Jane Kang Email & Phone Number

San Francisco, CA, US

• Managing end-to-end process for email marketing from initial briefing and kickoff to reporting performance during marketing meetings for 3 lines of business.
• Creating email and SMS lifecycles for onboarding and seasonal moments that align to brand and product priorities.
• Setting-up and launching email campaigns leveraging customer segmentation and campaign creatives
• Testing and QA'ing all emails, ensuring accuracy of content and links
• Continually identifying and implement improvements to the email campaign process
• A/B testing subject lines, creative, merch grids, and product personalization to optimize email engagement and revenue.

Los Angeles, CA, US

• Developed & executed digital & email marketing strategy with marketing team, made data-driven recommendations:
• Created trigger email campaigns throughout customer lifecycle, and email marketing sequences on Hubspot and Mailchimp.
• Segmented and managed contact databases with 20k+ contacts and conducted an A/B test on a campaign email sequence; made weekly updates to CXO and marketing team and made data-driven recommendations to the team based on.
• Developed + executed social media strategy (FB, LI, IG, X), and maintained digital assets & asset requests between teams. Managed 10+ projects for various marketing initiatives within product go-to-market launch:
• Contributed to development of influencer program, devised segmentation & outreach strategies and sourced 20+ creators/week.
• Directed an activation at VidCon with a team of ten to increase brand awareness and interview creators for social media content, managing creative direction & budget.

101 Wood Lane, London, GB

• Created venue proposals & costing reports according to clients’ event requirements and budget allocation for two events by conducting outreach and negotiating with 40+ venues on client-facing team in agency, and.
• Researched 15 sustainable alternatives in 3 cities for client event suppliers and for company sustainability workshops.
• Analyzed 20+ competitors’ marketing and social channels to enhance our brand presence and marketing strategy.

Dallas, TX, US

• Support content production and utilize owned channels to source and create quality content for editorial features to be shared across social media and our mobile application (Liketoknow.it).
• Analyze top performing content to better inform casting decisions for features across owned channels.
• Propose and research trending features and topics to integrate into content plans for EU Trend newsletter.

Boston, Massachusetts, US

• Interviewed industry professionals to identify and analyze key business and industry trends regarding manufacturing, marketing, selling, and pricing, and to gain insight on the production/distribution chain for product.
• Created surveys identifying consumer behaviors and preferences and performed data analysis on over 600 survey responses, allowing us to develop and pivot our product and marketing strategies accordingly.
• Pitched product to 10+ industry buyers resulting in 4 verbal agreements to pilot our product at their various locations.

Marblehead, MA, US

• Drafted potential client database by compiling list of small/medium-sized businesses and business associations searching for a marketing consulting partner and categorizing them into buckets of need (online presence.
• Conducted research on optimal online marketing strategies for different social media platforms (Instagram, Linkedin).

• Provide support to administrative team to enable smooth office operations.
• Design course flyers and maintain department website with Microsoft Office, Photoshop, and WordPress.
• Assist professors with class preparations by making copies and scans for class materials.

Columbus, OH, US

• Renovated store merchandise layout, brand image and marketing with Visual Floorset Team every month to match corporate standards and to ensure daily and weekly sales goals were met.
• Managed store operations marketed store items to customers to make sales for each segment and weekly sales.
• Pitched store credit cards and rewards program and obtained 10 credit card and 50 rewards program enrollments each week.

• Managed store to ensure proper customer service and smooth operations.
• Assisted in cleaning, stocking and facing the store to maintain clean facilities.
• Trained new cashier employees to provide smooth transition after new hires.

• Taught class of 30 underprivileged parents of immigrant families English and helped them prepare for language advancement test.
• Attended weekly training seminars to learn how to better mentor adult students and to note their progress.
• Assisted with child care to children of adult students attending the program and taught English.

Bachelor Of Science - Bs, Business Administration And Management, General

High School Diploma

High School Diploma