Jane Kang Email & Phone Number

San Francisco, Ca, Us

• Managing end-to-end process for email marketing from initial briefing and kickoff to reporting performance during marketing meetings for 3 lines of business.• Creating email and SMS lifecycles for onboarding and seasonal moments that align to brand and product priorities. • Setting-up and launching email campaigns leveraging customer segmentation and campaign creatives• Testing and QA'ing all emails, ensuring accuracy of content and links• Continually identifying and implement improvements to the email campaign process• A/B testing subject lines, creative, merch grids, and product personalization to optimize email engagement and revenue.• Working with business stakeholders and creative partners to ensure concepts align with objectives.

Los Angeles, Ca, Us

Developed & executed digital & email marketing strategy with marketing team, made data-driven recommendations:• Created trigger email campaigns throughout customer lifecycle, and email marketing sequences on Hubspot and Mailchimp.• Segmented and managed contact databases with 20k+ contacts and conducted an A/B test on a campaign email sequence; made weekly updates to CXO and marketing team and made data-driven recommendations to the team based on results. • Developed + executed social media strategy (FB, LI, IG, X), and maintained digital assets & asset requests between teams. Managed 10+ projects for various marketing initiatives within product go-to-market launch: • Contributed to development of influencer program, devised segmentation & outreach strategies and sourced 20+ creators/week.• Directed an activation at VidCon with a team of ten to increase brand awareness and interview creators for social media content, managing creative direction & budget.• Collaborated with creative agencies, assisting with creative direction and ensuring successful delivery of one B2B and one B2C beta demo video and 10 short-form videos for social media. Used Adobe Illustrator to create/deliver some materials to agencies.

101 Wood Lane, London, Gb

• Created venue proposals & costing reports according to clients’ event requirements and budget allocation for two events by conducting outreach and negotiating with 40+ venues on client-facing team in agency, and sourced SWAG for attendees. • Researched 15 sustainable alternatives in 3 cities for client event suppliers and for company sustainability workshops. • Analyzed 20+ competitors’ marketing and social channels to enhance our brand presence and marketing strategy.

Dallas, Tx, Us

• Support content production and utilize owned channels to source and create quality content for editorial features to be shared across social media and our mobile application (Liketoknow.it).• Analyze top performing content to better inform casting decisions for features across owned channels.• Propose and research trending features and topics to integrate into content plans for EU Trend newsletter.

Boston, Massachusetts, Us

• Interviewed industry professionals to identify and analyze key business and industry trends regarding manufacturing, marketing, selling, and pricing, and to gain insight on the production/distribution chain for product.• Created surveys identifying consumer behaviors and preferences and performed data analysis on over 600 survey responses, allowing us to develop and pivot our product and marketing strategies accordingly.• Pitched product to 10+ industry buyers resulting in 4 verbal agreements to pilot our product at their various locations.

Marblehead, Ma, Us

• Drafted potential client database by compiling list of small/medium-sized businesses and business associations searching for a marketing consulting partner and categorizing them into buckets of need (online presence, customer retention, etc).• Conducted research on optimal online marketing strategies for different social media platforms (Instagram, Linkedin).

• Provide support to administrative team to enable smooth office operations.• Design course flyers and maintain department website with Microsoft Office, Photoshop, and WordPress.• Assist professors with class preparations by making copies and scans for class materials.

Columbus, Oh, Us

• Renovated store merchandise layout, brand image and marketing with Visual Floorset Team every month to match corporate standards and to ensure daily and weekly sales goals were met.• Managed store operations marketed store items to customers to make sales for each segment and weekly sales.• Pitched store credit cards and rewards program and obtained 10 credit card and 50 rewards program enrollments each week.

• Managed store to ensure proper customer service and smooth operations. • Assisted in cleaning, stocking and facing the store to maintain clean facilities. • Trained new cashier employees to provide smooth transition after new hires.

• Taught class of 30 underprivileged parents of immigrant families English and helped them prepare for language advancement test.• Attended weekly training seminars to learn how to better mentor adult students and to note their progress. • Assisted with child care to children of adult students attending the program and taught English.

Bachelor Of Science - Bs, Business Administration And Management, General

High School Diploma

High School Diploma