and execution of Facebook campaigns weekly with a focus on creative A/B tests and increased conversions within CPA goals» Optimized workflow efficiency by streamlining creative ideation, tracking, and testing within my first month, resulting in up to a 400% increase in total creative outputs» Developed custom campaign reports and analytics to uncover daily performance with campaign, ad set, and ad level datasets, resulting in actionable insights and optimizations» Decreased CPA of conversions campaign by 60% after successfully identifying and scaling winning ad creatives in under 3 weeks» Scaled a key FB retargeting campaign 10x within 1 month while maintaining CPA goals through budget and creative optimizations» Promoted from Facebook and Paid Acquisitions Manager to Senior Marketing Manager within two months due to analytical skills, collaborative mindset, and leadership potential

» Managed mobile user acquisition campaigns for Top 10 ranking Word and Trivia games, overseeing monthly spend of$360,000 across social and ad network channels» Collaborated with senior management to refine strategies and define KPIs» Identified maximum profitability of owned games while maintaining or exceeding 125% LTV ROAS goals» Leveraged data analysis to identify growth opportunities & performance weaknesses, then optimized via actionable insights» Partnered with BI and Data teams to aid the development of internal tools via QA and report specifications» Oversaw game launches from start to finish; defined strategies and identified opportunities through industry trend analysis» Owned full-funnel tracking and reporting for key metrics daily, driving toward consistent ROAS goals» Managed Ad Monetization tests and A/B tests for Top 5 ranked game, increasing game revenue by up to 95%

» Led the optimization of hundreds of UA campaigns on Facebook/META Ads, Google Ads, Unity, and more, achieving a minimum of 100% ROAS by D360 and driving substantial revenue growth» Optimized day-to-day relationships with global ad partners and vendors to gather and execute best practices, ensuring consistent increase in ad performance and revenue generation» Conceptualized & tested thousands of creatives across 40 geos, averaging hundreds per week, while utilizing ad tool levers to drive toward ROI goals with top performers

» Led the development, specification, and procurement of creative content for the UA team» Analyzed & reported on creative performance, presenting key insights & developing plans for the continuous rounds of tests» Launched and tested hundreds of new creatives weekly, spending $15,000-$20,000 on creative testing

- Own day-to-day management and project operations of new and existing content bundles- Plan and map out production schedules for new content pipeline execution across separate subject areas- Create and maintain accurate documentation for projects and design training programs for junior associates

- Led, organized, and facilitated department meetings; managed communication between school administration and teachers- Coordinated work between other department heads as a member of the Instructional Leadership Team - Provided personalized instruction to lowest performing students and developed training programs for individual assessment and remediation plans which led to 100% increased scores over the school years- Developed, designed, and implemented English curriculum for use with at-risk student populations that has consistently improved student academic performance via Reading Inventory scores

- Adapted instruction to suit various learning styles and situations of >150 students/year- Coordinated and organized the district’s absence recovery program for students to improve academic performance, participate in enrichment activities, and prepare for tests and projects