Jane Watson Email & Phone Number

Seattle, Wa, Us

Seattle, Wa, Us

Lead team responsible for content strategy, execution, performance, and analysis of launch announcements and key strategic stories on blogs, podcasts, and newsletters at AWS, the market leader in enterprise cloud computing.

Seattle, Us

Managed REI’s digital Expert Advice content program (rei.com/learn/expert-advice) as part of award-winning and industry-leading content marketing team for outdoor retail company. Concurrently managed content program for national trails sites and mobile apps. Managed a team of six direct reports and 5 indirect reports, both onsite and remote.• Developed the content strategy, built the creative team and managed editorial operations to create more than 700 high-quality, SEO-optimized articles and blog posts, videos and infographics to drive organic traffic and social channel activity, target customer segments, and incite interest and action among audiences. • Drove a program traffic increase of 30% with an associated revenue increase of 62% over four years. In 2019 alone, exceeded traffic goals by 9%. • Identified and shared key content drivers on social media (Facebook, Twitter and Instagram), leading to a 247% increase in social traffic in 2019. • Doubled trail team’s capacity and reduced costs by more than $70K annually by improving website UI copy and FAQ Help Center, removing workflow inefficiencies and aligning the team in streamlined standard operating procedures. • Developed strategies and content operations to create YouTube videos, multimedia assets, illustrations and infographics to improve customer interest and affinity using visual storytelling — the top performing YouTube video garnered 1.3 million views and 20,000 likes within one year. • Collaborated with cross-functional, agile team of SEO experts, UX/UI designers, site architects and engineers to design and build the EA website, identify CMS requirements and integrate EA content at key points within the customer’s digital journey.

Seattle, Us

Managed team of five copywriters and product researchers and led content production of features-and-benefits product copy to support customers during the consideration and conversion segments of their buying lifecycle.• Implemented tracking system to identify spikes and dips in product volumes to better anticipate staffing needs and ensure quality of content during times of fast deadlines and high volumes. • Revamped an outdated content style guide and evangelized its adoption across siloed content creators throughout the enterprise to improve and elevate the REI brand voice.

Seattle, Wa, Us

Developed content strategy, supported brand development and provided editorial direction for a company that provides qualified education leads to post-secondary schools through online content marketing. • Developed a content funnel model to map key content types to the customer journey in order to expand the pool of prospects. • Hired and managed a team of qualified journalists to produce accurate, engaging and quality website and blog content to improve brand perception and inspire higher conversions.

Seattle, Wa, Us

Developed the content strategy, built and managed operations of a five-person editorial production team for multiple websites and other channels including e-mail marketing, online consumer products, marketing promotions and print advertising products for sales and marketing division of premier journalism brand. • Developed and managed a robust online city guide and shopping / fashion website as part of a program to attract online classified and non-traditional newspaper advertising content.• Designed the high-level content strategy and collaborated cross-functionally with project managers, designers and engineers to develop the overall site structure, taxonomy, design, CMS requirements and CMS adoption of the new city guide site. • Designed new content strategies and hired freelancers to execute the content vision across Seattle Times classified websites and print sections, including NWjobs, NWhomes and NWautos.

Seattle, Wa, Us

Managed and edited the Seattle Times weekly print entertainment tab. In charge of developing engaging daily and weekly news and lifestyle features content, drawing on deep knowledge of pop culture, music, fashion, restaurants, theater, books, TV, recreation and current events to reach a general audience. • Supervised successful transition of weekly entertainment section from afternoon to morning publication in April 2000, including a complete revamping of the content and design and the production schedule. • Managed team of five reporters from interns to veteran journalists.