Janek Lorenz Email & Phone Number

Cracow, Małopolskie, Poland

Responsible for European portfolio management across diverse segments (dental, surface disinfection concentrates, airborne disinfection). Manages full product lifecycle from conception to phase-out. Utilizes market insights and collaborates with local teams to build a winning portfolio. Tracks product performance, implementing corrective actions as needed. Serves as the marketing representative in innovation projects, fostering cross-departmental cooperation for product success. Conducts market… Show more Responsible for European portfolio management across diverse segments (dental, surface disinfection concentrates, airborne disinfection). Manages full product lifecycle from conception to phase-out. Utilizes market insights and collaborates with local teams to build a winning portfolio. Tracks product performance, implementing corrective actions as needed. Serves as the marketing representative in innovation projects, fostering cross-departmental cooperation for product success. Conducts market trend analysis to keep the portfolio competitive. Show less

Cracow, Małopolskie, Poland

Focused on driving success and growth of the dental product portfolio at Ecolab. Strategically managed portfolio launches in new markets and led rebranding initiatives. Conducted market research, identified growth opportunities, and fostered collaboration within the Non-Acute Healthcare market. Demonstrated expertise in marketing project management, overseeing innovation initiatives and ensuring MDR compliance. Dedicated to contributing to Ecolab's growth and reputation in the industry.

Drove impactful marketing initiatives for Ecolab's Healthcare Division to grow sales in the region. Managed local portfolio of Instrument Reprocessing products, ensuring successful introduction of new products and comprehensive sales team training. Launched airborne disinfection portfolio in Poland and Baltics through customer-centric strategies. Proactively resolved product supply issues for seamless operations and customer satisfaction. Played a key role in preparing the portfolio for MDR… Show more Drove impactful marketing initiatives for Ecolab's Healthcare Division to grow sales in the region. Managed local portfolio of Instrument Reprocessing products, ensuring successful introduction of new products and comprehensive sales team training. Launched airborne disinfection portfolio in Poland and Baltics through customer-centric strategies. Proactively resolved product supply issues for seamless operations and customer satisfaction. Played a key role in preparing the portfolio for MDR compliance and coordinated phase-in/out activities. Fostered collaboration and alignment between local sales and central marketing to achieve marketing goals. Show less

Kraków Area, Poland

Designed and implemented European Paper's strategy for HP Papers, focusing on customer-centricity. Incorporated diverse local market input for effective HP Papers range management. Optimized marketing budget, allocating resources for maximum impact and ROI. Successfully executed HP Papers rebranding, including new packaging, image campaign, and portfolio optimization. Implemented innovative solutions to stimulate sales channels and accelerate sell-out. Ensured effective conveyance and… Show more Designed and implemented European Paper's strategy for HP Papers, focusing on customer-centricity. Incorporated diverse local market input for effective HP Papers range management. Optimized marketing budget, allocating resources for maximum impact and ROI. Successfully executed HP Papers rebranding, including new packaging, image campaign, and portfolio optimization. Implemented innovative solutions to stimulate sales channels and accelerate sell-out. Ensured effective conveyance and utilization of the HP value proposition by distributors. Coordinated marketing initiatives with advertising agencies, covering print and online collaterals, press releases, newsletters, video ads, key visual assets, brand guidelines, and website creation and management. Show less

Kraków Area, Poland

Key role in implementing strategic and tactical initiatives for the HP brand in the EMEA region. Oversaw aspects like positioning, segmentation, image, values, product range, and promotions. Developed and deployed effective marketing tools to enhance HP brand visibility and impact. Collaborated with global teams to ensure best practices and alignment with the global strategy. Fostered strong relationships with OEM. Gathered market information, created perfotmance reports, and monitored… Show more Key role in implementing strategic and tactical initiatives for the HP brand in the EMEA region. Oversaw aspects like positioning, segmentation, image, values, product range, and promotions. Developed and deployed effective marketing tools to enhance HP brand visibility and impact. Collaborated with global teams to ensure best practices and alignment with the global strategy. Fostered strong relationships with OEM. Gathered market information, created perfotmance reports, and monitored competitor activity. Contributions supported informed decision-making, driving the success of HP Papers in the EMEA market. Show less

Brussels Area, Belgium

Drove sales of high-end uncoated paper brands through targeted marketing initiatives. Positioned and introduced new products to the market, ensuring optimal product range management. Led various marketing initiatives, including website management and product development. Leveraged subject matter expertise to foster relationships and drive business growth. Led a comprehensive market mapping project, informing marketing strategies and capturing greater market share. Executed rebranding of 2… Show more Drove sales of high-end uncoated paper brands through targeted marketing initiatives. Positioned and introduced new products to the market, ensuring optimal product range management. Led various marketing initiatives, including website management and product development. Leveraged subject matter expertise to foster relationships and drive business growth. Led a comprehensive market mapping project, informing marketing strategies and capturing greater market share. Executed rebranding of 2 product ranges, managed marketing budget. Managed content, design, and distribution of EMEA-wide newsletter for consistent communication. Utilized expertise in marketing, product management, and market analysis to drive sales growth and enhance brand reputation in the competitive EMEA region. Show less

Kraków Area, Poland

Key role in developing and monitoring departmental strategy and goals. Provided valuable sales support for business growth through market analysis. Facilitated goal alignment across departments, fostering a collaborative work environment. Led Knowledge Transfer project to ensure business continuity.

Kraków Area, Poland

Led organization-wide projects, ensuring seamless collaboration and achieving objectives. Supervised account performance plans, implementing non-price related improvements and monitoring KPIs to achieve world-class customer service. Cooridinated operational excellence projects for enhanced efficiency and streamlined processes. Pivotal role in team development, establishing an Inside Sales role for increased sales potential and customer satisfaction.

Kraków Area, Poland

Led a team of 5-10 in serving 20 key customer accounts. Drove operational excellence through strategic improvements and a culture of continuous improvement. Prioritized team members' professional growth with mentorship and guidance.

Kraków Area, Poland

Built and nurtured strong relationships with North American customers at International Paper. Ensured exceptional customer service by promptly addressing inquiries and requests. Proactively anticipated and resolved order fulfillment and delivery issues, ensuring seamless operations.

Post-Gradute Studies, Internet Marketing

Advertising

Master'S Degree, American/United States Studies/Civilization

Canadian Studies

Bachelor'S Degree, International Culture Studies

Bachelor'S Degree, American/United States Studies/Civilization